{"id":807,"date":"2008-11-16T21:09:11","date_gmt":"2008-11-16T20:09:11","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=807"},"modified":"2008-11-16T21:12:47","modified_gmt":"2008-11-16T20:12:47","slug":"altics-vous-invite-pour-tout-savoir-sur-leyes-tracking","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/11\/16\/altics-vous-invite-pour-tout-savoir-sur-leyes-tracking\/","title":{"rendered":"Altics vous invite pour tout savoir sur l&rsquo;eyes tracking"},"content":{"rendered":"<p><a title=\"Aller sur la page d'accueil d'Altics\" href=\"http:\/\/www.altics.fr\/\" target=\"_blank\">Altics<\/a> est une soci\u00e9t\u00e9 de conseil sur Internet.<\/p>\n<p>Concurrent d&rsquo;<a title=\"Aller sur la page d'accueil d'Araok!\" href=\"http:\/\/www.araok.fr\">Araok<\/a> alors ?<\/p>\n<p>Coop\u00e9titeur plut\u00f4t ;).<\/p>\n<p>D&rsquo;abord, avec <a title=\"Aller sur la page d'accueil du blog d'Olivier\" href=\"http:\/\/www.oliviermarx.net\/\" target=\"_blank\">Olivier<\/a>, on a <strong>de vrais relations de confiances<\/strong>, et <strong>des valeurs communes<\/strong>.<\/p>\n<p>Ensuite, le positionnement de nos entreprises est diff\u00e9rent :<\/p>\n<p>Altics est sp\u00e9cialis\u00e9 dans l&rsquo;analyse de la performance des sites, en utilisant plusieurs techniques :<\/p>\n<ul>\n<li>Eyes Tracking<\/li>\n<li>Focus Group<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<p>Olivier et ses \u00e9quipes ont d\u00e9velopp\u00e9s des m\u00e9thodes d&rsquo;analyses, permettant d&rsquo;am\u00e9liorer les taux de transformation des sites.<\/p>\n<p>Ce savoir faire peut \u00eatre mis en oeuvre pour n&rsquo;importe quel type de site : Internet, Extranet, Intranet, et bien s\u00fbr site e-commerce.<\/p>\n<p>Araok est positionn\u00e9 diff\u00e9remment, avec une focalisation 100% e-commerce.<\/p>\n<p>Donc, Altics et Araok travaillent bien souvent main dans la main, avec chacun sa sp\u00e9cialit\u00e9.<\/p>\n<p>Mais revenons \u00e0 nos moutons.<\/p>\n<p>Altics propose des petits d\u00e9jeuners, pour pr\u00e9senter l&rsquo;eyes tracking.<\/p>\n<p>Le quoi ?<\/p>\n<p>L&rsquo;eyes tracking est une technique, qui vise \u00e0 analyser ce que regardent des Internautes quand on leur affiche une page Internet.<\/p>\n<p>Mais comment savoir ce qu&rsquo;ils regardent ?<\/p>\n<p>Il faut une machine, qui, gr\u00e2ce \u00e0 une cam\u00e9ra et \u00e0 un logiciel \u00ab\u00a0infernal\u00a0\u00bb sait et enregistre \u00e0 chaque instant ce que regarde vraiment l&rsquo;Internaute.<\/p>\n<p>C&rsquo;est tr\u00e8s utile, pour comprendre quel est l&rsquo;impact de la page sur l&rsquo;Internaute, et pour rendre la page tr\u00e8s clair, tr\u00e8s \u00ab\u00a0intuitive\u00a0\u00bb.<\/p>\n<p>Voici une petite vid\u00e9o qui parle d&rsquo;eyes tracking (avec un accent sympathique) :<\/p>\n<div><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"480\" height=\"381\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.dailymotion.com\/swf\/k377GyBYTgxRzG9GAK&amp;related=1&amp;canvas=medium\" \/><embed type=\"application\/x-shockwave-flash\" width=\"480\" height=\"381\" src=\"http:\/\/www.dailymotion.com\/swf\/k377GyBYTgxRzG9GAK&amp;related=1&amp;canvas=medium\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><br \/>\n<strong><a href=\"http:\/\/www.dailymotion.com\/video\/x1dhdy_referencementgoogleeyetracking_business\">Referencement-Google-Eye-Tracking<\/a><\/strong><br \/>\n<em>envoy\u00e9 par <a href=\"http:\/\/www.dailymotion.com\/jeanboucher\">jeanboucher<\/a><\/em><\/div>\n<p>Pour <a title=\"Aller sur le billet ou Olivier vous dira tout sur l'eyes tracking et les p'tits dejs qu'il organise\" href=\"http:\/\/www.oliviermarx.net\/entreprendre\/ptits-dej-eye-tracking-chez-altics-599.html\" target=\"_blank\">tout savoir sur les petits d\u00e9jeuners Eyes Tracking d&rsquo;Olivier, c&rsquo;est par l\u00e0<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Altics est une soci\u00e9t\u00e9 de conseil sur Internet. Concurrent d&rsquo;Araok alors ? Coop\u00e9titeur plut\u00f4t ;). D&rsquo;abord, avec Olivier, on a de vrais relations de confiances, et des valeurs communes. Ensuite, le positionnement de nos entreprises est diff\u00e9rent : Altics est sp\u00e9cialis\u00e9 dans l&rsquo;analyse de la performance des sites, en utilisant plusieurs techniques : Eyes Tracking [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,118,371,373],"class_list":["post-807","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-conseil-en-e-commerce","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Altics vous invite pour tout savoir sur l&#039;eyes tracking - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/11\/16\/altics-vous-invite-pour-tout-savoir-sur-leyes-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Altics vous invite pour tout savoir sur l&#039;eyes tracking - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Altics est une soci\u00e9t\u00e9 de conseil sur Internet. 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