{"id":886,"date":"2008-12-15T21:15:57","date_gmt":"2008-12-15T20:15:57","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=886"},"modified":"2008-12-23T15:55:31","modified_gmt":"2008-12-23T14:55:31","slug":"ergonomie-versus-mvt-concurrence-deloyale","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/12\/15\/ergonomie-versus-mvt-concurrence-deloyale\/","title":{"rendered":"Ergonomie versus MVT : concurrence d\u00e9loyale ?"},"content":{"rendered":"<p>Tout le monde veut am\u00e9liorer le taux de transformation de son site !<\/p>\n<p>La question, c\u2019est : \u00ab comment je fais ? \u00bb.<\/p>\n<p>On peut faire appel \u00e0 un <strong>expert en ergonomie<\/strong>, surtout s&rsquo;il a <strong>une vraie exp\u00e9rience en e-commerce<\/strong>.<\/p>\n<p>C\u2019est une bonne id\u00e9e, si l\u2019expert est bon (vous savez <a title=\"Aller sur la page Contact pour... me contacter !\" href=\"http:\/\/www.ziserman.com\/blog\/me-contacter\/\" target=\"_blank\">o\u00f9 me contacter<\/a> \ud83d\ude09 ) et si on met vraiment en \u0153uvre ce qu\u2019il recommande.<\/p>\n<p>On peut \u00e9galement faire appel \u00e0 <a title=\"Aller sur la billet qui pr\u00e9sente les tests MVT\" href=\"http:\/\/www.ziserman.com\/blog\/2008\/12\/09\/ameliorer-son-site-avec-le-mvt-et-interwoven-optimost\/\" target=\"_blank\">des tests MVT<\/a>.<\/p>\n<p>Plusieurs ergonomes estiment que les tests MVT constituent une \u00ab attaque frontale \u00bb.<\/p>\n<p>Pour ma part, je pense qu\u2019ils se trompent !<\/p>\n<p>La r\u00e9alit\u00e9, c\u2019est que <strong>les deux m\u00e9thodes sont compl\u00e9mentaires<\/strong>.<\/p>\n<p>L\u2019ergonome e-commerce a un savoir faire, dans la composition des pages, dans la fa\u00e7on de construire un formulaire qui transforme bien,\u2026 Et \u00e7a, aucun programme MVT pourra le remplacer.<\/p>\n<p>Ensuite, il y a toujours des d\u00e9bats entre plusieurs alternatives (donc \u00e9ventuellement propos\u00e9es par un expert ergonome e-commerce).<\/p>\n<p>Le MVT permet de choisir LA meilleure solution, pas parce qu\u2019elle est plus jolie, ou que c\u2019est le chef qui l\u2019a choisie\u2026 Non, le MVT permet de choisir la solution qui donne les meilleurs r\u00e9sultats, tout simplement !<\/p>\n<p>Donc les deux activit\u00e9s sont \u00e0 l\u2019\u00e9vidence compl\u00e9mentaires et indispensables.<\/p>\n<p>Alors, pourquoi certains ergonomes crient au loup ?<\/p>\n<p>Mon hypoth\u00e8se est que ces ergonomes l\u00e0 sont sur la d\u00e9fensive, et essayent de se positionner en \u00ab gourou \u00bb. Ils se sentent remis en question si le MVT donne des r\u00e9sultats diff\u00e9rents de ce qu\u2019ils recommandaient.<\/p>\n<p>Je pense qu\u2019une telle attitude (si mon hypoth\u00e8se est valide donc) est dangereuse pour tout le monde :<\/p>\n<ul>\n<li>Pour les clients, \u00e0 qui l\u2019on ment (l\u2019ergonomie n\u2019est pas une religion) ;<\/li>\n<li>Pour les ergonomes eux m\u00eame, parce que leur position est une position de principe, qui n\u2019est pas tenable.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Tout le monde veut am\u00e9liorer le taux de transformation de son site ! La question, c\u2019est : \u00ab comment je fais ? \u00bb. On peut faire appel \u00e0 un expert en ergonomie, surtout s&rsquo;il a une vraie exp\u00e9rience en e-commerce. C\u2019est une bonne id\u00e9e, si l\u2019expert est bon (vous savez o\u00f9 me contacter \ud83d\ude09 ) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379],"class_list":["post-886","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ergonomie versus MVT : concurrence d\u00e9loyale ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/12\/15\/ergonomie-versus-mvt-concurrence-deloyale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ergonomie versus MVT : concurrence d\u00e9loyale ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Tout le monde veut am\u00e9liorer le taux de transformation de son site ! La question, c\u2019est : \u00ab comment je fais ? \u00bb. On peut faire appel \u00e0 un expert en ergonomie, surtout s&rsquo;il a une vraie exp\u00e9rience en e-commerce. 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