{"id":8856,"date":"2014-05-21T07:29:22","date_gmt":"2014-05-21T05:29:22","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=8856"},"modified":"2014-05-21T07:32:01","modified_gmt":"2014-05-21T05:32:01","slug":"quel-est-votre-taux-de-transformation","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2014\/05\/21\/quel-est-votre-taux-de-transformation\/","title":{"rendered":"Quel est votre taux de transformation ?"},"content":{"rendered":"

On l’appelle \u00ab\u00a0concr\u00e8te\u00a0\u00bb, TTR, Transfo, …<\/p>\n

On l’appelle comme on veut \ud83d\ude42<\/p>\n

Le taux de transformation, c’est le rapport entre le nombre d’achats sur le nombre de visiteurs.<\/p>\n

Pour certains site, le taux de transformation est inf\u00e9rieur \u00e0 0,3% alors que pour d’autres il est sup\u00e9rieur \u00e0 20% (ok, en B2B) !<\/p>\n

Comment expliquer de tels \u00e9carts ?<\/p>\n

Les taux de transformations sont ils les m\u00eames dans un secteur donn\u00e9 ?<\/p>\n

Capitaine commerce propose une \u00e9tude<\/a> afin de mieux connaitre les taux de transformation des sites.<\/p>\n

Je m’associe \u00e0 cette \u00e9tude, aux c\u00f4t\u00e9s de Skeel Box<\/a>, et vous propose donc de r\u00e9pondre au questionnaire en ligne<\/a>.<\/p>\n

Les r\u00e9ponses seront bien s\u00fbr anonymes, donc vos donn\u00e9es sont prot\u00e9g\u00e9es.<\/p>\n

Merci \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

On l’appelle \u00ab\u00a0concr\u00e8te\u00a0\u00bb, TTR, Transfo, … On l’appelle comme on veut \ud83d\ude42 Le taux de transformation, c’est le rapport entre le nombre d’achats sur le nombre de visiteurs. Pour certains site, le taux de transformation est inf\u00e9rieur \u00e0 0,3% alors que pour d’autres il est sup\u00e9rieur \u00e0 20% (ok, en B2B) ! Comment expliquer de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371],"class_list":["post-8856","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce"],"yoast_head":"\nQuel est votre taux de transformation ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2014\/05\/21\/quel-est-votre-taux-de-transformation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quel est votre taux de transformation ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"On l’appelle \u00ab\u00a0concr\u00e8te\u00a0\u00bb, TTR, Transfo, … On l’appelle comme on veut \ud83d\ude42 Le taux de transformation, c’est le rapport entre le nombre d’achats sur le nombre de visiteurs. 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