{"id":7911,"date":"2012-09-27T09:14:59","date_gmt":"2012-09-27T07:14:59","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=7911"},"modified":"2012-09-27T09:14:59","modified_gmt":"2012-09-27T07:14:59","slug":"il-n-y-a-que-le-produit-ou-la-marque-qui-compte","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2012\/09\/27\/il-n-y-a-que-le-produit-ou-la-marque-qui-compte\/","title":{"rendered":"Il n’y a que le produit et la marque qui compte ?"},"content":{"rendered":"

Pour r\u00e9ussir dans le e-commerce, il n’y aurait \u00ab\u00a0que\u00a0\u00bb le produit et la marque ?<\/p>\n

Pas la peine de s’\u00e9nerver sur le e-marketing, le searchandising, l’offre, le service, la relation client ?<\/p>\n

Illusoire de croire qu’un syst\u00e8me d’information e-commerce bien foutu est un \u00e9l\u00e9ment cl\u00e9 pour r\u00e9ussir et creuser l’\u00e9cart ?<\/p>\n

Inutile de s’\u00e9nerver sur le e-commerce social, le m-commerce, la fid\u00e9lisation.<\/p>\n

Non, tout cela n’est rien, si on n’a pas le bon produit au bon prix et pas de marque.<\/p><\/blockquote>\n

C’est ce qu’on pourrait conclure, \u00e0 la lecture de quelques articles, sorti ces jours ci.<\/p>\n

Cela me fait r\u00e9fl\u00e9chir, ces r\u00e9flexions et d\u00e9bats, mais au fond, je n’y crois pas.<\/p>\n

Bien s\u00fbr que certains march\u00e9s sont bien trop expos\u00e9s, avec des marges \u00e9rod\u00e9es. Il vaut mieux passer son chemin sur ces march\u00e9s l\u00e0.<\/p>\n

Mais ce qu’on peut vendre sur Internet, c’est d’une infinie richesse, et je ne crois pas que toutes les voies aient \u00e9t\u00e9 explor\u00e9es.<\/p>\n

Les choses \u00e9voluent tr\u00e8s vite, au niveau technologique (HTML 5, Tablettes …) et au niveau des usages (R\u00e9seaux sociaux, Mobilit\u00e9, …). Cela demande une capacit\u00e9 d’innovation, de flexibilit\u00e9, qui est propice \u00e0 l’\u00e9mergence de startups ou d’entreprises audacieuses. A voir par exemple ce que fait Fab<\/a> aux US.<\/p>\n

Donc, je suis bien d’accord pour dire que le e-commerce n’est certainement pas un long fleuve tranquille, ni un eldorado ou l’or est \u00e0 fleur de roche, mais il y a des opportunit\u00e9s qui se cr\u00e9ent, qui existent, et qui peuvent \u00eatre explor\u00e9es par de talentueux entrepreneurs ou des entreprises agiles.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pour r\u00e9ussir dans le e-commerce, il n’y aurait \u00ab\u00a0que\u00a0\u00bb le produit et la marque ? Pas la peine de s’\u00e9nerver sur le e-marketing, le searchandising, l’offre, le service, la relation client ? Illusoire de croire qu’un syst\u00e8me d’information e-commerce bien foutu est un \u00e9l\u00e9ment cl\u00e9 pour r\u00e9ussir et creuser l’\u00e9cart ? Inutile de s’\u00e9nerver sur […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371],"class_list":["post-7911","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce"],"yoast_head":"\nIl n'y a que le produit et la marque qui compte ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2012\/09\/27\/il-n-y-a-que-le-produit-ou-la-marque-qui-compte\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il n'y a que le produit et la marque qui compte ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Pour r\u00e9ussir dans le e-commerce, il n’y aurait \u00ab\u00a0que\u00a0\u00bb le produit et la marque ? Pas la peine de s’\u00e9nerver sur le e-marketing, le searchandising, l’offre, le service, la relation client ? Illusoire de croire qu’un syst\u00e8me d’information e-commerce bien foutu est un \u00e9l\u00e9ment cl\u00e9 pour r\u00e9ussir et creuser l’\u00e9cart ? 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