{"id":819,"date":"2008-11-20T19:27:31","date_gmt":"2008-11-20T18:27:31","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=819"},"modified":"2008-11-20T19:27:31","modified_gmt":"2008-11-20T18:27:31","slug":"la-confiance-un-vrai-sujet","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/11\/20\/la-confiance-un-vrai-sujet\/","title":{"rendered":"La confiance, un vrai sujet"},"content":{"rendered":"<p>Maintenant qu&rsquo;on est entr\u00e9e dans une phase \u00ab\u00a0difficile\u00a0\u00bb (la crise \u00e9conomique quoi), la question de la confiance devient un vrai sujet.<\/p>\n<p>Ce sujet vient apr\u00e8s la <a title=\"Aller sur le billet ou je parle du petit d\u00e9jeuner de ce matin\" href=\"http:\/\/www.ziserman.com\/blog\/2008\/11\/17\/petit-dejeuner-avec-compario-3suisses-la-fevad-et-araok\/\" target=\"_blank\">conf\u00e9rence \/ petit d\u00e9jeuner de ce matin<\/a>. C&rsquo;est une personne qui a pos\u00e9 cette question, en parlant de La Camif.<\/p>\n<p>La question est la suivante :<\/p>\n<blockquote><p>Si j&rsquo;ach\u00e8te sur un site, qui fait faillite demain, j&rsquo;ai pay\u00e9, je suis pas livr\u00e9&#8230;<\/p><\/blockquote>\n<p>Je pense que c&rsquo;est une vrai bonne question, parce que :<\/p>\n<ul>\n<li>Comme je l&rsquo;ai bien souvent dit, beaucoup de sites ne font pratiquement pas de marge, sans parler de ceux qui perdent carr\u00e9ment de l&rsquo;argent.<\/li>\n<li>Il est donc raisonnable de se poser la question de la p\u00e9rennit\u00e9 de la boite&#8230; surtout dans le contexte actuel ;<\/li>\n<li>Cette question est l\u00e9gitime, pour les petites boites, mais \u00e9galement pour les plus gros&#8230; La camif n&rsquo;\u00e9tait pas a proprement parl\u00e9 un petit acteur&#8230;.<\/li>\n<\/ul>\n<p>Le client est donc en droit de se poser cette question.<\/p>\n<p>Que peut on lui apporter comme r\u00e9ponse ?<\/p>\n<p>Un \u00e9l\u00e9ment de r\u00e9ponse peut venir de solution type <a title=\"Aller sur la page d'accueil de Receive&amp;Pay\" href=\"http:\/\/www.receiveandpay.com\/\" target=\"_blank\">Receive&amp;Pay<\/a>. Cette solution de paiement propose de ne payer qu&rsquo;\u00e0 la livraison de l&rsquo;article.<\/p>\n<p>Une autre solution, moins &lsquo;extr\u00eame&rsquo;, est de n&rsquo;encaisser le paiement qu&rsquo;\u00e0 l&rsquo;exp\u00e9dition.<\/p>\n<p>Le revers de la m\u00e9daille, c&rsquo;est que ces solutions ont un co\u00fbt, et un impacte sur la tr\u00e9sorerie, et donc peuvent fragiliser les boites&#8230;<\/p>\n<p>Au del\u00e0 de ces solutions \u00ab\u00a0factuelle\u00a0\u00bb, on peut \u00e9galement travailler la communication pour rassurer. Je pense qu&rsquo;il faut le faire, mais je pense que l&rsquo;exercice a une port\u00e9e n\u00e9cessairement limit\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maintenant qu&rsquo;on est entr\u00e9e dans une phase \u00ab\u00a0difficile\u00a0\u00bb (la crise \u00e9conomique quoi), la question de la confiance devient un vrai sujet. Ce sujet vient apr\u00e8s la conf\u00e9rence \/ petit d\u00e9jeuner de ce matin. C&rsquo;est une personne qui a pos\u00e9 cette question, en parlant de La Camif. La question est la suivante : Si j&rsquo;ach\u00e8te sur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,373],"class_list":["post-819","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La confiance, un vrai sujet - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/11\/20\/la-confiance-un-vrai-sujet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La confiance, un vrai sujet - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Maintenant qu&rsquo;on est entr\u00e9e dans une phase \u00ab\u00a0difficile\u00a0\u00bb (la crise \u00e9conomique quoi), la question de la confiance devient un vrai sujet. Ce sujet vient apr\u00e8s la conf\u00e9rence \/ petit d\u00e9jeuner de ce matin. C&rsquo;est une personne qui a pos\u00e9 cette question, en parlant de La Camif. La question est la suivante : Si j&rsquo;ach\u00e8te sur [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2008\/11\/20\/la-confiance-un-vrai-sujet\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2008-11-20T18:27:31+00:00\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/11\\\/20\\\/la-confiance-un-vrai-sujet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/11\\\/20\\\/la-confiance-un-vrai-sujet\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"La confiance, un vrai sujet\",\"datePublished\":\"2008-11-20T18:27:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/11\\\/20\\\/la-confiance-un-vrai-sujet\\\/\"},\"wordCount\":290,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"keywords\":[\"e-commerce\",\"e-marketing\"],\"articleSection\":[\"e-commerce\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/11\\\/20\\\/la-confiance-un-vrai-sujet\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/11\\\/20\\\/la-confiance-un-vrai-sujet\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/11\\\/20\\\/la-confiance-un-vrai-sujet\\\/\",\"name\":\"La confiance, un vrai sujet - Ziserman.