{"id":7615,"date":"2012-06-27T22:26:31","date_gmt":"2012-06-27T20:26:31","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=7615"},"modified":"2012-06-27T22:40:03","modified_gmt":"2012-06-27T20:40:03","slug":"lincroyable-assention-de-criteo","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2012\/06\/27\/lincroyable-assention-de-criteo\/","title":{"rendered":"L’incroyable ascension de Criteo"},"content":{"rendered":"

Crit\u00e9o<\/a>, c’\u00e9tait une petite startup de 30 personnes il y a 3\/4 ans.<\/p>\n

C’est aujourd’hui une boite de plusieurs centaines de personnes, qui pr\u00e9voit encore 200 recrutements, pr\u00e9sent dans 30 pays, qui fait un chiffre d’affaires en centaine de millions d’euros.<\/p>\n

Wouaou ! C’est incontestablement la plus belle startup Fran\u00e7aise !<\/p>\n

Bravo \u00e0 l’\u00e9quipe, aux \u00e9quipes R&D, Marketing, op\u00e9rationnelles, Commerciales.<\/p>\n

C’est un vrai challenge de g\u00e9rer une telle croissance.<\/p>\n

J’\u00e9tais invit\u00e9 ce soir pour l’inauguration de leurs nouveaux locaux.<\/p>\n

J’ai pu ainsi croiser Fleur Pellerin, venu saluer le fleuron de notre technologie.<\/p>\n

Bon, j’ai appris le m\u00eame jour qu’on avait un retour de la taxe google et d’une taxe sp\u00e9ciale e-commerce… L’envie de financer les boites en difficult\u00e9s par les boites de la nouvelle \u00e9conomie n’est pas \u00e9teinte, il va falloir se battre !<\/p>\n

On a d\u00e9j\u00e0 parl\u00e9 \u00e0 ce propos de l’inepsie de vouloir renflouer la marine \u00e0 voile par une taxe sur la marine \u00e0 vapeur. L’image est bonne.<\/p>\n

J’ai pu \u00e9changer avec diff\u00e9rentes personnes de chez Crit\u00e9o.<\/p>\n

Pour eux, leur force, c’est la focalisation sur ce m\u00e9tier.<\/p>\n

Mais c’est quoi leur m\u00e9tier ?<\/p>\n

Et bien, d’apr\u00e8s ce que j’ai compris, leur coeur de valeur, c’est ce m\u00e9tier d’interm\u00e9diaire, entre les boites qui proposent des espaces publicitaires et les annonceurs.<\/p>\n

Une autre fa\u00e7on de le dire, c’est de dire que le coeur de valeur est de transformer le CPM en CPC.<\/p>\n

Cela va donc bien au \u00a0del\u00e0 du retargetting.<\/p>\n

Criteo pense par exemple proposer des publicit\u00e9s pour des clients qui ne sont jamais venu sur le site.<\/p>\n

Comment ? Et bien en achetant des donn\u00e9es, permettant de cibler les internautes.<\/p>\n

Sur la focalisation donc, les \u00e9quipes de Crit\u00e9o sont bien plus nombreuses que les \u00e9quipes de Facebook sur le m\u00eame sujet.<\/p>\n

Et oui, Facebook a beau \u00eatre tr\u00e8s gros, ils ratissent tr\u00e8s large, et ne peuvent pas mettre les m\u00eames moyens que ce que fait Crit\u00e9o sur son m\u00e9tier.<\/p>\n

Il s’agit donc bien d’une course. Crit\u00e9o doit continuer \u00e0 se d\u00e9velopper tr\u00e8s vite et tr\u00e8s bien, pour garder son avance.<\/p>\n","protected":false},"excerpt":{"rendered":"

Crit\u00e9o, c’\u00e9tait une petite startup de 30 personnes il y a 3\/4 ans. C’est aujourd’hui une boite de plusieurs centaines de personnes, qui pr\u00e9voit encore 200 recrutements, pr\u00e9sent dans 30 pays, qui fait un chiffre d’affaires en centaine de millions d’euros. Wouaou ! C’est incontestablement la plus belle startup Fran\u00e7aise ! Bravo \u00e0 l’\u00e9quipe, aux […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[373,374],"class_list":["post-7615","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-marketing","tag-entrepreneuriat"],"yoast_head":"\nL'incroyable ascension de Criteo - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2012\/06\/27\/lincroyable-assention-de-criteo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'incroyable ascension de Criteo - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Crit\u00e9o, c’\u00e9tait une petite startup de 30 personnes il y a 3\/4 ans. C’est aujourd’hui une boite de plusieurs centaines de personnes, qui pr\u00e9voit encore 200 recrutements, pr\u00e9sent dans 30 pays, qui fait un chiffre d’affaires en centaine de millions d’euros. Wouaou ! C’est incontestablement la plus belle startup Fran\u00e7aise ! 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