{"id":8964,"date":"2014-09-12T14:03:47","date_gmt":"2014-09-12T12:03:47","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=8964"},"modified":"2014-09-12T14:03:47","modified_gmt":"2014-09-12T12:03:47","slug":"la-difference-entre-un-succes-et-un-echec","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2014\/09\/12\/la-difference-entre-un-succes-et-un-echec\/","title":{"rendered":"La diff\u00e9rence entre un succ\u00e8s et un \u00e9chec"},"content":{"rendered":"

Le pr\u00e9texte, \u00e7a sera l’Apple Watch pour parler de ce sujet \ud83d\ude09<\/p>\n

Donc, quelles sont les ingr\u00e9dients pour un succ\u00e8s ? Peut on pr\u00e9dire un \u00e9chec ?<\/p>\n

Dans certains cas, c’est facile : la nouvelle tablette de Microsoft est clairement partie pour \u00eatre un \u00e9chec : un produit lourd, cher, qui a l’interface de Windows pour se piloter avec un stylet, tout est l\u00e0 pour \u00e9chouer.<\/p>\n

Si il est souvent facile de pr\u00e9dire l’\u00e9chec, pr\u00e9voir le succ\u00e8s est bien plus difficile.<\/p>\n

Si on prend un nouveau produit, l’erreur \u00ab\u00a0basique\u00a0\u00bb est de regarder, fonction par fonction, si c’est nouveau ou pas.<\/p>\n

Exemple : l’iPhone (\u00e0 sa sortie en 2007), quoi de nouveau ? On pouvait d\u00e9j\u00e0 t\u00e9l\u00e9phoner, naviguer sur internet et envoyer des mails depuis un Nokia Communicator.<\/p>\n

C’est un ensemble de d\u00e9tails qui ont fait une \u00e9norme diff\u00e9rence. Pour l’iPhone, c’\u00e9tait un \u00e9cran tactile multi point, interface vraiment ergonomique, …<\/p>\n

Alors, quel va \u00eatre l’avenir de la Watch ?<\/p>\n

Factuellement, elle propose rien de compl\u00e8tement r\u00e9volutionnaire. Elle affiche l’heure, et propose tout un tas de service plus ou moins communicants, ce que font \u00e9galement les montres Sony, LG ou Samsung.<\/p>\n

Je pense pour ma part que \u00e7a peut faire un carton, non sur une innovation en rupture, mais sur la qualit\u00e9 globale de l’exp\u00e9rience utilisateur<\/strong>.<\/p>\n

C’est bien le savoir faire d’Apple, que de proposer des produits avec une exp\u00e9rience\u00a0utilisateur bien plus travaill\u00e9e que ce que propose les concurrents.<\/p>\n

Donc, de mon point de vue, la question est vraiment sur cet axe l\u00e0 : l’exp\u00e9rience client sera-t-elle \u00e0 la hauteur des enjeux :\u00a0une montre qu’on porte \u00e0 son poignet, et qui doit donc \u00eatre encore plus facile \u00e0 utiliser qu’un smartphone.<\/p>\n

Cette question est finalement bien plus importante que l’ajout d’une fonction \u00ab\u00a0innovante\u00a0\u00bb mais in-fine\u00a0gadget.<\/p>\n

Bon, bien s\u00fbr, sur un tel produit, il faut aussi qu’il soit \u00ab\u00a0beau\u00a0\u00bb, qu’il \u00ab\u00a0s\u00e9duise\u00a0\u00bb. L\u00e0, je ne me risquerais pas \u00e0 faire le moindre diagnostique : le \u00ab\u00a0beau\u00a0\u00bb est une science tellement particuli\u00e8re…<\/p>\n

Enfin, c’est vrai que certains sont d\u00e9\u00e7us, certaines maquettes faisaient plus r\u00eaver… Mais bon, il y a le r\u00eave et la r\u00e9alit\u00e9<\/p>\n

\"iWatch\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Le pr\u00e9texte, \u00e7a sera l’Apple Watch pour parler de ce sujet \ud83d\ude09 Donc, quelles sont les ingr\u00e9dients pour un succ\u00e8s ? Peut on pr\u00e9dire un \u00e9chec ? Dans certains cas, c’est facile : la nouvelle tablette de Microsoft est clairement partie pour \u00eatre un \u00e9chec : un produit lourd, cher, qui a l’interface de Windows […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[380,109],"class_list":["post-8964","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-apple","tag-strategie"],"yoast_head":"\nLa diff\u00e9rence entre un succ\u00e8s et un \u00e9chec - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2014\/09\/12\/la-difference-entre-un-succes-et-un-echec\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La diff\u00e9rence entre un succ\u00e8s et un \u00e9chec - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Le pr\u00e9texte, \u00e7a sera l’Apple Watch pour parler de ce sujet \ud83d\ude09 Donc, quelles sont les ingr\u00e9dients pour un succ\u00e8s ? 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