{"id":8938,"date":"2014-09-05T12:00:33","date_gmt":"2014-09-05T10:00:33","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=8938"},"modified":"2014-09-05T12:00:33","modified_gmt":"2014-09-05T10:00:33","slug":"setam-e-commercant-heureux","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2014\/09\/05\/setam-e-commercant-heureux\/","title":{"rendered":"Setam, e-commer\u00e7ant heureux"},"content":{"rendered":"<p>Je vous propose un t\u00e9moignage ce matin, le t\u00e9moignage d&rsquo;un e-commer\u00e7ant, <a href=\"http:\/\/www.setam.com\/\" target=\"_blank\">Setam<\/a>, qui se d\u00e9veloppe bien, sur un march\u00e9 assez sp\u00e9cifique : l&rsquo;\u00e9quipement\u00a0pour les pros.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-8939\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2014\/09\/Capture-d\u2019\u00e9cran-2014-09-05-\u00e0-11.50.28.png\" alt=\"Capture d\u2019\u00e9cran 2014-09-05 \u00e0 11.50.28\" width=\"650\" height=\"575\" \/><\/p>\n<p>Au fait, <a href=\"http:\/\/www.setam.com\/?gclid=CMaN3PzkycACFcsJwwodI0UAQg\" target=\"_blank\">Setam<\/a> est client <a href=\"http:\/\/www.target2sell.com\" target=\"_blank\">Target2Sell<\/a> \ud83d\ude09<\/p>\n<p>Setam g\u00e8re plus de 8000 r\u00e9f\u00e9rences. Impossible de faire des liens \u00e0 la main entre les produits. Une solution de recommandation automatis\u00e9e comme Target2Sell permet d&rsquo;automatiser les choses, et donc de gagner du temps.<\/p>\n<p>Le e-commerce pour Setam repr\u00e9sente 15% du chiffre d&rsquo;affaires total de l&rsquo;entreprise. C&rsquo;est donc un canal cl\u00e9.<\/p>\n<p>Un des enjeux cl\u00e9 pour l&rsquo;entreprise, c&rsquo;est la fid\u00e9lisation. La question n&rsquo;est pas si simple que \u00e7a : comment choisir les produits \u00e0 proposer suite \u00e0 un achat sur ce type de produit ?<\/p>\n<p><em>Il sera int\u00e9ressant d&rsquo;analyser ce que propose Target2Sell dans ce contexte ;).<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je vous propose un t\u00e9moignage ce matin, le t\u00e9moignage d&rsquo;un e-commer\u00e7ant, Setam, qui se d\u00e9veloppe bien, sur un march\u00e9 assez sp\u00e9cifique : l&rsquo;\u00e9quipement\u00a0pour les pros. Au fait, Setam est client Target2Sell \ud83d\ude09 Setam g\u00e8re plus de 8000 r\u00e9f\u00e9rences. Impossible de faire des liens \u00e0 la main entre les produits. Une solution de recommandation automatis\u00e9e comme [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,351],"class_list":["post-8938","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-target2sell"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Setam, e-commer\u00e7ant heureux  - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2014\/09\/05\/setam-e-commercant-heureux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Setam, e-commer\u00e7ant heureux  - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Je vous propose un t\u00e9moignage ce matin, le t\u00e9moignage d&rsquo;un e-commer\u00e7ant, Setam, qui se d\u00e9veloppe bien, sur un march\u00e9 assez sp\u00e9cifique : l&rsquo;\u00e9quipement\u00a0pour les pros. Au fait, Setam est client Target2Sell \ud83d\ude09 Setam g\u00e8re plus de 8000 r\u00e9f\u00e9rences. Impossible de faire des liens \u00e0 la main entre les produits. 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