{"id":86,"date":"2007-03-08T13:51:33","date_gmt":"2007-03-08T12:51:33","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/03\/08\/quelques-chiffres-sur-laffiliation\/"},"modified":"2009-05-23T10:04:10","modified_gmt":"2009-05-23T09:04:10","slug":"quelques-chiffres-sur-laffiliation","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/03\/08\/quelques-chiffres-sur-laffiliation\/","title":{"rendered":"Quelques chiffres sur l’affiliation"},"content":{"rendered":"

J’en ai d\u00e9j\u00e0 parl\u00e9 (ici avec l’\u00e9tude de cas Promovacances<\/a>, ou l\u00e0 avec l’\u00e9tude de cas SnapFish<\/a>), vous le savez, l’affiliation, je suis convaincu que c’est un canal de vente tr\u00e8s important<\/strong>, souvent mal exploit\u00e9.
\nLes boites peuvent faire jusqu’\u00e0 30 voir 40% de leur chiffre d’affaires via l’affiliation<\/strong> !<\/p>\n

L’affiliation a \u00e9t\u00e9 invent\u00e9e par Amazon<\/a> d\u00e8s 1995, et quand on voit ce qu’il font sur le sujet, on se rend compte de l’avance qu’ils ont : Amazon reste un mod\u00e8le<\/strong> !<\/p>\n

(pour ceux qui ne connaissent pas l’affiliation, j’ai \u00e9crit ce billet<\/a>, qui d\u00e9crit simplement (en tout cas j’esp\u00e8re) ce qu’est l’affiliation)<\/p>\n

Quelques chiffres donc :
\nL’affiliation en France, c’est environ 1000 programmes<\/strong> d’affiliation (on peut dire en simplifiant 1000 marchands qui proposent donc de vendre leurs produits via des sites tiers).<\/p>\n

Toujours en France, il y aurai 15.000 sites affili\u00e9s<\/strong>.<\/p>\n

Mais le chiffre qui me semble le plus int\u00e9ressant, c’est le chiffre d’affaires g\u00e9n\u00e9r\u00e9 par les principales plates-formes d’affiliation : on parle de 80 M\u20ac pour 2006<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

J’en ai d\u00e9j\u00e0 parl\u00e9 (ici avec l’\u00e9tude de cas Promovacances, ou l\u00e0 avec l’\u00e9tude de cas SnapFish), vous le savez, l’affiliation, je suis convaincu que c’est un canal de vente tr\u00e8s important, souvent mal exploit\u00e9. Les boites peuvent faire jusqu’\u00e0 30 voir 40% de leur chiffre d’affaires via l’affiliation ! L’affiliation a \u00e9t\u00e9 invent\u00e9e par […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373],"class_list":["post-86","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing"],"yoast_head":"\nQuelques chiffres sur l'affiliation - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/03\/08\/quelques-chiffres-sur-laffiliation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quelques chiffres sur l'affiliation - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"J’en ai d\u00e9j\u00e0 parl\u00e9 (ici avec l’\u00e9tude de cas Promovacances, ou l\u00e0 avec l’\u00e9tude de cas SnapFish), vous le savez, l’affiliation, je suis convaincu que c’est un canal de vente tr\u00e8s important, souvent mal exploit\u00e9. Les boites peuvent faire jusqu’\u00e0 30 voir 40% de leur chiffre d’affaires via l’affiliation ! 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