{"id":874,"date":"2008-12-11T21:34:46","date_gmt":"2008-12-11T20:34:46","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=874"},"modified":"2008-12-11T21:44:28","modified_gmt":"2008-12-11T20:44:28","slug":"mon-metier-1-conception-de-l-interface-d-un-site-e-commerce","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/12\/11\/mon-metier-1-conception-de-l-interface-d-un-site-e-commerce\/","title":{"rendered":"Mon m\u00e9tier #1 &#8211; Conception de l&rsquo;interface d&rsquo;un site e-commerce"},"content":{"rendered":"<p><em>Je me rends compte que, bien souvent, mes interlocuteurs ne comprennent pas bien le m\u00e9tier d&rsquo;<a title=\"Aller sur la page d'accueil d'Araok, soci\u00e9t\u00e9 de conseil 100% focalis\u00e9e sur le e-commerce\" href=\"http:\/\/www.araok.fr\" target=\"_blank\">Araok<\/a>.<\/em><\/p>\n<p><em>J&rsquo;ai donc d\u00e9cid\u00e9 de r\u00e9diger une s\u00e9rie de billets pour <strong>pr\u00e9senter quelques facettes du m\u00e9tier de conseil en e-commerce<\/strong>.<\/em><\/p>\n<p>La demande, c&rsquo;est <strong>un client qui souhaite ouvrir une boutique en ligne<\/strong>, soit parce qu&rsquo;il n&rsquo;en a pas, soit parce qu&rsquo;il veut am\u00e9liorer son site e-commerce existant.<\/p>\n<p>Pour r\u00e9pondre globalement \u00e0 cette demande, il faut penser \u00e0 un cahier des charges complet.<\/p>\n<p>Ce que je propose ici, c&rsquo;est de se focaliser sur une partie de ce travail : la <strong>conception de l&rsquo;interface du site e-commerce<\/strong>.<\/p>\n<p>Le r\u00e9sultat de ce travail est au minimum :<\/p>\n<ul>\n<li>Un document qui d\u00e9crit le site avec un <strong>sch\u00e9ma de navigation entre les pages du site<\/strong> (sitemap) et le <strong>contenu de chaque page<\/strong> (zoning).<\/li>\n<li>Un document qui d\u00e9crit les r\u00e8gles d&rsquo;ergonomie qui devront \u00eatre mises en \u0153uvre afin d&rsquo;avoir un bon taux de transformation.<\/li>\n<\/ul>\n<p>Il m&rsquo;est arriv\u00e9 de faire ce travail sur des missions assez courtes, o\u00f9 l&rsquo;on me demandait juste de produire ce document de conception.<\/p>\n<p>Mais certains clients veulent aller plus loin, et me demandent d&rsquo;\u00e9tayer la proposition. Dans ce cas, l&rsquo;id\u00e9e, c&rsquo;est de prendre plus de temps, pour bien analyser ce qui se passe dans l&rsquo;\u00e9cosyst\u00e8me du client : concurrents ou acteurs proches.<\/p>\n<p>L&rsquo;id\u00e9e n&rsquo;est pas forc\u00e9ment de copier, mais de prendre le temps de \u00ab\u00a0s&rsquo;impr\u00e9gner\u00a0\u00bb de ce qui est possible.<\/p>\n<p>Le savoir faire, pour produire un bon travail, c&rsquo;est :<\/p>\n<ul>\n<li><strong>Tr\u00e8s bien connaitre le e-commerce<\/strong>, et savoir ce qui se fait, en terme de sch\u00e9ma de navigation, d&rsquo;interface, d&rsquo;ergonomie, &#8230; Gr\u00e2ce \u00e0 ce savoir-faire, on fait gagner beaucoup d&rsquo;argent au client : 1) parce que cette \u00ab\u00a0culture\u00a0\u00bb permet de converger plus vite vers les bons choix, et 2) parce que les solutions propos\u00e9es sont celles qui transformeront le plus ;<\/li>\n<li>Avoir un vrai <strong>sens de l&rsquo;\u00e9coute<\/strong>, pour bien prendre le temps de comprendre l&rsquo;attente de l&rsquo;entreprise : ses besoins, ses envies, l&rsquo;image qu&rsquo;elle souhaite v\u00e9hiculer, ses valeurs, le budget et les d\u00e9lais pour la sortie de la boutique&#8230;<\/li>\n<li><strong>Ma\u00eetriser suffisamment la technologie<\/strong> sous-jacente, pour savoir tr\u00e8s rapidement ce qui est faisable de ce qui ne l&rsquo;est pas, et pouvoir estimer pratiquement en temps r\u00e9el les co\u00fbts et les d\u00e9lais des diff\u00e9rentes options propos\u00e9es.<\/li>\n<li>Avoir un <strong>sens aigu de la coh\u00e9rence<\/strong> : un site d&rsquo;e-commerce est une v\u00e9ritable application logicielle. Il est donc indispensable de bien r\u00e9fl\u00e9chir \u00e0 l&rsquo;ensemble des options qui seront propos\u00e9es, et \u00e0 la fa\u00e7on dont elles seront pr\u00e9sent\u00e9es. Les Internautes se font tr\u00e8s rapidement une opinion sur un site. Je suis convaincu que la coh\u00e9rence du site est un \u00e9l\u00e9ment cl\u00e9.<\/li>\n<\/ul>\n<p>Ce travail se poursuit avec l&rsquo;intervention du designer, qui va int\u00e9grer le design par dessus le \u00ab\u00a0zoning\u00a0\u00bb. Dans la plupart des cas, je travaille directement avec le designer, que j&rsquo;ai propos\u00e9 ou qui est choisi par le client. Dans tous les cas, <strong>ce travail en binome avec le designer est tr\u00e8s important<\/strong>. Le designer apporte son savoir faire pour proposer du \u00ab\u00a0beau\u00a0\u00bb pendant que le consultant e-commerce apporte son expertise ergonomique, pour que le site transforme plus.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je me rends compte que, bien souvent, mes interlocuteurs ne comprennent pas bien le m\u00e9tier d&rsquo;Araok. J&rsquo;ai donc d\u00e9cid\u00e9 de r\u00e9diger une s\u00e9rie de billets pour pr\u00e9senter quelques facettes du m\u00e9tier de conseil en e-commerce. La demande, c&rsquo;est un client qui souhaite ouvrir une boutique en ligne, soit parce qu&rsquo;il n&rsquo;en a pas, soit parce [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373],"class_list":["post-874","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mon m\u00e9tier #1 - Conception de l&#039;interface d&#039;un site e-commerce - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/12\/11\/mon-metier-1-conception-de-l-interface-d-un-site-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mon m\u00e9tier #1 - Conception de l&#039;interface d&#039;un site e-commerce - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Je me rends compte que, bien souvent, mes interlocuteurs ne comprennent pas bien le m\u00e9tier d&rsquo;Araok. 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