{"id":929,"date":"2009-01-08T20:44:30","date_gmt":"2009-01-08T19:44:30","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=929"},"modified":"2009-01-08T20:44:30","modified_gmt":"2009-01-08T19:44:30","slug":"aller-plus-loin-avec-l-adaptative-targeting","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2009\/01\/08\/aller-plus-loin-avec-l-adaptative-targeting\/","title":{"rendered":"Aller plus loin avec l’Adaptive Targeting"},"content":{"rendered":"

MVT<\/acronym>, c’est la technologie pour r\u00e9aliser diff\u00e9rents tests, sur une page<\/a>. Les tests sont r\u00e9alis\u00e9s en ligne, directement par les internautes<\/strong>.<\/p>\n

Vous souhaitez donc am\u00e9liorer la performance de votre site<\/strong>.<\/p>\n

Vous avancez \u00e9tape par \u00e9tape.<\/p>\n

Vous en \u00eates \u00e0 optimiser une page importante<\/strong> (une page du processus achat par exemple).<\/p>\n

Vous faites donc un test MVT, permettant de valider diff\u00e9rents \u00e9l\u00e9ments (taille, position et texte du bouton d’action, …).<\/p>\n

Vous obtenez un r\u00e9sultat donn\u00e9 : avec \u00ab\u00a0la combinaison gagnante\u00a0\u00bb, qui permet d’avoir le meilleur taux de conversion.<\/p>\n

Le travail est fini : vous mettez en ligne la meilleure solution.<\/p>\n

Erreur ! On peut aller beaucoup plus loin<\/strong>.<\/p>\n

En effet, vos clients ne sont pas tous les m\u00eames<\/strong>, et suivant les cibles, la \u00ab\u00a0combinaison gagnante\u00a0\u00bb n’est pas la m\u00eame<\/strong>.<\/p>\n

C’est tout l’objet de l’adaptative targeting, mis en oeuvre par Optimost<\/a> (je ne sais pas si d’autres le font).<\/p>\n

L’id\u00e9e, c’est d’identifier des segments de clients<\/strong>, avec les \u00e9l\u00e9ments dont on dispose (lieu g\u00e9ographique avec l’adresse IP, horaire de connexion, …).<\/p>\n

Ensuite, le moteur MVT va chercher automatiquement la meilleure combinaison, segment par segment<\/strong>.<\/p>\n

Apr\u00e8s la phase d’apprentissage, le syst\u00e8me permettra de proposer la meilleure page, en fonction du type de client qui se connecte.<\/p>\n

Magique, non ?<\/p>\n","protected":false},"excerpt":{"rendered":"

MVT, c’est la technologie pour r\u00e9aliser diff\u00e9rents tests, sur une page. Les tests sont r\u00e9alis\u00e9s en ligne, directement par les internautes. Vous souhaitez donc am\u00e9liorer la performance de votre site. Vous avancez \u00e9tape par \u00e9tape. Vous en \u00eates \u00e0 optimiser une page importante (une page du processus achat par exemple). Vous faites donc un test […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373,144],"class_list":["post-929","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing","tag-mvt"],"yoast_head":"\nAller plus loin avec l'Adaptive Targeting - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2009\/01\/08\/aller-plus-loin-avec-l-adaptative-targeting\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aller plus loin avec l'Adaptive Targeting - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"MVT, c’est la technologie pour r\u00e9aliser diff\u00e9rents tests, sur une page. Les tests sont r\u00e9alis\u00e9s en ligne, directement par les internautes. Vous souhaitez donc am\u00e9liorer la performance de votre site. Vous avancez \u00e9tape par \u00e9tape. Vous en \u00eates \u00e0 optimiser une page importante (une page du processus achat par exemple). 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