{"id":8776,"date":"2014-03-10T19:49:12","date_gmt":"2014-03-10T17:49:12","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=8776"},"modified":"2014-03-10T19:49:12","modified_gmt":"2014-03-10T17:49:12","slug":"reves-de-bulles","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2014\/03\/10\/reves-de-bulles\/","title":{"rendered":"R\u00eaves de bulles"},"content":{"rendered":"

Je vous propose aujourd’hui une interview, d’un community manager, pour la boutique R\u00eaves de bulles<\/a>. Il s’agit d’un certain Martin<\/a>.<\/p>\n

Bonjour Martin, peux tu nous expliquer quelle est cette boutique ?<\/p>\n

R\u00eaves de bulles vend des bd de collection.<\/p>\n

Il y a souvent des s\u00e9rigraphies, des dessins originaux…<\/p>\n

Ce sont des \u00e9ditions limit\u00e9es, sign\u00e9es, num\u00e9rot\u00e9es.<\/p>\n

Bref, il s’agit de produits d’exceptions pour les fans absolus de BD.<\/p><\/blockquote>\n

Ca doit co\u00fbter cher de tels produits ?<\/p>\n

Pas tant que \u00e7a, on trouve des s\u00e9rigraphies \u00e0 partir de 15 \u20ac \ud83d\ude42<\/p>\n

Mais certains produits vont jusqu’\u00e0 300 \u20ac. Exemple : Largo Winch, en \u00e9dition tr\u00e8s limit\u00e9e (150 exemplaire)<\/p>\n

\"\"<\/a><\/p><\/blockquote>\n

Quand on aime, on ne compte pas ;).<\/p>\n

Peux tu nous en dire un peu plus sur cette boutique ?<\/p>\n

Le site a \u00e9t\u00e9 mont\u00e9 en fait par le fondateur d’Orphelins du monde<\/a>, association qui, comme son nom l’indique, cr\u00e9e et am\u00e9nage des orphelinats dans le monde.<\/p>\n

Exemple : l’an dernier, l’association a boss\u00e9 pour que les orphelins au Togo aient acc\u00e8s \u00e0 l’eau tous les jours.<\/p>\n

Cette ann\u00e9e, le projet, c’est l’\u00e9lectricit\u00e9.<\/p><\/blockquote>\n

Sympa :). Et toi, quel est ton r\u00f4le ?<\/p>\n

Ma mission est d’augmenter le chiffre d’affaires de la boutique, pour mettre l’association Orphelins \u00e0 l’\u00e9quilibre.<\/p><\/blockquote>\n

OK. Et tu fais quoi pour atteindre cet objectif ?<\/p>\n

Le contexte, c’est : un site d’ \u00ab\u00a0ultra niche\u00a0\u00bb avec une cible de vrais passionn\u00e9s, et peu de moyens pour d\u00e9velopper le trafic. Je suis donc parti sur l’id\u00e9e de cr\u00e9er une communaut\u00e9, et de l’animer tr\u00e8s r\u00e9guli\u00e8rement pour la faire vivre et grossir.<\/p><\/blockquote>\n

Comment tu fais \u00e7a ?<\/p>\n

J’ai commenc\u00e9 par aller l\u00e0 ou les passionn\u00e9s vont, c’est \u00e0 dire sur les forums. \u00e7a m’a permis de cr\u00e9er des liens entrants, via ma signature, et de ramener du monde sur la page Facebook.<\/p>\n

\"Capture<\/a><\/p>\n

Mon objectif est de cr\u00e9er du contenu exclusif, prioritairement sur Facebook et sur les forums.<\/p><\/blockquote>\n

Et \u00e7a marche ?<\/span><\/p>\n

Ben \u00e7a commence \u00e0 prendre \ud83d\ude42<\/p>\n

On est parti avec 5 personnes touch\u00e9es par jour via Facebook, et apr\u00e8s le premier post, on est mont\u00e9 \u00e0 100 vues, puis 1000 sur la semaine !<\/p><\/blockquote>\n

Super ! \u00a0Merci Martin, bonne continuation.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Je vous propose aujourd’hui une interview, d’un community manager, pour la boutique R\u00eaves de bulles. Il s’agit d’un certain Martin. Bonjour Martin, peux tu nous expliquer quelle est cette boutique ? R\u00eaves de bulles vend des bd de collection. Il y a souvent des s\u00e9rigraphies, des dessins originaux… Ce sont des \u00e9ditions limit\u00e9es, sign\u00e9es, num\u00e9rot\u00e9es. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,141,45],"class_list":["post-8776","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-e-markerting","tag-facebook"],"yoast_head":"\nR\u00eaves de bulles - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2014\/03\/10\/reves-de-bulles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00eaves de bulles - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Je vous propose aujourd’hui une interview, d’un community manager, pour la boutique R\u00eaves de bulles. 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