{"id":978,"date":"2009-01-19T20:43:36","date_gmt":"2009-01-19T19:43:36","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=978"},"modified":"2009-01-19T21:13:47","modified_gmt":"2009-01-19T20:13:47","slug":"vie-et-mort-des-entreprises-circuitcity","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2009\/01\/19\/vie-et-mort-des-entreprises-circuitcity\/","title":{"rendered":"Vie et mort des entreprises : CircuitCity"},"content":{"rendered":"<p>CircuitCity est une entreprise am\u00e9ricaine, qui commercialise des \u00e9quipements \u00e9lectroniques, des ordinateurs, des logiciels&#8230;<\/p>\n<p>C&rsquo;est une soci\u00e9t\u00e9 avec une histoire, commenc\u00e9e il y a 60 ans&#8230;<\/p>\n<p>Cette soci\u00e9t\u00e9 poss\u00e8de des supermarch\u00e9s aux US sur ce secteur, de 1 400 \u00e0 4 000 m2 !<\/p>\n<p><a title=\"Aller sur Wikipedia voir l'image originale\" href=\"http:\/\/en.wikipedia.org\/wiki\/File:Circuitcity1.jpg\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone\" title=\"Un des m\u00e9ga super g\u00e9ant CircuitCity\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/en\/a\/ad\/Circuitcity1.jpg\" alt=\"\" width=\"500\" \/><\/a><\/p>\n<p>Ils ont \u00e9galement des magasins au canada (pr\u00e8s de 800 !).<\/p>\n<p>Et bien entendu, CircuitCity vend en ligne.<\/p>\n<p>Vend ?<\/p>\n<p>Non, vendait ! La soci\u00e9t\u00e9 vient de d\u00e9poser le bilan.<\/p>\n<p>Plus de 43 000 employ\u00e9s sur le carreau !<\/p>\n<p>Que c&rsquo;est il pass\u00e9 ?<\/p>\n<p>Comment une soci\u00e9t\u00e9 sur un secteur aussi porteur que l&rsquo;\u00e9lectronique grand public a pu en arriver l\u00e0 ?<\/p>\n<p>Pourtant, la soci\u00e9t\u00e9 innovait sur plusieurs axes :<\/p>\n<ul>\n<li>Nouveau plan pour les supermarch\u00e9s, permettant aux clients de voir et d&rsquo;acheter plus de produits, sur un m\u00eame niveau ;<\/li>\n<li>Strat\u00e9gie multi-canal ;<\/li>\n<li>Et m\u00eame vente sur SecondLife !<\/li>\n<\/ul>\n<p>Bon, il semble que depuis pas mal d&rsquo;ann\u00e9es, les actionnaires et dirigeants ont accumul\u00e9s plusieurs erreurs : espace immobilier inutilis\u00e9 (100 000 m2 quand m\u00eame !), valse des dirigeants, manque de vision, de strat\u00e9gie&#8230;<\/p>\n<p>Et puis bien s\u00fbr, il y a la concurrence f\u00e9roce d&rsquo;autres acteurs, comme Amazon, avec une guerre des prix sans merci.<\/p>\n<p>Le climat actuel a donn\u00e9 le coup de gr\u00e2ce, faisant fondre les actifs immobiliers, et faisant fuir tout repreneur potentiel.<\/p>\n<p>Cette histoire m&rsquo;inspire plusieurs choses, dont celle ci : <strong><\/strong><\/p>\n<h3><strong>Mal conduite, une strat\u00e9gie multicanal est potentiellement extr\u00eamement dangereuse<\/strong>.<\/h3>\n<p>J&rsquo;y reviendrais&#8230;<\/p>\n<p>(<a title=\"Aller sur l'article sur CircuitCity sur Wikipedia\" href=\"http:\/\/en.wikipedia.org\/wiki\/Circuit_City\" target=\"_blank\">Voir notament l&rsquo;article sur la CircuitCity de Wikipedia<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CircuitCity est une entreprise am\u00e9ricaine, qui commercialise des \u00e9quipements \u00e9lectroniques, des ordinateurs, des logiciels&#8230; C&rsquo;est une soci\u00e9t\u00e9 avec une histoire, commenc\u00e9e il y a 60 ans&#8230; Cette soci\u00e9t\u00e9 poss\u00e8de des supermarch\u00e9s aux US sur ce secteur, de 1 400 \u00e0 4 000 m2 ! Ils ont \u00e9galement des magasins au canada (pr\u00e8s de 800 !). [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,135,371,373],"class_list":["post-978","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-crise","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vie et mort des entreprises : CircuitCity - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2009\/01\/19\/vie-et-mort-des-entreprises-circuitcity\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vie et mort des entreprises : CircuitCity - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"CircuitCity est une entreprise am\u00e9ricaine, qui commercialise des \u00e9quipements \u00e9lectroniques, des ordinateurs, des logiciels&#8230; C&rsquo;est une soci\u00e9t\u00e9 avec une histoire, commenc\u00e9e il y a 60 ans&#8230; Cette soci\u00e9t\u00e9 poss\u00e8de des supermarch\u00e9s aux US sur ce secteur, de 1 400 \u00e0 4 000 m2 ! 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