{"id":952,"date":"2009-01-13T21:08:35","date_gmt":"2009-01-13T20:08:35","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=952"},"modified":"2009-01-13T21:10:35","modified_gmt":"2009-01-13T20:10:35","slug":"les-methodes-limites-pour-forcer-les-ventes","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2009\/01\/13\/les-methodes-limites-pour-forcer-les-ventes\/","title":{"rendered":"Les m\u00e9thodes \u00ab\u00a0limites\u00a0\u00bb pour forcer les ventes"},"content":{"rendered":"

La technique est bien connue :<\/p>\n

Il s’agit de faire venir le client, en lui faisant croire qu’il va faire une super affaire<\/strong>.<\/p>\n

Bon, le marketing, c’est toujours un peu \u00e7a \ud83d\ude09 mais l\u00e0, l’id\u00e9e est pouss\u00e9e tr\u00e8s loin.<\/p>\n

L\u00e0, l’id\u00e9e est d’aller jusqu’\u00e0 l’acte de paiement.<\/p>\n

Je vous explique :<\/p>\n

Vous faites une annonce fracassante<\/strong> (un prix d\u00e9fiant toute concurrence, une remise \u00e9norme, …).<\/p>\n

Le client arrive, un peu m\u00e9fiant, mais tout ce passe bien : il peut effectivement acheter le produit \u00e0 un prix incroyable<\/strong>.<\/p>\n

Bon, le client continue \u00e0 avancer, en se disant qu’il est vraiment en train de faire l’affaire du si\u00e8cle.<\/p>\n

Il va ainsi jusqu’au paiement<\/strong>.<\/p>\n

Et l\u00e0, \u00e7a ne marche pas<\/strong> : apr\u00e8s avoir valid\u00e9 son num\u00e9ro de CB, le syst\u00e8me l’informe que le produit achet\u00e9 n’est plus disponible<\/strong>, et on lui propose gentiment un produit de substitution<\/strong>…<\/p>\n

Sauf que le nouveau produit est \u00e0 un prix… normal<\/strong>.<\/p>\n

Et bien, que vous le croyez ou non, sachez que bien des clients se laissent avoir avec un tel processus<\/strong>.<\/p>\n

Les m\u00e9canismes de manipulations mis en oeuvre ont \u00e9t\u00e9 bien \u00e9tudi\u00e9 dans le livre : \u00ab\u00a0Petit traite de manipulation \u00e0 l’usage des gens honn\u00eates<\/a>\u00ab\u00a0.<\/p>\n

(j’en avais parl\u00e9 dans ce billet<\/a>)<\/p>\n

Si le client a le sentiment d’avoir librement choisi d’acheter, une fois la d\u00e9cision prise, le client reste sur cette d\u00e9cision, m\u00eame si les \u00e9l\u00e9ments de la vente changent.<\/p>\n","protected":false},"excerpt":{"rendered":"

La technique est bien connue : Il s’agit de faire venir le client, en lui faisant croire qu’il va faire une super affaire. Bon, le marketing, c’est toujours un peu \u00e7a \ud83d\ude09 mais l\u00e0, l’id\u00e9e est pouss\u00e9e tr\u00e8s loin. L\u00e0, l’id\u00e9e est d’aller jusqu’\u00e0 l’acte de paiement. Je vous explique : Vous faites une annonce […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373],"class_list":["post-952","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing"],"yoast_head":"\nLes m\u00e9thodes "limites" pour forcer les ventes - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2009\/01\/13\/les-methodes-limites-pour-forcer-les-ventes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les m\u00e9thodes "limites" pour forcer les ventes - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"La technique est bien connue : Il s’agit de faire venir le client, en lui faisant croire qu’il va faire une super affaire. Bon, le marketing, c’est toujours un peu \u00e7a \ud83d\ude09 mais l\u00e0, l’id\u00e9e est pouss\u00e9e tr\u00e8s loin. L\u00e0, l’id\u00e9e est d’aller jusqu’\u00e0 l’acte de paiement. 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