{"id":7612,"date":"2012-06-27T17:07:19","date_gmt":"2012-06-27T15:07:19","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=7612"},"modified":"2012-06-27T17:07:19","modified_gmt":"2012-06-27T15:07:19","slug":"le-retargetting-a-la-sauce-facebook","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2012\/06\/27\/le-retargetting-a-la-sauce-facebook\/","title":{"rendered":"Le retargetting \u00e0 la sauce Facebook"},"content":{"rendered":"<p>Le retargetting, vous connaissez :<\/p>\n<ul>\n<li>Vous allez sur un site e-commerce, vous naviguez sur le site<\/li>\n<li>Vous allez ensuite sur d&rsquo;autres sites, en particulier des sites de contenus (journaux en ligne&#8230;)<\/li>\n<li>L\u00e0, oh surprise : on vous propose des publicit\u00e9s avec une s\u00e9lection de produits particuli\u00e8rement pertinent par rapport \u00e0 la visite du site e-commerce<\/li>\n<\/ul>\n<p>La star mondiale du sujet, c&rsquo;est <a href=\"http:\/\/www.criteo.com\" target=\"_blank\">Crit\u00e9o<\/a>, une des plus belle startup Fran\u00e7aise\u00a0(soir\u00e9e Crit\u00e9o ce soir d&rsquo;ailleurs&#8230;)<\/p>\n<p>Bon, \u00e7a, c&rsquo;est le retargetting tel qu&rsquo;on le connait aujourd&rsquo;hui.<\/p>\n<p>Facebook s&rsquo;int\u00e9resse de pr\u00e8s au sujet, et devrait annoncer Facebook Exchange : une solution solution de retargetting sp\u00e9cifique pour facebook.<\/p>\n<p>Int\u00e9ressant \u00e0 suivre, parce que Facebook cherche a augmenter ses revenus publicitaires, et qu&rsquo;ils disposent de donn\u00e9es tr\u00e8s riches sur les utilisateurs de Facebook, ce qui pourrait permettre un retargetting plus pr\u00e9cis, voir viral ?<\/p>\n<p>A voir aussi sur quelles support Facebook Exchange communiquera : sur les pages Facebook ou plus largement sur tout sites acceptant des publicit\u00e9s ?<\/p>\n<p>J&rsquo;esp\u00e8re pouvoir en discuter ce soir avec Crit\u00e9o \ud83d\ude09<\/p>\n<p>(via <a href=\"http:\/\/techcrunch.com\/2012\/06\/13\/facebook-exchange\/\" target=\"_blank\">techcrunch<\/a>)<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le retargetting, vous connaissez : Vous allez sur un site e-commerce, vous naviguez sur le site Vous allez ensuite sur d&rsquo;autres sites, en particulier des sites de contenus (journaux en ligne&#8230;) L\u00e0, oh surprise : on vous propose des publicit\u00e9s avec une s\u00e9lection de produits particuli\u00e8rement pertinent par rapport \u00e0 la visite du site e-commerce [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[373],"class_list":["post-7612","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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