{"id":787,"date":"2008-11-10T20:25:31","date_gmt":"2008-11-10T19:25:31","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=787"},"modified":"2008-11-10T20:26:07","modified_gmt":"2008-11-10T19:26:07","slug":"ameliorer-le-taux-de-transformation-des-formulaires-moins-de-clics","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/11\/10\/ameliorer-le-taux-de-transformation-des-formulaires-moins-de-clics\/","title":{"rendered":"Am\u00e9liorer le taux de transformation des formulaires : moins de clics ?"},"content":{"rendered":"<p>Les fomulaires constituent une \u00e9tape cl\u00e9 dans nos chers sites marchands (et autres d&rsquo;ailleur).<\/p>\n<p><strong>Comme ils causent beaucoup de fuites de clients, il est raisonnable d&rsquo;y consacrer une attention toute particuli\u00e8re.<\/strong><\/p>\n<p>Bien entendu, il est super important de retirer des formulaires tous les champs qui peuvent l&rsquo;\u00eatre (au risque de m\u00e9contenter votre responsable e-marketing, qui demande l&rsquo;ajout de tout un tas d&rsquo;informations, comme la date de naissance, &#8230;).<\/p>\n<p>Mais une fois ce nettoyage fait, comment am\u00e9liorer le taux de transformation ?<\/p>\n<p>Vaut-il mieux un seul formulaire, qui m\u00e9caniquement ne peut pas tenir sur l&rsquo;\u00e9cran, ou alors d\u00e9couper le formulaire en plusieurs pages, chacune affichant un formulaire court, qui lui, peut tenir \u00e0 l&rsquo;\u00e9cran ?<\/p>\n<p>Comme toujours, il n&rsquo;y a pas de recette miracle, et la r\u00e9ponse peut varier suivant le contexte.<\/p>\n<p>N\u00e9anmoins, dans la majorit\u00e9 des cas, la deuxi\u00e8me solution est bien souvent la meilleure.<\/p>\n<p>Et puis, la solution visant \u00e0 d\u00e9couper le formulaire en plusieurs \u00e9tapes apporte un autre avantage : vous r\u00e9cup\u00e9rez une partie des informations rapidement&#8230; Et ces informations peuvent \u00eatre pr\u00e9cieuses pour essayer de \u00ab\u00a0rattraper\u00a0\u00bb un client qui n&rsquo;a pas \u00e9t\u00e9 jusqu&rsquo;au bout du processus.<\/p>\n<p>Cela montre que l&rsquo;adage visant \u00e0 r\u00e9duire au maximum le nombre de clics est simpliste&#8230; et parfois faux.<\/p>\n<h3>Autres articles sur le sujet<\/h3>\n<ul>\n<li> <a title=\"Permanent Link to Plus de 40%\u2026\" rel=\"bookmark\" href=\"..\/2007\/10\/05\/plus-de-40\/\">Plus de 40%\u2026<\/a><\/li>\n<li> <a title=\"Permanent Link to La strat\u00e9gie d\u2019Amazon pour les formulaires\" rel=\"bookmark\" href=\"..\/2007\/04\/17\/la-strategie-damazon-pour-les-formulaires\/\">La strat\u00e9gie d\u2019Amazon pour les formulaires<\/a><\/li>\n<li> <a title=\"Permanent Link to Vers un formulaire parfait ?\" rel=\"bookmark\" href=\"..\/2007\/02\/08\/vers-un-formulaire-parfait\/\">Vers un formulaire parfait ?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Les fomulaires constituent une \u00e9tape cl\u00e9 dans nos chers sites marchands (et autres d&rsquo;ailleur). Comme ils causent beaucoup de fuites de clients, il est raisonnable d&rsquo;y consacrer une attention toute particuli\u00e8re. Bien entendu, il est super important de retirer des formulaires tous les champs qui peuvent l&rsquo;\u00eatre (au risque de m\u00e9contenter votre responsable e-marketing, qui [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,373,6,96],"class_list":["post-787","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-e-marketing","tag-ergonomie","tag-ergonomie-incitative"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Am\u00e9liorer le taux de transformation des formulaires : moins de clics ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/11\/10\/ameliorer-le-taux-de-transformation-des-formulaires-moins-de-clics\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Am\u00e9liorer le taux de transformation des formulaires : moins de clics ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Les fomulaires constituent une \u00e9tape cl\u00e9 dans nos chers sites marchands (et autres d&rsquo;ailleur). Comme ils causent beaucoup de fuites de clients, il est raisonnable d&rsquo;y consacrer une attention toute particuli\u00e8re. Bien entendu, il est super important de retirer des formulaires tous les champs qui peuvent l&rsquo;\u00eatre (au risque de m\u00e9contenter votre responsable e-marketing, qui [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2008\/11\/10\/ameliorer-le-taux-de-transformation-des-formulaires-moins-de-clics\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2008-11-10T19:25:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2008-11-10T19:26:07+00:00\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/11\\\/10\\\/ameliorer-le-taux-de-transformation-des-formulaires-moins-de-clics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/11\\\/10\\\/ameliorer-le-taux-de-transformation-des-formulaires-moins-de-clics\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"Am\u00e9liorer le taux de transformation des formulaires : moins de clics ?\",\"datePublished\":\"2008-11-10T19:25:31+00:00\",\"dateModified\":\"2008-11-10T19:26:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/11\\\/10\\\/ameliorer-le-taux-de-transformation-des-formulaires-moins-de-clics\\\/\"},\"wordCount\":254,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"keywords\":[\"e-commerce\",\"e-marketing\",\"Ergonomie\",\"Ergonomie incitative\"],\"articleSection\":[\"e-commerce\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/11\\\/10\\\/ameliorer-le-taux-de-transformation-des-formulaires-moins-de-clics\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/11\\\/10\\\/ameliorer-le-taux-de-transformation-des-formulaires-moins-de-clics\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/11\\\/10\\\/ameliorer-le-taux-de-transformation-des-formulaires-moins-de-clics\\\/\",\"name\":\"Am\u00e9liorer le taux de transformation des formulaires : moins de clics ? - Ziserman.