![\"\"](\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/07\/fab-desabo-2.png\" "\\"fab-desabo-2\\"")
<\/a><\/p>\nL\u00e0 encore, le message est assez juste. Le d\u00e9sabonnement est bien pris en compte, et la page le confirme.<\/p>\n
Mais le bouton incitatif propose de se r\u00e9abonner.<\/p>\n
Encore une fois, tout cela doit \u00eatre fait de mani\u00e8re subtile :<\/p>\n
En premier lieu, on respecte les demandes et les choix de l’internaute. Rien de pire que de chercher \u00e0 lui forcer la main.<\/p>\n
En deuxi\u00e8me lieu, on cherche des solutions pour garder le lien, et proposer un service adapt\u00e9.<\/p>\n
Well done \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"
Pour un site comme Fab.com, la gestion des abonn\u00e9s est juste un \u00e9l\u00e9ment fondamental. Quand on clique sur le lien pour se d\u00e9sabonner, on arrive sur la page suivante : Je n’avais jamais vu ce type de page aussi bien faite : On est en m\u00eame temps dans le plus grand respect de ce que […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,373,6,96],"class_list":["post-7640","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-e-marketing","tag-ergonomie","tag-ergonomie-incitative"],"yoast_head":"\n
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<\/a><\/p>\n