{"id":7778,"date":"2012-07-26T18:25:04","date_gmt":"2012-07-26T16:25:04","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=7778"},"modified":"2012-07-26T18:25:04","modified_gmt":"2012-07-26T16:25:04","slug":"interview-de-julien-chaumond-fondateur-de-productism-ex-prodca-st","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2012\/07\/26\/interview-de-julien-chaumond-fondateur-de-productism-ex-prodca-st\/","title":{"rendered":"Interview de Julien Chaumond, fondateur de Productism (ex Prodca.st)"},"content":{"rendered":"

Je vous propose une petite interview de\u00a0Julien Chaumond<\/a>, fondateur de\u00a0Productism<\/a>, \u00e0 l’occasion du lancement de sa nouvelle version. Julien est co-auteur sur ce blog.<\/em><\/p>\n

Bonjour Julien. Peux-tu nous pr\u00e9senter Productism ?<\/p>\n

Bonjour Fran\u00e7ois,<\/p>\n

Nous avons commenc\u00e9 \u00e0 bosser sur ce projet il y a un peu plus d’un an maintenant et nous avons d\u00e9cid\u00e9 de changer de nom pour mieux refl\u00e9ter le positionnement du site, centr\u00e9 sur les produits (accessoirement, un .com est une tr\u00e8s bonne chose pour le SEO, surtout sur les produits et le e-commerce).<\/p>\n

Productism<\/a>,\u00a0donc, est un r\u00e9seau social sur les produits et sur les marques. Nous avons aujourd’hui 2000 membres, presque 20.000 commentaires qualifi\u00e9s sur des produits, et nous avons en un an apport\u00e9 \u00e0 nos marchands partenaires plus de\u00a0200.000 clics qualifi\u00e9s<\/strong>\u00a0par plus de 100.000 visiteurs uniques (avec de tr\u00e8s bons taux de conversion…).<\/p><\/blockquote>\n

Quelles sont les nouveaut\u00e9s de cette nouvelle version ?<\/p>\n

Nous avons d’abord compl\u00e8tement retravaill\u00e9 l’ergonomie du site et le design.<\/p>\n

Et surtout nous avons centr\u00e9 le service davantage autour des\u00a0marques et marchands<\/strong>, avec des pages marques inspir\u00e9es de celles de Twitter et Facebook (avec une cover picture personnalisable par la marque) comprenant le flux des avis sociaux sur les produits de la marque (voir par exemple\u00a0ici<\/a>) mais aussi une nouvelle vue plus \u00ab\u00a0\u00e0 la Pinterest\u00a0\u00bb sur les produits eux-m\u00eame (l\u00e0<\/a>).<\/p><\/blockquote>\n

Les prochaines \u00e9tapes ?<\/p>\n

Nous avons en parall\u00e8le beaucoup am\u00e9lior\u00e9 le plugin pour sites e-commerce, en choisissant de nous concentrer \u00e0 100% sur Prestashop (d’une part pour ne pas disperser nos ressources de service auto-financ\u00e9, d’autre part car de nombreux marchands de taille moyenne ayant une communaut\u00e9 de clients forte — notre coeur de cible — sont sous Prestashop) et nous pr\u00e9parons son lancement.<\/p>\n

J’invite les marchands (Prestashop) int\u00e9ress\u00e9s \u00e0 nous contacter pour rejoindre notre beta priv\u00e9e :\u00a0hello@productism.com<\/a><\/p><\/blockquote>\n

Pour finir, je vous propose un visuel de pr\u00e9sentation du concept \ud83d\ude42 :<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Je vous propose une petite interview de\u00a0Julien Chaumond, fondateur de\u00a0Productism, \u00e0 l’occasion du lancement de sa nouvelle version. Julien est co-auteur sur ce blog. Bonjour Julien. Peux-tu nous pr\u00e9senter Productism ? Bonjour Fran\u00e7ois, Nous avons commenc\u00e9 \u00e0 bosser sur ce projet il y a un peu plus d’un an maintenant et nous avons d\u00e9cid\u00e9 de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[374,383,80],"class_list":["post-7778","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-entrepreneuriat","tag-reseaux-sociaux","tag-startup"],"yoast_head":"\nInterview de Julien Chaumond, fondateur de Productism (ex Prodca.st) - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2012\/07\/26\/interview-de-julien-chaumond-fondateur-de-productism-ex-prodca-st\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview de Julien Chaumond, fondateur de Productism (ex Prodca.st) - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Je vous propose une petite interview de\u00a0Julien Chaumond, fondateur de\u00a0Productism, \u00e0 l’occasion du lancement de sa nouvelle version. 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