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\"},\"datePublished\":\"2008-11-10T19:25:31+00:00\",\"dateModified\":\"2008-11-10T19:26:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/11\\\/10\\\/ameliorer-le-taux-de-transformation-des-formulaires-moins-de-clics\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/11\\\/10\\\/ameliorer-le-taux-de-transformation-des-formulaires-moins-de-clics\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/11\\\/10\\\/ameliorer-le-taux-de-transformation-des-formulaires-moins-de-clics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Am\u00e9liorer le taux de transformation des formulaires : moins de clics ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\",\"name\":\"BLOG E-COMMERCE\",\"description\":\"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\",\"name\":\"Fran\u00e7ois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\"},\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Am\u00e9liorer le taux de transformation des formulaires : moins de clics ? - Ziserman.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ziserman.com\/blog\/2008\/11\/10\/ameliorer-le-taux-de-transformation-des-formulaires-moins-de-clics\/","og_locale":"fr_FR","og_type":"article","og_title":"Am\u00e9liorer le taux de transformation des formulaires : moins de clics ? - Ziserman.com","og_description":"Les fomulaires constituent une \u00e9tape cl\u00e9 dans nos chers sites marchands (et autres d&rsquo;ailleur). Comme ils causent beaucoup de fuites de clients, il est raisonnable d&rsquo;y consacrer une attention toute particuli\u00e8re. Bien entendu, il est super important de retirer des formulaires tous les champs qui peuvent l&rsquo;\u00eatre (au risque de m\u00e9contenter votre responsable e-marketing, qui [&hellip;]","og_url":"https:\/\/www.ziserman.com\/blog\/2008\/11\/10\/ameliorer-le-taux-de-transformation-des-formulaires-moins-de-clics\/","og_site_name":"Ziserman.com","article_published_time":"2008-11-10T19:25:31+00:00","article_modified_time":"2008-11-10T19:26:07+00:00","author":"Fran\u00e7ois","twitter_card":"summary_large_image","twitter_creator":"@ziserman","twitter_site":"@ziserman","twitter_misc":{"\u00c9crit par":"Fran\u00e7ois","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ziserman.com\/blog\/2008\/11\/10\/ameliorer-le-taux-de-transformation-des-formulaires-moins-de-clics\/#article","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/2008\/11\/10\/ameliorer-le-taux-de-transformation-des-formulaires-moins-de-clics\/"},"author":{"name":"Fran\u00e7ois","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"headline":"Am\u00e9liorer le taux de transformation des formulaires : moins de clics ?","datePublished":"2008-11-10T19:25:31+00:00","dateModified":"2008-11-10T19:26:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2008\/11\/10\/ameliorer-le-taux-de-transformation-des-formulaires-moins-de-clics\/"},"wordCount":254,"commentCount":0,"publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"keywords":["e-commerce","e-marketing","Ergonomie","Ergonomie incitative"],"articleSection":["e-commerce"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ziserman.com\/blog\/2008\/11\/10\/ameliorer-le-taux-de-transformation-des-formulaires-moins-de-clics\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ziserman.com\/blog\/2008\/11\/10\/ameliorer-le-taux-de-transformation-des-formulaires-moins-de-clics\/","url":"https:\/\/www.ziserman.com\/blog\/2008\/11\/10\/ameliorer-le-taux-de-transformation-des-formulaires-moins-de-clics\/","name":"Am\u00e9liorer le taux de transformation des formulaires : moins de clics ? - Ziserman.com","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/#website"},"datePublished":"2008-11-10T19:25:31+00:00","dateModified":"2008-11-10T19:26:07+00:00","breadcrumb":{"@id":"https:\/\/www.ziserman.com\/blog\/2008\/11\/10\/ameliorer-le-taux-de-transformation-des-formulaires-moins-de-clics\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ziserman.com\/blog\/2008\/11\/10\/ameliorer-le-taux-de-transformation-des-formulaires-moins-de-clics\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ziserman.com\/blog\/2008\/11\/10\/ameliorer-le-taux-de-transformation-des-formulaires-moins-de-clics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ziserman.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Am\u00e9liorer le taux de transformation des formulaires : moins de clics ?"}]},{"@type":"WebSite","@id":"https:\/\/www.ziserman.com\/blog\/#website","url":"https:\/\/www.ziserman.com\/blog\/","name":"BLOG E-COMMERCE","description":"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie","publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ziserman.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72","name":"Fran\u00e7ois","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","caption":"Fran\u00e7ois"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g"},"url":"https:\/\/www.ziserman.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/comments?post=787"}],"version-history":[{"count":0,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/787\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/media?parent=787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/categories?post=787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/tags?post=787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}