{"id":8739,"date":"2014-01-08T19:42:32","date_gmt":"2014-01-08T17:42:32","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=8739"},"modified":"2014-01-08T19:42:32","modified_gmt":"2014-01-08T17:42:32","slug":"2014-bonne-annee-pour-ameliorer-la-performance-commerciale-de-vos-sites-e-commerce","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2014\/01\/08\/2014-bonne-annee-pour-ameliorer-la-performance-commerciale-de-vos-sites-e-commerce\/","title":{"rendered":"2014, bonne ann\u00e9e pour am\u00e9liorer la performance commerciale de vos sites e-commerce ;)"},"content":{"rendered":"<p>L&rsquo;ann\u00e9e a d\u00e9marr\u00e9e avec un bon rythme pour Target2Sell, qui me prend tout mon temps \ud83d\ude09<\/p>\n<p>Cela ne m&#8217;emp\u00eache pas de vous souhaiter, \u00e0 tous, une bonne ann\u00e9e 2014 !<\/p>\n<p>Si vous avez un site e-commerce, je sais bien que la concurrence est souvent rude, et les co\u00fbts d&rsquo;acquisitions \u00e9lev\u00e9s.<\/p>\n<p>Dans un tel contexte, am\u00e9liorer la performance commerciale du site est cl\u00e9.<\/p>\n<p style=\"text-align: left;\">Vous pouvez aller voir de bons consultants e-commerce : <a href=\"http:\/\/www.skeelbox.com\/\" target=\"_blank\">skeelbox<\/a>, <a href=\"http:\/\/www.altics.fr\/\" target=\"_blank\">Altics<\/a>, ou <a href=\"http:\/\/www.converteo.com\" target=\"_blank\">converteo<\/a>. Ces trois entreprises sont tr\u00e8s performantes, avec chacune leurs sp\u00e9cificit\u00e9s.<\/p>\n<p style=\"text-align: left;\">Et bien s\u00fbr, vous pouvez (devez !) mettre en place une solution de personnalisation, permettant d&rsquo;adapter le site dynamiquement \u00e0 chaque visiteur.<\/p>\n<p style=\"text-align: left;\">C&rsquo;est justement ce que propose <a href=\"http:\/\/www.target2sell.com\" target=\"_blank\">Target2Sell<\/a>.<\/p>\n<p style=\"text-align: left;\">La solution est bien rod\u00e9e, et tourne sur une trentaine de sites (Orange marine, Tous ergo, La Foir&rsquo;Fouille, &#8230;).<\/p>\n<p style=\"text-align: left;\">\u00a0Une telle solution permet un gain commercial important et rapide.<\/p>\n<p style=\"text-align: left;\">Si les recommandations sont bien positionn\u00e9es, on arrive facilement \u00e0 plus de 10% de gain, mesur\u00e9 par AB test !<\/p>\n<p style=\"text-align: left;\">Bon, j&rsquo;ai du mal \u00e0 me contenir quand je parle de ce sujet \ud83d\ude09<\/p>\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;ann\u00e9e a d\u00e9marr\u00e9e avec un bon rythme pour Target2Sell, qui me prend tout mon temps \ud83d\ude09 Cela ne m&#8217;emp\u00eache pas de vous souhaiter, \u00e0 tous, une bonne ann\u00e9e 2014 ! Si vous avez un site e-commerce, je sais bien que la concurrence est souvent rude, et les co\u00fbts d&rsquo;acquisitions \u00e9lev\u00e9s. Dans un tel contexte, am\u00e9liorer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,347],"class_list":["post-8739","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-moteur-de-recommandations-personnalisees"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2014, bonne ann\u00e9e pour am\u00e9liorer la performance commerciale de vos sites e-commerce ;) - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2014\/01\/08\/2014-bonne-annee-pour-ameliorer-la-performance-commerciale-de-vos-sites-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2014, bonne ann\u00e9e pour am\u00e9liorer la performance commerciale de vos sites e-commerce ;) - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"L&rsquo;ann\u00e9e a d\u00e9marr\u00e9e avec un bon rythme pour Target2Sell, qui me prend tout mon temps \ud83d\ude09 Cela ne m&#8217;emp\u00eache pas de vous souhaiter, \u00e0 tous, une bonne ann\u00e9e 2014 ! 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