Colorz<\/a> me racontait qu’une entreprise am\u00e9ricaine, BestBuy de m\u00e9moire, \u00e0 fait bien diff\u00e9remment.<\/p>\nL’id\u00e9e, c’est de mettre en place les \u00e9l\u00e9ments pour que chacun dans l’entreprise devienne un porte parole de la marque, l’enseigne.<\/p>\n
En l’occurence, pour BestBuy, tous les commerciaux en magasin peuvent, doivent interragir avec les clients sur Twitter, Facebook et autres Pinterest.<\/p>\n
Il y aurait m\u00eame un petit concours, pour cr\u00e9er une \u00ab\u00a0saine \u00e9mulation\u00a0\u00bb : qui fera la meilleure r\u00e9ponse \u00e0 une demande d’un client ?<\/p>\n
Les employ\u00e9s des magasins deviennent donc des embassadeurs de la marque. Ils doivent faire \u00e7a bien s\u00fbr dans les moments de calmes.<\/p>\n
Le truc g\u00e9nial, c’est que \u00e7a donne une tr\u00e8s grande diversit\u00e9 de r\u00e9ponses, et on peut imaginer que \u00e7a permet d’avoir des r\u00e9ponses bien plus pertinantes et bien plus rapides qu’avec un syst\u00e8me centralis\u00e9.<\/p>\n
Bon, bien s\u00fbr, \u00e7a doit \u00eatre encadr\u00e9, g\u00e9r\u00e9.<\/p>\n
Pas question de laisser tout le monde parler sans un minimum de formation, et de r\u00e8gles \u00e0 respecter (pas d’injures, …).<\/p>\n
Mais sinon, \u00e7a me semble bien plus pertinent qu’une organisation centralis\u00e9e.<\/p>\n
Bon, sur ce, je pars en vacances demain matin.<\/p>\n
Une semaine de ski, \u00e7a va faire du bien \ud83d\ude09<\/p>\n
A tr\u00e8s bient\u00f4t !<\/p>\n","protected":false},"excerpt":{"rendered":"
Comment bien utiliser les r\u00e9seaux sociaux ? Les managers sont emb\u00eat\u00e9s avec \u00ab\u00a0\u00e7a\u00a0\u00bb : un truc que les managers ne comprennent pas, mais dont leurs parlent leurs enfants… La solution facile, c’est de demander \u00e0 l’\u00e9quipe marketing de s’en occuper… Et que fait le marketing ? Il s’adresse \u00e0 son agence de communication, qui va […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[383],"class_list":["post-8358","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-reseaux-sociaux"],"yoast_head":"\n
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