{"id":866,"date":"2008-12-08T18:37:58","date_gmt":"2008-12-08T17:37:58","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=866"},"modified":"2008-12-08T18:37:58","modified_gmt":"2008-12-08T17:37:58","slug":"le-marche-du-e-commerce-entre-les-tout-petits-et-les-gros","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/12\/08\/le-marche-du-e-commerce-entre-les-tout-petits-et-les-gros\/","title":{"rendered":"Le march\u00e9 du e-commerce, entre les \u00ab\u00a0tout petits\u00a0\u00bb et les gros&#8230;"},"content":{"rendered":"<p>J&rsquo;\u00e9tais en train d&rsquo;\u00e9couter <a title=\"Aller sur la page de BFM, pour \u00e9couter l'\u00e9mission enregistr\u00e9e au studio Gabriel, juste apr\u00e8s les favoris du e-commerce\" href=\"http:\/\/www.radiobfm.com\/podcast\/podcast.php?id=157&amp;IdTis=XTC-DGZP-OV17H-DD-LODP-9H4\" target=\"_blank\">l&rsquo;\u00e9mission sur BFM, enregistr\u00e9 suite aux Favoris de la Fevad<\/a>.<\/p>\n<p>Jacques-Antoine Granjon dit (de m\u00e9moire) :<\/p>\n<blockquote><p>Il y a pleins de tout petits sites, et des tr\u00e8s gros (comme vente priv\u00e9e, vous avez compris).<\/p>\n<p>Difficile aux autres de survivre, parce que le e-commerce co\u00fbte tr\u00e8s cher, surtout en informatique.<\/p><\/blockquote>\n<p>C&rsquo;est un sujet qui me tient \u00e0 coeur : quel va \u00eatre l&rsquo;avenir du e-commerce ?<\/p>\n<p>Effectivement, si le paysage ne change pas, et si rien de nouveau ne sort, on a effectivement un risque d&rsquo;arriver \u00e0 la situation dont parle Jacques Antoine : les tout petits, qui sont en fait des amateurs. On n&rsquo;est pas tr\u00e8s loin finalement du \u00ab\u00a0vendeur du dimanche\u00a0\u00bb qui vend le we sur eBay.<\/p>\n<p>De l&rsquo;autre c\u00f4t\u00e9, il y a des poids lourds, qui constuisent des plate-formes de plus en plus riches, et qui vendent de plus en plus de produits (beaucoup de gros acteurs ouvrent leurs boutiques \u00e0 d&rsquo;autres marchands, en suivant l&rsquo;exemple d&rsquo;Amazon).<\/p>\n<p>Comme la \u00ab\u00a0culture e-commerce\u00a0\u00bb augmente, les Internautes attendent des sites de plus en plus pros, ce qui tire effectivement vers la vision du monde pr\u00e9sent\u00e9 par Marc Antoine (peu de sites tr\u00e8s pros).<\/p>\n<p>Alors, c&rsquo;est \u00e7a l&rsquo;avenir ?<\/p>\n<p>Je pense qu&rsquo;il y a une \u00ab\u00a0troisi\u00e8me voie\u00a0\u00bb, avec une vrai place pour les acteurs \u00ab\u00a0mid market\u00a0\u00bb.<\/p>\n<p>Cette voie \u00e0 du sens, pouss\u00e9e par plusieurs moteurs :<\/p>\n<ul>\n<li>C&rsquo;est l&rsquo;\u00e9volution naturelle des petits sites, qui, le succ\u00e8s aidant, \u00e9voluent de \u00ab\u00a0petit\u00a0\u00bb \u00e0 \u00ab\u00a0moyen\u00a0\u00bb ;<\/li>\n<li>C&rsquo;est la volont\u00e9 de beaucoup de marques ou d&rsquo;entreprises, que de pouvoir vendre directement sur Internet, sans forc\u00e9ment devoir passer par des \u00ab\u00a0cyber supermarch\u00e9s\u00a0\u00bb.<\/li>\n<\/ul>\n<p>Le principal frein qui \u00ab\u00a0g\u00eane\u00a0\u00bb ce march\u00e9 est au niveau infrastructure informatique (et c&rsquo;est bien ce que dit Jacques antoine d&rsquo;ailleurs !).<\/p>\n<p>La suite de ce billet est \u00e9vidente, non ?&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>J&rsquo;\u00e9tais en train d&rsquo;\u00e9couter l&rsquo;\u00e9mission sur BFM, enregistr\u00e9 suite aux Favoris de la Fevad. Jacques-Antoine Granjon dit (de m\u00e9moire) : Il y a pleins de tout petits sites, et des tr\u00e8s gros (comme vente priv\u00e9e, vous avez compris). Difficile aux autres de survivre, parce que le e-commerce co\u00fbte tr\u00e8s cher, surtout en informatique. C&rsquo;est un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,373],"class_list":["post-866","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le march\u00e9 du e-commerce, entre les &quot;tout petits&quot; et les gros... - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/12\/08\/le-marche-du-e-commerce-entre-les-tout-petits-et-les-gros\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le march\u00e9 du e-commerce, entre les &quot;tout petits&quot; et les gros... - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"J&rsquo;\u00e9tais en train d&rsquo;\u00e9couter l&rsquo;\u00e9mission sur BFM, enregistr\u00e9 suite aux Favoris de la Fevad. Jacques-Antoine Granjon dit (de m\u00e9moire) : Il y a pleins de tout petits sites, et des tr\u00e8s gros (comme vente priv\u00e9e, vous avez compris). Difficile aux autres de survivre, parce que le e-commerce co\u00fbte tr\u00e8s cher, surtout en informatique. 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