{"id":8243,"date":"2012-12-10T09:00:08","date_gmt":"2012-12-10T07:00:08","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=8243"},"modified":"2012-12-09T19:56:48","modified_gmt":"2012-12-09T17:56:48","slug":"la-fin-des-pur-players-cest-pas-pour-tout-de-suite","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2012\/12\/10\/la-fin-des-pur-players-cest-pas-pour-tout-de-suite\/","title":{"rendered":"La fin des pur players ? c&rsquo;est pas pour tout de suite !"},"content":{"rendered":"<p>On entend r\u00e9guli\u00e8rement que c&rsquo;est la fin du e-commerce, que tout \u00e7a c&rsquo;est du commerce, &#8230;<\/p>\n<p>Je l&rsquo;ai d\u00e9j\u00e0 dit plusieurs fois, je ne partage pas cette vision qui me semble bien th\u00e9orique.<\/p>\n<p>Je pense que les pur-players peuvent encore se d\u00e9velopper, et se diff\u00e9rentier, avec les bons produits, la bonne offre, le bon service.<\/p>\n<p>Alors bien s\u00fbr les choses ne sont pas faciles, et les 110 000 sites en France ne laissent pas beaucoup d&rsquo;espaces vides&#8230; Mais il reste des choses \u00e0 faire, et pas qu&rsquo;un peu !<\/p>\n<p>Autre point : on dit que la rentabilit\u00e9 est difficile \u00e0 atteindre.<\/p>\n<p>Plusieurs choses par rapport \u00e0 \u00e7a :<\/p>\n<ul>\n<li>C&rsquo;est vrai, et surtout bien s\u00fbr au lancement d&rsquo;un site. Mais dites moi, quelle activit\u00e9 est rentable d\u00e8s l&rsquo;ouverture ? Sur le e-commerce comme pour pleins d&rsquo;autres activit\u00e9s, on d\u00e9marre par de l&rsquo;investissement, et si on s&rsquo;y prend bien, on atteint l&rsquo;\u00e9quilibre apr\u00e8s quelques ann\u00e9es. En fait, on peut jouer sur une certaine \u00e9lasticit\u00e9, et viser une rentabilit\u00e9 plus ou moins court terme, fonction de ce qu&rsquo;on est pr\u00eat \u00e0 investir. Pour faire simple, plus on investi et plus on a besoin de temps pour atteindre l&rsquo;\u00e9quilibre. Mais pour faire simple, on peut rentabiliser une boutique entre 3 et 5 ans (c&rsquo;est bien s\u00fbr une g\u00e9n\u00e9ralit\u00e9 qui peut \u00eatre\u00a0challeng\u00e9e dans diff\u00e9rents cas particuliers).<\/li>\n<li>Certaines tr\u00e8s grosses entreprises ont des marges tr\u00e8s tr\u00e8s r\u00e9duites, mais un mod\u00e8le financier adapt\u00e9. Exemple : la grande distribution, qui ne fait pratiquement pas de marge mais s&rsquo;en sort avec un d\u00e9calage entre le paiement des marchandises (\u00e0 3 mois) et l&rsquo;encaissement des clients (\u00e0 la caisse). On peut donc construire de belles boites avec des marges r\u00e9duites.<\/li>\n<li>La vie est injuste sur ce sujet l\u00e0, et les marges ne sont pas du tout les m\u00eames suivant les produits et les services. La vie est tr\u00e8s dur sur le march\u00e9 de l&rsquo;\u00e9lectronique grand public. Ce n&rsquo;est pas forc\u00e9ment le cas dans d&rsquo;autres domaines ou il reste de quoi faire \ud83d\ude09<\/li>\n<\/ul>\n<p>Alors la fin des pur players ? Pas \u00e0 court ni moyen terme en tout cas !<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On entend r\u00e9guli\u00e8rement que c&rsquo;est la fin du e-commerce, que tout \u00e7a c&rsquo;est du commerce, &#8230; Je l&rsquo;ai d\u00e9j\u00e0 dit plusieurs fois, je ne partage pas cette vision qui me semble bien th\u00e9orique. Je pense que les pur-players peuvent encore se d\u00e9velopper, et se diff\u00e9rentier, avec les bons produits, la bonne offre, le bon service. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,178,109],"class_list":["post-8243","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-multi-canal","tag-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La fin des pur players ? c&#039;est pas pour tout de suite ! - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2012\/12\/10\/la-fin-des-pur-players-cest-pas-pour-tout-de-suite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La fin des pur players ? c&#039;est pas pour tout de suite ! - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"On entend r\u00e9guli\u00e8rement que c&rsquo;est la fin du e-commerce, que tout \u00e7a c&rsquo;est du commerce, &#8230; Je l&rsquo;ai d\u00e9j\u00e0 dit plusieurs fois, je ne partage pas cette vision qui me semble bien th\u00e9orique. 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