{"id":8154,"date":"2012-11-12T09:00:36","date_gmt":"2012-11-12T07:00:36","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=8154"},"modified":"2012-11-11T12:50:09","modified_gmt":"2012-11-11T10:50:09","slug":"et-si-le-cpa-etait-une-fausse-bonne-idee","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2012\/11\/12\/et-si-le-cpa-etait-une-fausse-bonne-idee\/","title":{"rendered":"Et si le CPA \u00e9tait une fausse bonne id\u00e9e ?"},"content":{"rendered":"<p>Le CPA, c&rsquo;est <strong>payer une prestation en fonction du r\u00e9sultat, \u00e0 la performance<\/strong>.<\/p>\n<p>D&rsquo;un point de vue g\u00e9n\u00e9ral, \u00e7a peut \u00eatre au formulaire rempli ou n&rsquo;importe quelle autre action.<\/p>\n<p>Dans le e-commerce, le CPA le plus fr\u00e9quent, c&rsquo;est \u00e0 la vente.<\/p>\n<p>Donc, en tant que marchand, vous r\u00e9mun\u00e9rez un prestataire en fonction du chiffre d&rsquo;affaires.<\/p>\n<p>Plus j&rsquo;avance et plus je me pose des questions sur ce mod\u00e8le.<\/p>\n<p>Avec l&rsquo;exp\u00e9rience accumul\u00e9e toutes ces ann\u00e9es, je me dis aujourd&rsquo;hui que c&rsquo;est sans doute une fausse bonne id\u00e9e.<\/p>\n<p>Pour un marchand, quand on lui propose un tel mod\u00e8le, la premi\u00e8re impression peut \u00eatre positive : \u00ab\u00a0le prestataire partage le risque, et je ne le paye que si \u00e7a marche\u00a0\u00bb.<\/p>\n<p>Mais cette impression positive ne dure qu&rsquo;un moment. Rapidement, c&rsquo;est per\u00e7u n\u00e9gativement \u00ab\u00a0c&rsquo;est quoi ce prestataire qui me pompe mon chiffre d&rsquo;affaires\u00a0\u00bb<\/p>\n<p>En tant que marchand, je bosse pour am\u00e9liorer mes ventes, via tout un tas d&rsquo;actions, et le CPA en b\u00e9n\u00e9ficie&#8230; C&rsquo;est rapidement per\u00e7u comme un abus.<\/p>\n<p>Et vous, qu&rsquo;en pensez vous ?<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le CPA, c&rsquo;est payer une prestation en fonction du r\u00e9sultat, \u00e0 la performance. D&rsquo;un point de vue g\u00e9n\u00e9ral, \u00e7a peut \u00eatre au formulaire rempli ou n&rsquo;importe quelle autre action. Dans le e-commerce, le CPA le plus fr\u00e9quent, c&rsquo;est \u00e0 la vente. Donc, en tant que marchand, vous r\u00e9mun\u00e9rez un prestataire en fonction du chiffre d&rsquo;affaires. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,55,109],"class_list":["post-8154","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-pricing","tag-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Et si le CPA \u00e9tait une fausse bonne id\u00e9e ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2012\/11\/12\/et-si-le-cpa-etait-une-fausse-bonne-idee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Et si le CPA \u00e9tait une fausse bonne id\u00e9e ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Le CPA, c&rsquo;est payer une prestation en fonction du r\u00e9sultat, \u00e0 la performance. 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