{"id":8506,"date":"2013-07-15T09:13:04","date_gmt":"2013-07-15T07:13:04","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=8506"},"modified":"2013-07-15T10:26:21","modified_gmt":"2013-07-15T08:26:21","slug":"rentabiliweb-eperflex-360","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2013\/07\/15\/rentabiliweb-eperflex-360\/","title":{"rendered":"Rentabiliweb – e’Perflex 360"},"content":{"rendered":"

Vous connaissez Rentabiliweb<\/a> ?<\/p>\n

Le nom est assez explicite : faire du web rentable<\/strong>. Et vu l’\u00e9volution des cours pour l’acquisition du trafic, c’est clairement une bonne id\u00e9e.<\/p>\n

J’ai \u00e9t\u00e9 invit\u00e9, il y a quelques jours, \u00e0 une pr\u00e9sentation d’e’perflex 360<\/a>.<\/p>\n

\"eperflex\"<\/p>\n

Il s’agit d’une solution d’email retargeting.<\/p>\n

Concr\u00e8tement, cela permet de relancer par email un visiteur de votre site.<\/p>\n

Pour que cela marche, il faut bien s\u00fbr que le visiteur soit \u00e9galement inscrit dans une base.<\/p>\n

Par rapport au reciblage plus classique, cela permet de g\u00e9rer le timing des relances (J+1, J+4, …).<\/p>\n

Le retargeting peut se faire sur une landing page, sur une page liste ou produit, cibl\u00e9 en fonction de l’internaute.<\/p>\n

Les premi\u00e8res campagnes montent la pertinence de l’approche : \u00e7a marche tr\u00e8s bien \ud83d\ude42<\/p>\n

Exemple : une campagne faite avec Lastminute a g\u00e9n\u00e9r\u00e9 30% de taux d’ouvertures et 180 ventes.<\/p>\n

Et pour booster encore plus la transfo, eperflex propose de combiner d’autres leviers emarketing, comme du cash-back.<\/p>\n

Tout cela est plut\u00f4t malin.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vous connaissez Rentabiliweb ? Le nom est assez explicite : faire du web rentable. Et vu l’\u00e9volution des cours pour l’acquisition du trafic, c’est clairement une bonne id\u00e9e. J’ai \u00e9t\u00e9 invit\u00e9, il y a quelques jours, \u00e0 une pr\u00e9sentation d’e’perflex 360. Il s’agit d’une solution d’email retargeting. Concr\u00e8tement, cela permet de relancer par email un […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,373],"class_list":["post-8506","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-e-marketing"],"yoast_head":"\nRentabiliweb - e'Perflex 360 - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2013\/07\/15\/rentabiliweb-eperflex-360\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rentabiliweb - e'Perflex 360 - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Vous connaissez Rentabiliweb ? Le nom est assez explicite : faire du web rentable. Et vu l’\u00e9volution des cours pour l’acquisition du trafic, c’est clairement une bonne id\u00e9e. J’ai \u00e9t\u00e9 invit\u00e9, il y a quelques jours, \u00e0 une pr\u00e9sentation d’e’perflex 360. Il s’agit d’une solution d’email retargeting. 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