{"id":774,"date":"2008-11-04T21:43:35","date_gmt":"2008-11-04T20:43:35","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=774"},"modified":"2008-11-04T21:43:35","modified_gmt":"2008-11-04T20:43:35","slug":"e-commerce-maitriser-la-technique","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/11\/04\/e-commerce-maitriser-la-technique\/","title":{"rendered":"e-commerce : Ma\u00eetriser la technique ?"},"content":{"rendered":"<p>C&rsquo;est donc <a title=\"Aller sur le billet qui parle des syst\u00e8mes informatiques pour le e-commerce\" href=\"http:\/\/www.ziserman.com\/blog\/2008\/11\/03\/du-site-e-commerce-au-systeme-d-information\/\" target=\"_blank\">la suite logique de ce billet sur les syst\u00e8mes d&rsquo;information<\/a>.<\/p>\n<p>La question est finalement assez ancienne par rapport \u00e0 l&rsquo;informatique : <strong>doit on ma\u00eetriser le syst\u00e8me que l&rsquo;on met en place, ou pas ?<\/strong><\/p>\n<p>Plus pr\u00e9cis\u00e9ment, <strong>jusqu&rsquo;\u00e0 quel niveau de ma\u00eetrise doit on aller ?<\/strong><\/p>\n<p>Revenons \u00e0 notre domaine favori : le e-commerce.<\/p>\n<p>Pour les \u00ab\u00a0petits marchands qui d\u00e9marrent\u00a0\u00bb, il y a pas mal de solutions en mode SAAS : Oxatis, Power Boutique, &#8230;<\/p>\n<p>Typiquement, pour ces solutions, qui g\u00e8rent un front office (le site e-commerce donc) et un back office pour suivre les commandes et g\u00e9rer le catalogue, la ma\u00eetrise technique est \u00ab\u00a0hors sujet\u00a0\u00bb. Il s&rsquo;agit de solutions pas ch\u00e8res, \u00ab\u00a0cl\u00e9 en main\u00a0\u00bb, et avec aucune ma\u00eetrise technique.<\/p>\n<p>Vous \u00eates donc, avec ces solutions, d\u00e9pendant du fournisseur. Vous avez besoin d&rsquo;une adaptation sp\u00e9cifique ? Pas le choix : vous demandez \u00e0 votre fournisseur SAAS le prix de l&rsquo;adaptation, et quand il pourra la faire&#8230;<\/p>\n<p>Ces solutions peuvent \u00eatre adapt\u00e9es pour d\u00e9marrer une activit\u00e9 e-commerce, mais la question que vous devez vous poser est : comment je pourrais \u00ab\u00a0en sortir\u00a0\u00bb ? Proposent-ils des solutions pour migrer vers des solutions plus \u00ab\u00a0lourdes\u00a0\u00bb ?<strong> Il s&rsquo;agit de ne pas perdre, au moment de la migration, tout l&rsquo;actif du r\u00e9f\u00e9rencement naturel !<\/strong><\/p>\n<p>A l&rsquo;oppos\u00e9, <strong>vous pouvez opter pour une solution open source<\/strong> (Prestashop, Magento par exemple).<\/p>\n<p>L\u00e0, vous avez le code source du logiciel, donc \u00e0 priori le contr\u00f4le sur la technique&#8230;<\/p>\n<p>Mais comment passer du code source \u00e0 votre boutique ?<\/p>\n<p>Vous pouvez passer par un int\u00e9grateur ou une soci\u00e9t\u00e9 de service, qui va \u00ab\u00a0capter vos besoins\u00a0\u00bb (avec un cahier des charges ?) et les mettre en \u0153uvre dans le produit open source choisi.<\/p>\n<p>Vous pouvez \u00e9galement monter une \u00e9quipe technique, pour faire les modifications \u00ab\u00a0en interne\u00a0\u00bb.<\/p>\n<p>Entre les deux solutions, soci\u00e9t\u00e9 de service ou \u00e9quipe interne, le choix n&rsquo;est pas simple :<\/p>\n<ul>\n<li>Aurez vous assez de travail pour l&rsquo;\u00e9quipe technique, dans la dur\u00e9e ?<\/li>\n<li>Comment recruter l&rsquo;\u00e9quipe technique ?<\/li>\n<li>Si vous faites faire le travail par une soci\u00e9t\u00e9 de service, comment s&rsquo;assurer que le travail est bien fait, et que vous pourrez ensuite facilement faire \u00e9voluer votre solution ?<\/li>\n<\/ul>\n<p><strong>Un site marchand doit \u00eatre vivant, et \u00e9voluer en continue<\/strong>.<\/p>\n<p>A mon sens, <strong>quand on est au del\u00e0 du d\u00e9marrage, on doit garder un minimum de ma\u00eetrise technique<\/strong>.<\/p>\n<p>Vous pouvez donc tout \u00e0 fait faire faire les d\u00e9veloppements par une soci\u00e9t\u00e9 externe, mais <strong>si vous sous traitez 100% des d\u00e9veloppements, vous n&rsquo;avez plus de contr\u00f4le sur le travail r\u00e9alis\u00e9<\/strong>.<\/p>\n<p>Les \u00ab\u00a0bonnes pratiques\u00a0\u00bb, comme on dit, disent qu&rsquo;on doit <strong>avoir un minimum de 30% de l&rsquo;\u00e9quipe technique en interne.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C&rsquo;est donc la suite logique de ce billet sur les syst\u00e8mes d&rsquo;information. La question est finalement assez ancienne par rapport \u00e0 l&rsquo;informatique : doit on ma\u00eetriser le syst\u00e8me que l&rsquo;on met en place, ou pas ? Plus pr\u00e9cis\u00e9ment, jusqu&rsquo;\u00e0 quel niveau de ma\u00eetrise doit on aller ? Revenons \u00e0 notre domaine favori : le e-commerce. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,139],"class_list":["post-774","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-systeme-dinformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>e-commerce : Ma\u00eetriser la technique ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/11\/04\/e-commerce-maitriser-la-technique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"e-commerce : Ma\u00eetriser la technique ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"C&rsquo;est donc la suite logique de ce billet sur les syst\u00e8mes d&rsquo;information. La question est finalement assez ancienne par rapport \u00e0 l&rsquo;informatique : doit on ma\u00eetriser le syst\u00e8me que l&rsquo;on met en place, ou pas ? Plus pr\u00e9cis\u00e9ment, jusqu&rsquo;\u00e0 quel niveau de ma\u00eetrise doit on aller ? Revenons \u00e0 notre domaine favori : le e-commerce. 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