{"id":78,"date":"2007-03-05T19:11:28","date_gmt":"2007-03-05T18:11:28","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/03\/05\/e-commerce-20-et-e-commerce-20\/"},"modified":"2007-03-05T20:12:40","modified_gmt":"2007-03-05T19:12:40","slug":"e-commerce-20-et-e-commerce-20","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/03\/05\/e-commerce-20-et-e-commerce-20\/","title":{"rendered":"e-commerce 2.0 et e-commerce 2.0"},"content":{"rendered":"

Vous voyez la diff\u00e9rence ?<\/p>\n

Mais si, il y a deux e-commerce 2.0<\/strong> :<\/p>\n

Il y a le e-commerce, comme on le fait aujourd’hui<\/strong>, avec d’un c\u00f4t\u00e9 les commer\u00e7ants et de l’autre les clients<\/strong>. C’est le \u00ab\u00a0business classique\u00a0\u00bb sauf que le moyen de vendre, c’est Internet. On passe \u00e0 l’e-commerce 2.0 pour \u00ab\u00a0marquer le coup\u00a0\u00bb<\/strong>, et exploiter les nouveaux outils du Web 2.0 pour se diff\u00e9rencier et booster les ventes<\/strong>.<\/p>\n

Dans ce sc\u00e9nario l\u00e0, les outils du Web 2.0<\/strong> (les nouvelles interfaces, la communaut\u00e9, les mashups, les RSS, …), c’est pour vendre plus et mieux<\/strong>.<\/p>\n

C’est plut\u00f4t sur ce sc\u00e9nario que je suis positionn\u00e9. En tant que consultant, ma mission, c’est d’aider les marchands \u00e0 vendre plus, en particulier gr\u00e2ce au Web 2.0<\/strong>. Le client s’y retrouve : avec des sites marchands mieux faits, des services mieux adapt\u00e9s, au final, le client a un service de meilleure qualit\u00e9.<\/p>\n

Il y a un autre e-commerce 2.0<\/strong> : c’est l’id\u00e9e que le business va compl\u00e8tement changer<\/strong> : les \u00e9changes se feront au sein des communaut\u00e9s<\/strong>, en faisant \u00e9clater la bipolarit\u00e9 entre les marchands d’un c\u00f4t\u00e9 et les clients de l’autre.<\/p>\n

On deviendrait tous \u00e9gaux, acheteurs et vendeurs \u00e0 tour de r\u00f4le<\/strong>.<\/p>\n

C’est vrai qu’Internet permet de vendre plus facilement<\/strong> (eBay…). C’est \u00e9galement vrai que dans l’esprit \u00ab\u00a0Web 2.0\u00a0\u00bb, l’Internaute est acteur<\/strong>, et les r\u00f4les des uns et des autres sont sym\u00e9tris\u00e9s. Je pense que ces r\u00e9flexions sont r\u00e9ellement passionnantes.<\/p>\n

Dans le m\u00eame temps, je pense que le e-commerce restera, pour une tr\u00e8s grande part, entre les mains de grandes soci\u00e9t\u00e9s<\/strong>, qui auront su, plus vite et mieux que les autres, exploiter Internet pour vendre plus et mieux<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vous voyez la diff\u00e9rence ? Mais si, il y a deux e-commerce 2.0 : Il y a le e-commerce, comme on le fait aujourd’hui, avec d’un c\u00f4t\u00e9 les commer\u00e7ants et de l’autre les clients. C’est le \u00ab\u00a0business classique\u00a0\u00bb sauf que le moyen de vendre, c’est Internet. On passe \u00e0 l’e-commerce 2.0 pour \u00ab\u00a0marquer le coup\u00a0\u00bb, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,3],"class_list":["post-78","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-web-20"],"yoast_head":"\ne-commerce 2.0 et e-commerce 2.0 - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/03\/05\/e-commerce-20-et-e-commerce-20\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"e-commerce 2.0 et e-commerce 2.0 - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Vous voyez la diff\u00e9rence ? Mais si, il y a deux e-commerce 2.0 : Il y a le e-commerce, comme on le fait aujourd’hui, avec d’un c\u00f4t\u00e9 les commer\u00e7ants et de l’autre les clients. C’est le \u00ab\u00a0business classique\u00a0\u00bb sauf que le moyen de vendre, c’est Internet. 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