Moteur de recommandations personnalis\u00e9es<\/li>\n<\/ul>\nPour r\u00e9pondre \u00e0 ces besoins, on trouve des outils plut\u00f4t focalis\u00e9s soit sur le moteur de recherche (Exemple : Antidot), d’autres outils focalis\u00e9s sur la navigation \u00e0 facettes (exemple : Endeca), et d’autres enfin sur le moteur de personnalisation.<\/p>\n
Je viens d’apprendre que l’un des acteurs leader sur la navigation \u00e0 facette vient d’ajuster sa strat\u00e9gie, et laisse\u00a0compl\u00e8tement\u00a0tomber la personnalisation.<\/p>\n
C’est intelligent, car cela permet d’\u00eatre excellent sur son coeur de m\u00e9tier, et de signer des partenariat intelligent avec d’autres acteurs.<\/p>\n
A suivre \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"
Certains vendeurs vous promettent des outils qui font tout… Il faut s’en m\u00e9fier. Le e-commerce se professionnalise, chaque discipline devient de plus en plus pointue. Un outil qui fait tout, c’est soit faux, soit il fait tout… moyennement, soit ce n’est simplement pas vrai. Exemple int\u00e9ressant sur le march\u00e9 \u00a0des outils qui aident \u00e0 am\u00e9liorer […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,373,192,109],"class_list":["post-8454","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-e-marketing","tag-e-merchandising","tag-strategie"],"yoast_head":"\n
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