{"id":7748,"date":"2012-07-23T22:04:54","date_gmt":"2012-07-23T20:04:54","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=7748"},"modified":"2012-07-23T22:28:49","modified_gmt":"2012-07-23T20:28:49","slug":"rachat-de-sparrow-par-google-bonne-ou-mauvaise-nouvelle","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2012\/07\/23\/rachat-de-sparrow-par-google-bonne-ou-mauvaise-nouvelle\/","title":{"rendered":"Rachat de Sparrow par Google &#8211; Bonne ou mauvaise nouvelle ?"},"content":{"rendered":"<p>Si vous suivez l&rsquo;actualit\u00e9 du net, vous savez que Google vient de racheter Sparrow, startup Fran\u00e7aise, qui d\u00e9veloppe un client mail, particuli\u00e8rement adapt\u00e9 \u00e0 GMail.<\/p>\n<p>J&rsquo;ai lu, ici et l\u00e0, des choses vari\u00e9es sur le sujet. Voici quelques r\u00e9flexions, sans connaitre le dossier de l&rsquo;int\u00e9rieur (pas d&rsquo;info secr\u00e8tes)<\/p>\n<ul>\n<li>Google n&rsquo;avait jusqu&rsquo;alors pas achet\u00e9 de boite Fran\u00e7aise. Il \u00e9tait temps de corriger le tir \ud83d\ude09<\/li>\n<li>C&rsquo;est un avenir \u00ab\u00a0probable\u00a0\u00bb pour une startup de ce type, que de se faire racheter. C&rsquo;est ce qu&rsquo;on appelle une \u00ab\u00a0sortie\u00a0\u00bb : c&rsquo;est une sortie en fait pour les investisseurs, qui revendent leurs actions, \u00e0 une valeur bien\u00a0sup\u00e9rieure\u00a0\u00e0 la valeur d&rsquo;achat.<\/li>\n<li>Il y a des r\u00e9actions \u00ab\u00a0\u00e9nerv\u00e9es\u00a0\u00bb sur le fait d&rsquo;avoir achet\u00e9 un logiciel, et d&rsquo;apprendre qu&rsquo;il n&rsquo;\u00e9voluera plus : bon, le prix de vente de Sparrow est tr\u00e8s bas, le manque \u00e0 gagner n&rsquo;est quand m\u00eame pas catastrophique&#8230; Ce point peut \u00eatre bien plus d\u00e9licat, quand on ach\u00e8te un logiciel professionnel et ch\u00e8re, et que l&rsquo;\u00e9diteur disparait, par un rachat ou&#8230; une faillite<\/li>\n<li>Il y a aussi des r\u00e9actions \u00e9nerv\u00e9es sur le th\u00e8me : pourquoi la boite a accept\u00e9 ce pacte avec le diable : pourquoi ne pas poursuivre le d\u00e9veloppement, et devenir un leader mondial ? Plusieurs choses \u00e0 ce propos :\n<ul>\n<li>On vous proposerait un tel ch\u00e8que (on parle de 20 M\u20ac), vous \u00eates s\u00fbr que vous refuseriez vous ?<\/li>\n<li>Les investisseurs, qui financent les startups et prennent des risques, ont leur mot \u00e0 dire : vous les avez fait entrer, ils sont \u00ab\u00a0dans la maison\u00a0\u00bb. L\u00e0 aussi, prendre un tel ch\u00e8que est probablement tr\u00e8s tentant. Bon en l&rsquo;occurrence, J\u00e9r\u00e9mie Berrebi de chez Kima Venture, investisseur donc, a tweet\u00e9 :\u00a0\u00ab\u00a0Impossible to build a great and big company when you are looking to sell too fast\u00a0\u00bb&#8230; Donc, dans ce cas l\u00e0, les fondateurs et les investisseurs n&rsquo;\u00e9taient pas compl\u00e8tement en phase&#8230;<\/li>\n<li>Je comprends qu&rsquo;on trouve \u00e7a dommage, mais si on voulait de vrais soci\u00e9t\u00e9s technologiques leader en France, ou plus largement en Europe, il y aurait quelques ajustements \u00e0 faire, dont, de mon point de vue, un Small Business Act.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Pour dire les choses simplement, je pense que c&rsquo;est <strong>un vrai succ\u00e8s pour cette boite<\/strong>, qui a su d\u00e9velopper et distribuer un produit innovant, sur un march\u00e9 pas si facile que \u00e7a : bravo donc !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si vous suivez l&rsquo;actualit\u00e9 du net, vous savez que Google vient de racheter Sparrow, startup Fran\u00e7aise, qui d\u00e9veloppe un client mail, particuli\u00e8rement adapt\u00e9 \u00e0 GMail. J&rsquo;ai lu, ici et l\u00e0, des choses vari\u00e9es sur le sujet. Voici quelques r\u00e9flexions, sans connaitre le dossier de l&rsquo;int\u00e9rieur (pas d&rsquo;info secr\u00e8tes) Google n&rsquo;avait jusqu&rsquo;alors pas achet\u00e9 de boite [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[374,80],"class_list":["post-7748","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-entrepreneuriat","tag-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rachat de Sparrow par Google - Bonne ou mauvaise nouvelle ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2012\/07\/23\/rachat-de-sparrow-par-google-bonne-ou-mauvaise-nouvelle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rachat de Sparrow par Google - Bonne ou mauvaise nouvelle ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Si vous suivez l&rsquo;actualit\u00e9 du net, vous savez que Google vient de racheter Sparrow, startup Fran\u00e7aise, qui d\u00e9veloppe un client mail, particuli\u00e8rement adapt\u00e9 \u00e0 GMail. 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