{"id":76,"date":"2007-03-03T09:11:40","date_gmt":"2007-03-03T08:11:40","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/03\/03\/mon-magasin-a-moi-avec-criteo\/"},"modified":"2007-03-03T10:28:50","modified_gmt":"2007-03-03T09:28:50","slug":"mon-magasin-a-moi-avec-criteo","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/03\/03\/mon-magasin-a-moi-avec-criteo\/","title":{"rendered":"Mon magasin \u00e0 moi avec Criteo"},"content":{"rendered":"<p>Avoir <strong>un magasin hyper personnalis\u00e9<\/strong>, en fonction du client, de ses go\u00fbts, de ses achats pr\u00e9c\u00e9dents, c&rsquo;est important !<\/p>\n<p>C&rsquo;est important car \u00e7a permet tout simplement d&rsquo;<strong>augmenter les taux de transformation, le <\/strong><strong>panier moyen<\/strong> et <strong>la fid\u00e9lit\u00e9<\/strong> :<\/p>\n<ul>\n<li>\u00ab\u00a0J&rsquo;ach\u00e8te car on m&rsquo;a pr\u00e9sent\u00e9 des produits dont j&rsquo;avais vraiment envie\u00a0\u00bb<\/li>\n<li>\u00ab\u00a0J&rsquo;ai achet\u00e9 plusieurs produits, car les produits qui me sont recommand\u00e9s correspondent vraiment \u00e0 mes envies\u00a0\u00bb<\/li>\n<li>\u00ab\u00a0Je reviens dans le magasin car je sais qu&rsquo;on me connait, et qu&rsquo;on me proposera ce dont j&rsquo;ai besoin\u00a0\u00bb<\/li>\n<\/ul>\n<p>Pour faire \u00e7a, il faut un moteur qui analyse la base de donn\u00e9es o\u00f9 sont stock\u00e9es les donn\u00e9es sur les clients (profil, achats, navigation&#8230;).<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.criteo.com\/\/corp\/data\/criteo_logo.gif\" title=\"Logo corp de Criteo\" alt=\"Logo corp de Criteo\" align=\"left\" height=\"61\" width=\"168\" \/>C&rsquo;est ce que propose <a href=\"http:\/\/www.criteo.com\" title=\"Aller su la page d'accueil de Criteo\" target=\"_blank\">Crit\u00e9o<\/a>, une startup fran\u00e7aise.<\/p>\n<p>Criteo propose son <strong>offre en <a href=\"http:\/\/fr.wikipedia.org\/wiki\/Application_Service_Provider\" title=\"Aller sur la page de Wikipedia sur la d\u00e9finition de ASP : Application Service Provider (GB)\" target=\"_blank\">ASP<\/a><\/strong> : elle h\u00e9berge elle m\u00eame la solution, et donne acc\u00e8s au service via des <a href=\"http:\/\/fr.wikipedia.org\/wiki\/Web_services\" title=\"Aller sur la page de Wikipedia, sur la d\u00e9finition des Web Services (Fr)\" target=\"_blank\">Web-services<\/a>.<\/p>\n<p>Concr\u00e8tement, \u00e7a marche comment ?<\/p>\n<p>Pour le site marchand, il faut ouvrir un compte en ligne sur Criteo, puis progammer le lien entre le site marchand et le service en ligne Criteo (Web-Services standard).<\/p>\n<p>Le lien est dans les deux sens :<\/p>\n<ul>\n<li><strong>Le marchand doit alimenter la base de donn\u00e9es Criteo<\/strong>, avec les produits et les comportements des utilisateurs (l\u00e0 ou ils vont, les produits qu&rsquo;ils ach\u00e8tent, &#8230;<\/li>\n<li>En retour, <strong>Criteo propose des recommandations<\/strong> adapt\u00e9 \u00e0 chaque client.<\/li>\n<\/ul>\n<p>Pour faire ses recommandations, Criteo cherche \u00e0 d\u00e9terminer des <strong>crit\u00e8res de ressemblance entre les utilisateurs<\/strong>. Une fois que le moteur se dit qu&rsquo;un utilisateur a des go\u00fbts proches d&rsquo;un autre (achat de m\u00eames produits), il suffit de recommander les produits choisis par l&rsquo;autre <em>(je suis pas s\u00fbr que ce soit tr\u00e8s clair&#8230; Si c&rsquo;est le cas, le mieux est d&rsquo;aller voir la suite, o\u00f9 je pr\u00e9sente le site de d\u00e9mo avec les films&#8230;)<\/em>.<br \/>\nCriteo a un prix bas\u00e9 sur les 1000 recommandations, qui va de 7\u20ac50 \u00e0 1\u20ac60 les mille reco (d\u00e9gressif en fonction du volume de reco).<\/p>\n<p>On peut jouer avec le service, sur le <a href=\"http:\/\/www.criteo.com\/films.aspx\" title=\"Aller sur la page d'accueil du site de d\u00e9mo de Criteo, qui permet d'avoir des recommendations sur des films\" target=\"_blank\">site de d\u00e9mo avec les DVD d&rsquo;Amazon<\/a> :<\/p>\n<p>D&rsquo;abord, on commence par voter pour les films qui sont propos\u00e9s :<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0703\/criteo1.jpg\" title=\"Liste des films propos\u00e9, pour donner son avis\" alt=\"Liste des films propos\u00e9, pour donner son avis\" height=\"496\" width=\"369\" \/><\/p>\n<p>Cette phase permet au moteur de Criteo d&rsquo;<strong>analyser mes choix<\/strong>, de les <strong>comparer \u00e0 ceux des autres utilisateurs<\/strong>, et de <strong>faire des recommandations<\/strong> \u00ab\u00a0pertinentes\u00a0\u00bb :<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0703\/criteo2.jpg\" title=\"Recommendations propos\u00e9es par Criteo\" alt=\"Recommendations propos\u00e9es par Criteo\" \/><\/p>\n<p>C&rsquo;est un site qui se veut p\u00e9dagogique, et qui permet de mieux comprendre comment \u00e7a marche. On a des infos sur la fiabilit\u00e9 de la recommandation : <strong>plus on donne d&rsquo;infos au moteur de Criteo, plus les recommandations sont fiables<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avoir un magasin hyper personnalis\u00e9, en fonction du client, de ses go\u00fbts, de ses achats pr\u00e9c\u00e9dents, c&rsquo;est important ! C&rsquo;est important car \u00e7a permet tout simplement d&rsquo;augmenter les taux de transformation, le panier moyen et la fid\u00e9lit\u00e9 : \u00ab\u00a0J&rsquo;ach\u00e8te car on m&rsquo;a pr\u00e9sent\u00e9 des produits dont j&rsquo;avais vraiment envie\u00a0\u00bb \u00ab\u00a0J&rsquo;ai achet\u00e9 plusieurs produits, car les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373],"class_list":["post-76","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mon magasin \u00e0 moi avec Criteo - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/03\/03\/mon-magasin-a-moi-avec-criteo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mon magasin \u00e0 moi avec Criteo - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Avoir un magasin hyper personnalis\u00e9, en fonction du client, de ses go\u00fbts, de ses achats pr\u00e9c\u00e9dents, c&rsquo;est important ! 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