{"id":8320,"date":"2013-01-28T08:52:27","date_gmt":"2013-01-28T06:52:27","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=8320"},"modified":"2013-01-27T09:04:37","modified_gmt":"2013-01-27T07:04:37","slug":"les-degres-de-la-personnalisation","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2013\/01\/28\/les-degres-de-la-personnalisation\/","title":{"rendered":"Les degr\u00e9s de la personnalisation"},"content":{"rendered":"

Souvent quand je parle de personnalisation, on me dit : \u00ab\u00a0Mais c’est d\u00e9j\u00e0 pr\u00e9sent dans les plate formes e-commerce\u00a0\u00bb<\/p>\n

Alors je demande : mais c’est quoi la personnalisation ?<\/p>\n

Et je me rends compte que les choses ne sont pas si claires que \u00e7a.<\/p>\n

J’ai donc imagin\u00e9 une r\u00e8gle : vous allez voir, c’est simple \ud83d\ude42<\/p>\n

Degr\u00e9 0<\/strong> : rien n’est fait pour am\u00e9liorer les ventes en proposant le bon produit au visiteur.<\/p>\n

Degr\u00e9 1<\/strong> : des liens manuels permettent de proposer d’autres alternatives par rapport aux produits vues.<\/p>\n

Degr\u00e9 2<\/strong> : les liens sont en parti calcul\u00e9 automatiquement, par exemple pour retirer les produits qui ne sont plus en stock ou proposer les meilleures ventes.<\/p>\n

Degr\u00e9 3<\/strong> : les suggestions sont faites \u00e0 partir des actions de l’internaute, en temps r\u00e9el<\/p>\n

Jusqu’au degr\u00e9 2, rien n’est fait sp\u00e9cifiquement par rapport au visiteur !<\/p>\n

au degr\u00e9 1, c’est l’enfer pour mettre \u00e0 jour les liens… Et cela doit \u00eatre mis \u00e0 jour en permanence.<\/p>\n

Au degr\u00e9 2, tout d\u00e9pend des algos, mais en g\u00e9n\u00e9ral c’est pas \u00ab\u00a0m\u00e9ga top\u00a0\u00bb car pour bien associer les produits entre eux, il est important de se baser sur… ce que font les internautes sur le site.<\/p>\n

Vous l’avez compris, la personnalisation, c’est uniquement \u00e0 partir du degr\u00e9 3 !<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Souvent quand je parle de personnalisation, on me dit : \u00ab\u00a0Mais c’est d\u00e9j\u00e0 pr\u00e9sent dans les plate formes e-commerce\u00a0\u00bb Alors je demande : mais c’est quoi la personnalisation ? Et je me rends compte que les choses ne sont pas si claires que \u00e7a. J’ai donc imagin\u00e9 une r\u00e8gle : vous allez voir, c’est simple […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[306],"class_list":["post-8320","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-moteur-de-personnalisation"],"yoast_head":"\nLes degr\u00e9s de la personnalisation - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2013\/01\/28\/les-degres-de-la-personnalisation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les degr\u00e9s de la personnalisation - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Souvent quand je parle de personnalisation, on me dit : \u00ab\u00a0Mais c’est d\u00e9j\u00e0 pr\u00e9sent dans les plate formes e-commerce\u00a0\u00bb Alors je demande : mais c’est quoi la personnalisation ? 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