{"id":8068,"date":"2012-10-20T09:14:21","date_gmt":"2012-10-20T07:14:21","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=8068"},"modified":"2012-10-20T17:49:53","modified_gmt":"2012-10-20T15:49:53","slug":"et-si-facebook-etait-devenu-une-machine-infernale","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2012\/10\/20\/et-si-facebook-etait-devenu-une-machine-infernale\/","title":{"rendered":"Et si facebook \u00e9tait devenu une machine infernale ?"},"content":{"rendered":"<p>Facebook, \u00e7a a d\u00e9marr\u00e9 assez simplement : le syst\u00e8me permettait de g\u00e9rer des fiches de profil pour les internaute, avec quelques fonctions de base :<\/p>\n<ul>\n<li>Lien vers mes amis<\/li>\n<li>Ecrire sur mon mur ou sur le mur d&rsquo;un de mes amis<\/li>\n<li>Enrichir ma fiche (photo)<\/li>\n<\/ul>\n<p>Et puis, &#8230; c&rsquo;est devenu le grand bazars.<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/10\/complex.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-8069\" title=\"complex\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/10\/complex.png\" alt=\"\" width=\"275\" height=\"163\" \/><\/a><\/p>\n<p>Aujourd&rsquo;hui, Facebook est tellement complexe au fond que personne ne ma\u00eetrise vraiment comment \u00e7a marche.<\/p>\n<p>J&rsquo;en discute r\u00e9guli\u00e8rement avec des gens qui connaissent vraiment bien, et la r\u00e9ponse c&rsquo;est que pleins de choses sont g\u00e9r\u00e9es par des algos de Facebook, et qu&rsquo;en tant qu&rsquo;utilisateur, on peut juste essayer de comprendre, de deviner, en aveugle.<\/p>\n<p>De plus, les types d&rsquo;interactions avec le syst\u00e8me sont devenus tellement riches qu&rsquo;il est tr\u00e8s, mais vraiment tr\u00e8s compliqu\u00e9 de bien ma\u00eetriser ce qui se passe et de bien param\u00e9trer tout \u00e7a.<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/10\/reglages-vie-privee-fb.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-8070\" title=\"reglages vie privee fb\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/10\/reglages-vie-privee-fb.png\" alt=\"\" width=\"493\" height=\"356\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/10\/reglages-vie-privee-fb.png 493w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/10\/reglages-vie-privee-fb-300x216.png 300w\" sizes=\"(max-width: 493px) 100vw, 493px\" \/><\/a><\/p>\n<p>Bref, pour faire simple, l&rsquo;usage de Facebook se d\u00e9veloppe, mais de plus en plus les internautes ne ma\u00eetrisent pas \u00ab\u00a0la b\u00eate\u00a0\u00bb<\/p>\n<p>De l&rsquo;autre c\u00f4t\u00e9, je ne suis pas convaincu que \u00e7a soit un vrai sujet aujourd&rsquo;hui pour Facebook. Le vrai sujet, c&rsquo;est assez simple : c&rsquo;est la mon\u00e9tisation. Comment Facebook va-t-il gagner de l&rsquo;argent \u00e0 partir de son syst\u00e8me, et en particulier sur les usages mobiles ?<\/p>\n<p>Mon sentiment est que la machine s&rsquo;est emball\u00e9e&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook, \u00e7a a d\u00e9marr\u00e9 assez simplement : le syst\u00e8me permettait de g\u00e9rer des fiches de profil pour les internaute, avec quelques fonctions de base : Lien vers mes amis Ecrire sur mon mur ou sur le mur d&rsquo;un de mes amis Enrichir ma fiche (photo) Et puis, &#8230; c&rsquo;est devenu le grand bazars. Aujourd&rsquo;hui, Facebook [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[45,383],"class_list":["post-8068","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-facebook","tag-reseaux-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Et si facebook \u00e9tait devenu une machine infernale ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2012\/10\/20\/et-si-facebook-etait-devenu-une-machine-infernale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Et si facebook \u00e9tait devenu une machine infernale ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Facebook, \u00e7a a d\u00e9marr\u00e9 assez simplement : le syst\u00e8me permettait de g\u00e9rer des fiches de profil pour les internaute, avec quelques fonctions de base : Lien vers mes amis Ecrire sur mon mur ou sur le mur d&rsquo;un de mes amis Enrichir ma fiche (photo) Et puis, &#8230; c&rsquo;est devenu le grand bazars. 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