{"id":8615,"date":"2013-09-12T09:00:04","date_gmt":"2013-09-12T07:00:04","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=8615"},"modified":"2013-09-11T20:59:55","modified_gmt":"2013-09-11T18:59:55","slug":"la-bonne-reco","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2013\/09\/12\/la-bonne-reco\/","title":{"rendered":"La bonne reco&#8230;"},"content":{"rendered":"<p>Une solution de personnalisation, c&rsquo;est un moteur, qui propose \u00ab\u00a0le bon produit au bon moment\u00a0\u00bb.<\/p>\n<p>Facile \u00e0 dire, difficile \u00e0 faire, et &#8230; encore plus difficile \u00e0 valider \ud83d\ude09<\/p>\n<p>Je pr\u00e9sentais Target2Sell \u00e0 un partenaire, et je lui montre ce que propose la solution, sur un de nos clients \u00ab\u00a0live\u00a0\u00bb.<\/p>\n<p>Le site en question vend des v\u00eatements f\u00e9minins.<\/p>\n<p>On est sur un tee shirt, et apr\u00e8s l&rsquo;ajout du produit au panier, le moteur propose des produits pour compl\u00e9ter l&rsquo;achat.<\/p>\n<p>Lors de cette d\u00e9mo, le moteur \u00e0 propos\u00e9 d&rsquo;autre tee shirts.<\/p>\n<p>Le partenaire me dit : \u00ab\u00a0dommage, \u00e7a serait plus pertinent de proposer plut\u00f4t des produits diff\u00e9rents : jean par exemple.<\/p>\n<p>Sur le coup, j&rsquo;ai dit oui, et j&rsquo;ai ajout\u00e9 que les clients peuvent \u00ab\u00a0contraindre\u00a0\u00bb le moteur, pour le forcer \u00e0 faire ce genre de choses.<\/p>\n<p>Apr\u00e8s coup, je me suis dit que j&rsquo;aurais du aller un peu plus loin :<\/p>\n<p>Si le moteur propose en automatique d&rsquo;autres tee shirts, lors de l&rsquo;achat d&rsquo;un tee shirt, c&rsquo;est sans doute parce que c&rsquo;est ce que font habituellement les clients : le moteur se base sur le comportement des visites pr\u00e9c\u00e9dentes pour d\u00e9finir la meilleure strat\u00e9gie.<\/p>\n<div id=\"attachment_8619\" style=\"width: 438px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-8619\" class=\"size-full wp-image-8619\" alt=\"Le moteur commence par apprendre, \u00e0 partir de ce que font les internautes, sur le site. A partir de cette base de connaissances, le moteur est capable de proposer les produits les mieux cibl\u00e9s, par rapport \u00e0 chaque internaute\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2013\/09\/T2S-fonct.png\" width=\"428\" height=\"308\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2013\/09\/T2S-fonct.png 428w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2013\/09\/T2S-fonct-300x215.png 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><p id=\"caption-attachment-8619\" class=\"wp-caption-text\">Le moteur commence par apprendre, \u00e0 partir de ce que font les internautes, sur le site. A partir de cette base de connaissances, le moteur est capable de proposer les produits les mieux cibl\u00e9s, par rapport \u00e0 chaque internaute<\/p><\/div>\n<p>Est-on s\u00fbr que \u00e7a sera plus performant, de forcer \u00e0 proposer des produits d&rsquo;un genre diff\u00e9rent ? Pas s\u00fbr.<\/p>\n<p>D&rsquo;une mani\u00e8re g\u00e9n\u00e9rale, plus on laisse le moteur libre, et plus la performance est \u00e9lev\u00e9e (il y a \u00e9videmment des contres exemples).<\/p>\n<p>De notre exp\u00e9rience, les contraintes, qu&rsquo;on peut donc param\u00e9trer depuis le centre de contr\u00f4le (notre back office) permettent surtout d&rsquo;int\u00e9grer des r\u00e8gles li\u00e9s \u00e0 des contraintes de marque : image, d\u00e9cision marketing, &#8230;<\/p>\n<p>Apr\u00e8s, la bonne reco, c&rsquo;est un mix entre la recommandation performante, et la recommandation qui satisfait les \u00e9quipes e-commerces \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une solution de personnalisation, c&rsquo;est un moteur, qui propose \u00ab\u00a0le bon produit au bon moment\u00a0\u00bb. Facile \u00e0 dire, difficile \u00e0 faire, et &#8230; encore plus difficile \u00e0 valider \ud83d\ude09 Je pr\u00e9sentais Target2Sell \u00e0 un partenaire, et je lui montre ce que propose la solution, sur un de nos clients \u00ab\u00a0live\u00a0\u00bb. Le site en question vend [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,192,347,351],"class_list":["post-8615","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-e-merchandising","tag-moteur-de-recommandations-personnalisees","tag-target2sell"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La bonne reco... - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2013\/09\/12\/la-bonne-reco\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La bonne reco... - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Une solution de personnalisation, c&rsquo;est un moteur, qui propose \u00ab\u00a0le bon produit au bon moment\u00a0\u00bb. Facile \u00e0 dire, difficile \u00e0 faire, et &#8230; encore plus difficile \u00e0 valider \ud83d\ude09 Je pr\u00e9sentais Target2Sell \u00e0 un partenaire, et je lui montre ce que propose la solution, sur un de nos clients \u00ab\u00a0live\u00a0\u00bb. 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