{"id":8075,"date":"2012-10-22T09:00:06","date_gmt":"2012-10-22T07:00:06","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=8075"},"modified":"2012-10-21T17:47:16","modified_gmt":"2012-10-21T15:47:16","slug":"knock-le-modele-freemium","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2012\/10\/22\/knock-le-modele-freemium\/","title":{"rendered":"Knock, le mod\u00e8le Freemium"},"content":{"rendered":"<p>L\u00e9onard voulait regarder Knock.<\/p>\n<p>Vous savez, le film avec Louis Jouvet qui dit \u00ab\u00a0\u00e7a vous chatouille ou \u00e7a vous gratouille\u00a0\u00bb<\/p>\n<p>Ce m\u00e9decin est donc tr\u00e8s int\u00e9ress\u00e9 par l&rsquo;argent. Il a une m\u00e9thode pour gagner plus : tout le monde est un malade, et peut donc rapporter, \u00e0 la hauteur de ses moyens (il note les\u00a0possessions\u00a0de chacun).<\/p>\n<p>Le m\u00e9decin pr\u00e9c\u00e9dent n&rsquo;avait pas vraiment\u00a0fid\u00e9lis\u00e9\u00a0les gens \u00e0 venir se faire soigner.<\/p>\n<p>Knock, pour lancer son affaire, propose une journ\u00e9e ou les consultations sont gratuites. C&rsquo;est le lundi, lundi qui est justement le jour ou \u00ab\u00a0\u00e7a fera le plus gros buzz\u00a0\u00bb : jour du march\u00e9 !<\/p>\n<p>Bien s\u00fbr, la premi\u00e8re s\u00e9ance, c&rsquo;est le moment pour d\u00e9couvrir les pires maladies. Ce premier investissement est donc bien vite rentabilis\u00e9.<\/p>\n<p>Knock a donc bien mise en place un marketing avec une offre freemium !<\/p>\n<p><iframe src=\"http:\/\/www.youtube.com\/embed\/gMqEkyNnjbE\" frameborder=\"0\" width=\"640\" height=\"480\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u00e9onard voulait regarder Knock. Vous savez, le film avec Louis Jouvet qui dit \u00ab\u00a0\u00e7a vous chatouille ou \u00e7a vous gratouille\u00a0\u00bb Ce m\u00e9decin est donc tr\u00e8s int\u00e9ress\u00e9 par l&rsquo;argent. Il a une m\u00e9thode pour gagner plus : tout le monde est un malade, et peut donc rapporter, \u00e0 la hauteur de ses moyens (il note les\u00a0possessions\u00a0de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[89,55,109],"class_list":["post-8075","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-marketing","tag-pricing","tag-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Knock, le mod\u00e8le Freemium - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2012\/10\/22\/knock-le-modele-freemium\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Knock, le mod\u00e8le Freemium - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"L\u00e9onard voulait regarder Knock. Vous savez, le film avec Louis Jouvet qui dit \u00ab\u00a0\u00e7a vous chatouille ou \u00e7a vous gratouille\u00a0\u00bb Ce m\u00e9decin est donc tr\u00e8s int\u00e9ress\u00e9 par l&rsquo;argent. 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