{"id":8433,"date":"2013-04-25T20:17:03","date_gmt":"2013-04-25T18:17:03","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=8433"},"modified":"2013-04-25T20:17:03","modified_gmt":"2013-04-25T18:17:03","slug":"de-limportance-des-recommandations-personnalisees","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2013\/04\/25\/de-limportance-des-recommandations-personnalisees\/","title":{"rendered":"De l&rsquo;importance des recommandations personnalis\u00e9es"},"content":{"rendered":"<p>Pourquoi tous les internautes devraient voir le m\u00eame site ?<\/p>\n<p>L&rsquo;internaute nous dit beaucoup de choses en navigant sur le site.<\/p>\n<p>Ces infos permettent de personnaliser le site, pour chaque internaute.<\/p>\n<p>Amazon fait \u00e7a depuis des lustres&#8230; Quand on voit que sur leur site, 20 \u00e0 30% des pages sont remplies de telles espaces, on se dit que c&rsquo;est pas par hazard&#8230;<\/p>\n<p>Asos fait pas mal non plus.<\/p>\n<p>Exemple sur la page produit :<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-8434\" alt=\"asosproduit\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2013\/04\/asosproduit.png\" width=\"650\" height=\"349\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2013\/04\/asosproduit.png 650w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2013\/04\/asosproduit-300x161.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>J&rsquo;ai juste cadr\u00e9 sous le header.<\/p>\n<p>Bon, la page est compos\u00e9 de trois colonnes :<\/p>\n<p>La photo du produit a gauche,<\/p>\n<p>Le descriptif du produit, et les \u00e9l\u00e9ments d&rsquo;achat (taille \/ colori et bouton d&rsquo;ajout au panier).<\/p>\n<p>Et la troisi\u00e8me colonne me direz vous ?<\/p>\n<p>Et bien elle n&rsquo;est l\u00e0 que pour proposer des produits compl\u00e9mentaires !<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8435\" alt=\"Colonne de reco\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2013\/04\/Capture-d\u2019\u00e9cran-2013-04-25-\u00e0-20.12.42.png\" width=\"229\" height=\"775\" \/><\/p>\n<p>L&rsquo;objectif est clairement de proposer le plus de choix possible, avec des widgets qui permettent de faire d\u00e9filer les produits recommand\u00e9s.<\/p>\n<p>Quand on a une id\u00e9e du volume g\u00e9n\u00e9r\u00e9 par Asos, et de la performance de ce site, le doute n&rsquo;est plus permis !<\/p>\n<p>Evidemment, les produits propos\u00e9s sont personnalis\u00e9s pour chaque utilisateur&#8230;<\/p>\n<p>Et vous, vous adaptez votre site \u00e0 chaque internaute, en personnalisant au maximum votre site e-commerce &#8230; ou pas ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pourquoi tous les internautes devraient voir le m\u00eame site ? L&rsquo;internaute nous dit beaucoup de choses en navigant sur le site. Ces infos permettent de personnaliser le site, pour chaque internaute. Amazon fait \u00e7a depuis des lustres&#8230; Quand on voit que sur leur site, 20 \u00e0 30% des pages sont remplies de telles espaces, on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,373,347],"class_list":["post-8433","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-e-marketing","tag-moteur-de-recommandations-personnalisees"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De l&#039;importance des recommandations personnalis\u00e9es - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2013\/04\/25\/de-limportance-des-recommandations-personnalisees\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De l&#039;importance des recommandations personnalis\u00e9es - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Pourquoi tous les internautes devraient voir le m\u00eame site ? 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