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\"},\"datePublished\":\"2008-11-20T18:27:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/11\\\/20\\\/la-confiance-un-vrai-sujet\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/11\\\/20\\\/la-confiance-un-vrai-sujet\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/11\\\/20\\\/la-confiance-un-vrai-sujet\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La confiance, un vrai sujet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\",\"name\":\"BLOG E-COMMERCE\",\"description\":\"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\",\"name\":\"Fran\u00e7ois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\"},\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La confiance, un vrai sujet - Ziserman.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ziserman.com\/blog\/2008\/11\/20\/la-confiance-un-vrai-sujet\/","og_locale":"fr_FR","og_type":"article","og_title":"La confiance, un vrai sujet - Ziserman.com","og_description":"Maintenant qu&rsquo;on est entr\u00e9e dans une phase \u00ab\u00a0difficile\u00a0\u00bb (la crise \u00e9conomique quoi), la question de la confiance devient un vrai sujet. Ce sujet vient apr\u00e8s la conf\u00e9rence \/ petit d\u00e9jeuner de ce matin. C&rsquo;est une personne qui a pos\u00e9 cette question, en parlant de La Camif. La question est la suivante : Si j&rsquo;ach\u00e8te sur [&hellip;]","og_url":"https:\/\/www.ziserman.com\/blog\/2008\/11\/20\/la-confiance-un-vrai-sujet\/","og_site_name":"Ziserman.com","article_published_time":"2008-11-20T18:27:31+00:00","author":"Fran\u00e7ois","twitter_card":"summary_large_image","twitter_creator":"@ziserman","twitter_site":"@ziserman","twitter_misc":{"\u00c9crit par":"Fran\u00e7ois","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ziserman.com\/blog\/2008\/11\/20\/la-confiance-un-vrai-sujet\/#article","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/2008\/11\/20\/la-confiance-un-vrai-sujet\/"},"author":{"name":"Fran\u00e7ois","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"headline":"La confiance, un vrai sujet","datePublished":"2008-11-20T18:27:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2008\/11\/20\/la-confiance-un-vrai-sujet\/"},"wordCount":290,"commentCount":6,"publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"keywords":["e-commerce","e-marketing"],"articleSection":["e-commerce"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ziserman.com\/blog\/2008\/11\/20\/la-confiance-un-vrai-sujet\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ziserman.com\/blog\/2008\/11\/20\/la-confiance-un-vrai-sujet\/","url":"https:\/\/www.ziserman.com\/blog\/2008\/11\/20\/la-confiance-un-vrai-sujet\/","name":"La confiance, un vrai sujet - Ziserman.com","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/#website"},"datePublished":"2008-11-20T18:27:31+00:00","breadcrumb":{"@id":"https:\/\/www.ziserman.com\/blog\/2008\/11\/20\/la-confiance-un-vrai-sujet\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ziserman.com\/blog\/2008\/11\/20\/la-confiance-un-vrai-sujet\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ziserman.com\/blog\/2008\/11\/20\/la-confiance-un-vrai-sujet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ziserman.com\/blog\/"},{"@type":"ListItem","position":2,"name":"La confiance, un vrai sujet"}]},{"@type":"WebSite","@id":"https:\/\/www.ziserman.com\/blog\/#website","url":"https:\/\/www.ziserman.com\/blog\/","name":"BLOG E-COMMERCE","description":"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie","publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ziserman.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72","name":"Fran\u00e7ois","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","caption":"Fran\u00e7ois"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g"},"url":"https:\/\/www.ziserman.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/comments?post=819"}],"version-history":[{"count":0,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/819\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/media?parent=819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/categories?post=819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/tags?post=819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}