{"id":8165,"date":"2012-11-15T10:11:11","date_gmt":"2012-11-15T08:11:11","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=8165"},"modified":"2012-11-15T10:11:11","modified_gmt":"2012-11-15T08:11:11","slug":"separer-la-presentation-produit-du-site-e-commerce","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2012\/11\/15\/separer-la-presentation-produit-du-site-e-commerce\/","title":{"rendered":"S\u00e9parer la pr\u00e9sentation produit du site e-commerce ?"},"content":{"rendered":"<p>Quand on est l&rsquo;entreprise Machin, on <del>se sert<\/del>\u00a0peut se servir du web pour plusieurs choses :<\/p>\n<ul>\n<li>Communiquer sur sa marque ;<\/li>\n<li>Communiquer sur les produits ;<\/li>\n<li>Communiquer avec ses investisseurs, actuels ou potentiels ;<\/li>\n<li>Vendre en ligne.<\/li>\n<\/ul>\n<p>La question pos\u00e9e ici, est la suivante :<\/p>\n<blockquote><p>\u00ab\u00a0Vaut il mieux tout faire sur un seul site ou s\u00e9parer en plusieurs\u00a0\u00bb ?<\/p><\/blockquote>\n<p>On peut prendre plusieurs exemples :<\/p>\n<p>Apple, a un espace de pr\u00e9sentation des produits<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/11\/Capture-d\u2019\u00e9cran-2012-11-15-\u00e0-08.53.36.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-8166\" title=\"Espace de pr\u00e9sentation des produits chez apple\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/11\/Capture-d\u2019\u00e9cran-2012-11-15-\u00e0-08.53.36.png\" alt=\"\" width=\"650\" height=\"529\" \/><\/a><\/p>\n<p>Et un espace marchand :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/11\/Capture-d\u2019\u00e9cran-2012-11-15-\u00e0-08.55.01.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-8167\" title=\"Espace marchand d'apple\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/11\/Capture-d\u2019\u00e9cran-2012-11-15-\u00e0-08.55.01.png\" alt=\"\" width=\"650\" height=\"458\" \/><\/a><\/p>\n<p>Bien s\u00fbr, les deux espaces sont reli\u00e9s, dans les deux sens :<\/p>\n<p>Sur la pr\u00e9sentation des produits, on a un lien \u00ab\u00a0Acheter\u00a0\u00bb qui renvoie vers le site marchand et r\u00e9ciproquement, on peut naviguer du site marchand vers les pages de pr\u00e9sentation d\u00e9taill\u00e9es du produit.<\/p>\n<p>Est-ce la meilleure fa\u00e7on de faire ? Est-ce la seule ?<\/p>\n<p>Non bien s\u00fbr que non ! Cela d\u00e9pend de pleins de facteurs : qui on est, ce qu&rsquo;on veut faire, comment on est organis\u00e9, les moyens qu&rsquo;on a, &#8230;<\/p>\n<p>J&rsquo;ai par exemple eu la chance de travailler pour Salomon, qui a fait un choix diff\u00e9rent, avec un seul site, qui est en m\u00eame temps le site qui pr\u00e9sente les produits et qui les vends :<\/p>\n<p><a href=\"http:\/\/www.salomon.com\/fr\/product\/speedcross-3-cs.html?intcmp=measmall_ihq_SPEEDCROSS3CS_FW12\"><img decoding=\"async\" class=\"alignnone size-full wp-image-8168\" title=\"Fiche produit Salomon : pr\u00e9senter et vendre en une seule page\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/11\/Capture-d\u2019\u00e9cran-2012-11-15-\u00e0-08.59.59-e1352966474314.png\" alt=\"\" width=\"648\" height=\"544\" \/><\/a><\/p>\n<p>Ce sujet avait valu \u00e0 l&rsquo;\u00e9poque de belles discussions. Finalement, le choix fait par Salomon a bien fonctionn\u00e9.<\/p>\n<p>Je discutais de ce sujet avec un ami, qui m&rsquo;a parl\u00e9 d&rsquo;une boite qui a s\u00e9par\u00e9 les choses, mais le r\u00e9sultat c&rsquo;est av\u00e9r\u00e9 catastrophique, les ventes ont chut\u00e9es, parce que les clients se baladent sur l&rsquo;espace de pr\u00e9sentation de la marque et ne vont plus sur l&rsquo;espace marchand&#8230;<\/p>\n<p>Comme quoi, cette question n&rsquo;est pas simple !<\/p>\n<p>Et vous : un seul site ou plusieurs ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quand on est l&rsquo;entreprise Machin, on se sert\u00a0peut se servir du web pour plusieurs choses : Communiquer sur sa marque ; Communiquer sur les produits ; Communiquer avec ses investisseurs, actuels ou potentiels ; Vendre en ligne. La question pos\u00e9e ici, est la suivante : \u00ab\u00a0Vaut il mieux tout faire sur un seul site ou [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371],"class_list":["post-8165","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S\u00e9parer la pr\u00e9sentation produit du site e-commerce ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2012\/11\/15\/separer-la-presentation-produit-du-site-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00e9parer la pr\u00e9sentation produit du site e-commerce ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Quand on est l&rsquo;entreprise Machin, on se sert\u00a0peut se servir du web pour plusieurs choses : Communiquer sur sa marque ; Communiquer sur les produits ; Communiquer avec ses investisseurs, actuels ou potentiels ; Vendre en ligne. 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