{"id":8189,"date":"2012-11-27T01:14:08","date_gmt":"2012-11-26T23:14:08","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=8189"},"modified":"2012-11-27T01:14:08","modified_gmt":"2012-11-26T23:14:08","slug":"separer-le-catalogue-physique-du-catalogue-merchandising","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2012\/11\/27\/separer-le-catalogue-physique-du-catalogue-merchandising\/","title":{"rendered":"S\u00e9parer le catalogue physique du catalogue merchandising"},"content":{"rendered":"<p>Comment classer les produits des boutiques ?<\/p>\n<p>Intuitivement, on classe facilement les produits avec une arborescence \u00a0:<\/p>\n<p>Exemple, pour le rayon des appareils photos num\u00e9riques :<\/p>\n<ul>\n<li>Appareils photos\u00a0num\u00e9riques\u00a0&gt;\n<ul>\n<li>Bridge<\/li>\n<li>Reflex\n<ul>\n<li>Amateur<\/li>\n<li>Semi pro<\/li>\n<li>Pro<\/li>\n<\/ul>\n<\/li>\n<li>Tout terrain<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>La premi\u00e8re id\u00e9e qui vient \u00e0 l&rsquo;esprit est de cr\u00e9er une telle hi\u00e9rarchie dans le moteur e-commerce, et de faire un mapping direct entre cette hi\u00e9rarchie et les menus de navigation pr\u00e9sent\u00e9 \u00e0 l&rsquo;utilisateur.<\/p>\n<p>En fait, en faisant \u00e7a, on m\u00e9lange deux choses :<\/p>\n<ul>\n<li>Comment on organise notre catalogue, comment les donn\u00e9es sont structur\u00e9es<\/li>\n<li>Comment on pr\u00e9sente les choses \u00e0 l&rsquo;internaute<\/li>\n<\/ul>\n<p>La structuration physique est quelque chose de plut\u00f4t stable.<\/p>\n<p>La fa\u00e7on de pr\u00e9senter les choses est bien plus vivante : on va, au fil du temps, avoir de nouvelles id\u00e9es pour cr\u00e9er de nouvelles entrer, pr\u00e9senter les choses diff\u00e9remment.<\/p>\n<p><strong>Bref, m\u00e9langer les deux choses n&rsquo;est pas une bonne id\u00e9e<\/strong>.<\/p>\n<p>Cette s\u00e9paration permettra de bien simplifier la vie pour pleins de choses : lien avec les moteurs de shopping par exemple.<\/p>\n<p>Pourtant, les solutions e-commerce \u00ab\u00a0classiques\u00a0\u00bb ne font pas nativement cette distinction.<\/p>\n<p>Mais en g\u00e9n\u00e9ral, si on a les id\u00e9es \u00e0 peu pr\u00e8s claires, on peut cr\u00e9er les diff\u00e9rentes arborescences.<\/p>\n<p>Il faut juste y penser au d\u00e9but et ne pas m\u00e9langer les choses !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment classer les produits des boutiques ? Intuitivement, on classe facilement les produits avec une arborescence \u00a0: Exemple, pour le rayon des appareils photos num\u00e9riques : Appareils photos\u00a0num\u00e9riques\u00a0&gt; Bridge Reflex Amateur Semi pro Pro Tout terrain &#8230; La premi\u00e8re id\u00e9e qui vient \u00e0 l&rsquo;esprit est de cr\u00e9er une telle hi\u00e9rarchie dans le moteur e-commerce, et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,373],"class_list":["post-8189","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S\u00e9parer le catalogue physique du catalogue merchandising - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2012\/11\/27\/separer-le-catalogue-physique-du-catalogue-merchandising\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00e9parer le catalogue physique du catalogue merchandising - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Comment classer les produits des boutiques ? 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