{"id":793,"date":"2008-11-13T22:34:54","date_gmt":"2008-11-13T21:34:54","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=793"},"modified":"2008-11-13T22:34:54","modified_gmt":"2008-11-13T21:34:54","slug":"le-business-model-des-blogs","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/11\/13\/le-business-model-des-blogs\/","title":{"rendered":"Le business model des blogs"},"content":{"rendered":"

Deux raisons me poussent \u00e0 \u00e9crire ce billet.<\/p>\n

J’\u00e9tais ce soir avec des amis entrepreneurs, qui m’ont dit avoir lu un article sur \u00ab\u00a0comment gagner de l’argent avec les blogs\u00a0\u00bb.<\/p>\n

\u00e7a doit \u00eatre un th\u00e8me d’actualit\u00e9 parce que j’ai lu sur Gonzague<\/a> un article qui parle des ‘blogs sponsoris\u00e9s’.<\/p>\n

En fait, le blog n’est qu’un outil, qui est utilis\u00e9, comme dans ‘la vrai vie’, de pleins de mani\u00e8res diff\u00e9rentes.<\/p>\n

Certains bloggeurs ont l’ambition de vivre de leurs \u00e9crits, gr\u00e2ce \u00e0 la publicit\u00e9.<\/p>\n

C’est possible, mais il y aura peu d’\u00e9lus, parce que pour gagner raisonnablement sa vie, il faut des dizaines de milliers de lecteurs par jours, et qu’une telle audiance n’est pas donn\u00e9e \u00e0 tout le monde.<\/p>\n

D’autres blogs ne sont qu’un ‘canal’ de communication. L’auteur a ‘besoin’ ou simplement ‘envie’ de s’exprimer, publiquement. Pour de tels blogs, il n’est pas question de gagner de l’argent. Juste un \u00e9change entre l’auteur et les lecteurs.<\/p>\n

D’autres blogs sont des outils marketings. Comme Fred<\/a>, qui m’avait d’ailleurs gentiment conseill\u00e9 lors de la cr\u00e9ation de ce blog, ce blog entre dans cette cat\u00e9gorie.<\/p>\n

Cet espace est pour moi un outil de communication, permettant de parler de mon m\u00e9tier : le conseil en e-commerce<\/strong>.<\/p>\n

L’objectif est donc professionnel : le blog me donne de la visibilit\u00e9 sur mon march\u00e9, et m’apporte des clients<\/strong>.<\/p>\n

Il y a donc un business model, mais indirect.<\/p>\n","protected":false},"excerpt":{"rendered":"

Deux raisons me poussent \u00e0 \u00e9crire ce billet. J’\u00e9tais ce soir avec des amis entrepreneurs, qui m’ont dit avoir lu un article sur \u00ab\u00a0comment gagner de l’argent avec les blogs\u00a0\u00bb. \u00e7a doit \u00eatre un th\u00e8me d’actualit\u00e9 parce que j’ai lu sur Gonzague un article qui parle des ‘blogs sponsoris\u00e9s’. En fait, le blog n’est qu’un […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[376],"class_list":["post-793","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-vie-du-blog"],"yoast_head":"\nLe business model des blogs - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/11\/13\/le-business-model-des-blogs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le business model des blogs - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Deux raisons me poussent \u00e0 \u00e9crire ce billet. 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