{"id":8822,"date":"2014-04-04T11:20:39","date_gmt":"2014-04-04T09:20:39","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=8822"},"modified":"2014-04-04T11:24:46","modified_gmt":"2014-04-04T09:24:46","slug":"de-limportance-davoir-une-page-daccueil-personnalisee","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2014\/04\/04\/de-limportance-davoir-une-page-daccueil-personnalisee\/","title":{"rendered":"De l’importance d’avoir une page d’accueil personnalis\u00e9e"},"content":{"rendered":"

Un peu de \u00ab\u00a0s\u00e9mantique\u00a0\u00bb d\u00e9j\u00e0 :\u00a0On parle d’une page personnalis\u00e9e quand, dans un site, la page est adapt\u00e9e dynamiquement au visiteur (avec une solution comme Target2Sell<\/a> par exemple \ud83d\ude09 ).<\/p>\n

Concr\u00e8tement, cela veut dire qu’on va proposer dans la page des produits s\u00e9lectionn\u00e9s sp\u00e9cifiquement pour un visiteur donn\u00e9.<\/p>\n

Pr\u00e9senter des produits, d\u00e8s la page d’accueil est dans la grande majorit\u00e9 des cas une bonne pratique :<\/p>\n

C’est un message fort pour le visiteur : \u00ab\u00a0ce site est un site e-commerce\u00a0\u00bb<\/p>\n

M\u00eame si cette page n’est pas l’unique porte d’entr\u00e9e du site, elle repr\u00e9sente en g\u00e9n\u00e9ral plus de 20% des pages vues \u00e0 elle toute seule, c’est donc le bon endroit pour montrer les produits, qu’on a envie de vendre, ou qui donne l’image que l’on souhaite de la boutique.<\/p>\n

Bon, \u00e7a, c’est la base \ud83d\ude09<\/p>\n

Apr\u00e8s, la question est de personnaliser ou pas la page d’accueil.<\/p>\n

Quand on pense personnalisation, on pense souvent \u00e0 personnaliser la page produit avec des produits \u00ab\u00a0\u00e9quivalents\u00a0\u00bb ou la page panier pour faire des ventes compl\u00e9mentaires.<\/p>\n

Alors, pourquoi personnaliser la page d’accueil ?<\/p>\n

L’internaute va venir et revenir sur le site.<\/p>\n

Lors des visites, son cerveau est stimul\u00e9, ou pas.<\/p>\n

Si, quand il arrive sur la page d’accueil, il voit la m\u00eame chose que ce qu’il a vu lors d’une visite pr\u00e9c\u00e9dente, il n’y aura aucune stimulation.<\/p>\n

Si par contre le site change d’une visite \u00e0 l’autre, l’internaute est stimul\u00e9.<\/p>\n

si en plus les produits propos\u00e9s correspondent \u00e0 ce que souhaite l’internaute, c’est \u00ab\u00a0bingo\u00a0\u00bb !<\/p>\n

Alors, vous faites quoi sur vos pages d’accueil ?<\/p>\n","protected":false},"excerpt":{"rendered":"

Un peu de \u00ab\u00a0s\u00e9mantique\u00a0\u00bb d\u00e9j\u00e0 :\u00a0On parle d’une page personnalis\u00e9e quand, dans un site, la page est adapt\u00e9e dynamiquement au visiteur (avec une solution comme Target2Sell par exemple \ud83d\ude09 ). Concr\u00e8tement, cela veut dire qu’on va proposer dans la page des produits s\u00e9lectionn\u00e9s sp\u00e9cifiquement pour un visiteur donn\u00e9. Pr\u00e9senter des produits, d\u00e8s la page d’accueil […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[373,351],"class_list":["post-8822","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-marketing","tag-target2sell"],"yoast_head":"\nDe l'importance d'avoir une page d'accueil personnalis\u00e9e - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2014\/04\/04\/de-limportance-davoir-une-page-daccueil-personnalisee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De l'importance d'avoir une page d'accueil personnalis\u00e9e - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Un peu de \u00ab\u00a0s\u00e9mantique\u00a0\u00bb d\u00e9j\u00e0 :\u00a0On parle d’une page personnalis\u00e9e quand, dans un site, la page est adapt\u00e9e dynamiquement au visiteur (avec une solution comme Target2Sell par exemple \ud83d\ude09 ). 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