{"id":8,"date":"2007-01-16T20:34:31","date_gmt":"2007-01-16T19:34:31","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=8"},"modified":"2007-01-21T18:31:03","modified_gmt":"2007-01-21T17:31:03","slug":"popup-ou-pas","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/01\/16\/popup-ou-pas\/","title":{"rendered":"Popup ou pas ?"},"content":{"rendered":"<p>C&rsquo;est a mon sens une question fondamentale d&rsquo;ergonomie pour un site marchand : doit on tout afficher dans la fen\u00eatre du navigateur, ou doit on afficher certaines infos dans des fen\u00eatres \u00ab\u00a0filles\u00a0\u00bb, dite popups ?<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0701\/Popup%201%20-%20Buydig.jpg\" \/><\/p>\n<p>Dans l&rsquo;exemple classique ci-dessus (extrait du site <a target=\"_blank\" title=\"BuyDig\" href=\"http:\/\/www.ziserman.com\/blog\/www.buydig.com\">BuyDig<\/a>) , l&rsquo;utilisateur peut voir l&rsquo;article, en l&rsquo;occurence un appareil photo, plus en d\u00e9tail.<\/p>\n<p>Les popups peuvent \u00eatre utilis\u00e9s pour plusieurs fonctions :<\/p>\n<ul>\n<li>Voir un produit en d\u00e9tail (exemple ci-dessus)<\/li>\n<li>Finaliser une commande, voir son panier<\/li>\n<li>Afficher de l&rsquo;aide, plus ou moins contextuelle<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<p>Bon, autant le dire tout de suite : je ne suis pas convaincu par cette ergonomie.<\/p>\n<ol>\n<li>Les utilisateurs ont encore bien souvent des \u00e9crans de taille moyenne (17 pouces), et sur de tels \u00e9crans, on n&rsquo;a pas beaucoup de place pour afficher plusieurs fen\u00eatres. Les fen\u00eatres sont donc n\u00e9cessairement superpos\u00e9es.<\/li>\n<li>(j&rsquo;h\u00e9site \u00e0 le dire mais&#8230;) Pour les utilisateurs pas trop exp\u00e9riment\u00e9s, pas trop \u00e0 l&rsquo;aise, la gestion de plusieurs fen\u00eatres est plus difficile : certains sont rapidement perdus.<\/li>\n<li>M\u00eame pour les utilisateurs exp\u00e9riment\u00e9s, c&rsquo;est pas le plus simple, ni le plus convivial, parce que, quand on veut acheter, on veut voir le produit et regarder en m\u00eame temps les caract\u00e9ristiques, les r\u00e9actions d&rsquo;autres clients, &#8230;<\/li>\n<\/ol>\n<p>Tous les sites n&rsquo;utilisent pas les popups et les alternatives sont possibles. <strong>Ajax ou Flash sont naturellement de la partie<\/strong>&#8230;<br \/>\nExemple : <a target=\"_blank\" title=\"endless\" href=\"http:\/\/www.endless.com\/\">endless<\/a>, la nouvelle boutique d&rsquo;Amazon pour vendre des sacs \u00e0 mains et des chaussures :<\/p>\n<p>(merci <a target=\"_blank\" title=\"Fred Cavazza\" href=\"http:\/\/www.fredcavazza.net\/\">Fred<\/a> pour l&rsquo;info, trouv\u00e9e <a target=\"_blank\" title=\"Amazon lance une boutique semi riche\" href=\"http:\/\/www.fredcavazza.net\/index.php?2007\/01\/05\/1385-amazon-lance-une-boutique-semi-riche\">ici<\/a>)<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0701\/exemple%20ajax%20-%20endless.jpg\" \/><\/p>\n<p>L&rsquo;image du sac \u00e0 main de gauche est l&rsquo;image classique du produit vendu. Quand on balade sa souris dessus, la zone de droite permet de voir un zoom autour de la souris (plus facile de regarder directement ce que \u00e7a donne sur le site&#8230;).<\/p>\n<p>On est donc bien dans une interface parfaitement \u00ab\u00a0plate\u00a0\u00bb, sans popup.<\/p>\n<p>Naturellement, <strong>c&rsquo;est plus cher \u00e0 d\u00e9velopper<\/strong>&#8230; On n&rsquo;a rien sans rien !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C&rsquo;est a mon sens une question fondamentale d&rsquo;ergonomie pour un site marchand : doit on tout afficher dans la fen\u00eatre du navigateur, ou doit on afficher certaines infos dans des fen\u00eatres \u00ab\u00a0filles\u00a0\u00bb, dite popups ? Dans l&rsquo;exemple classique ci-dessus (extrait du site BuyDig) , l&rsquo;utilisateur peut voir l&rsquo;article, en l&rsquo;occurence un appareil photo, plus en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,6,3],"class_list":["post-8","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-ergonomie","tag-web-20"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Popup ou pas ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/01\/16\/popup-ou-pas\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Popup ou pas ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"C&rsquo;est a mon sens une question fondamentale d&rsquo;ergonomie pour un site marchand : doit on tout afficher dans la fen\u00eatre du navigateur, ou doit on afficher certaines infos dans des fen\u00eatres \u00ab\u00a0filles\u00a0\u00bb, dite popups ? 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