{"id":7585,"date":"2012-06-20T23:55:01","date_gmt":"2012-06-20T21:55:01","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=7585"},"modified":"2012-06-20T23:55:01","modified_gmt":"2012-06-20T21:55:01","slug":"nouveaute-facebook-le-bouton-promote","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2012\/06\/20\/nouveaute-facebook-le-bouton-promote\/","title":{"rendered":"Nouveaut\u00e9 facebook : le bouton \u00ab\u00a0Promote\u00a0\u00bb"},"content":{"rendered":"<p><em>Cet article est \u00e9crit par\u00a0<a title=\"Suivre Antoine d'Arifat sur Twitter\" href=\"http:\/\/twitter.com\/antoinedarifat\" target=\"_blank\">Antoine d\u2019Arifat<\/a>, DG de\u00a0<a title=\"D\u00e9l\u00e9gation e-Commerce avec Brand Online Commerce\" href=\"http:\/\/www.brandonlinecommerce.com\" target=\"_blank\">Brand Online Commerce<\/a>, invit\u00e9 de Fran\u00e7ois sur ce blog.<\/em><\/p>\n<p>La news est pass\u00e9e un peu\u00a0inaper\u00e7ue en France. Normal, le boton \u00ab\u00a0Promote\u00a0\u00bb a \u00e9t\u00e9 lanc\u00e9 d&rsquo;abord aux US. C&rsquo;est l&rsquo;\u00e9quipe de notre filiale am\u00e9ricaine qui nous en a parl\u00e9 ce matin comme d&rsquo;une \u00e9vidence.<\/p>\n<p>Le bouton \u00ab\u00a0Promote\u00a0\u00bb permet de booster la visibilit\u00e9 des posts de votre page. Ce bouton appara\u00eet directement sur la gauche du bouton \u00ab\u00a0Publier\u00a0\u00bb. Vous pouvez choisir de promouvoir votre publication d\u00e8s sa mise en ligne ou \u00e0 post\u00e9riori. Vous d\u00e9finissez un budget global. Facebook vous indiquera une estimation du nombre de personnes qui seront \u00ab\u00a0atteintes\u00a0\u00bb.<\/p>\n<p>Voici comment cela se pr\u00e9sente lors d&rsquo;une nouvelle publication<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/fbcdn_dragon-a.akamaihd.net\/cfs-ak-snc6\/84991\/185\/347839548598012_2103447842.png\" alt=\"\" width=\"513\" height=\"377\" \/><\/p>\n<p>On retrouve la m\u00eame possibilit\u00e9 sur des publications d\u00e9j\u00e0 en ligne ici<\/p>\n<p><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/fbcdn_dragon-a.akamaihd.net\/cfs-ak-snc6\/84998\/804\/347839548598012_349196247.png\" alt=\"\" width=\"419\" height=\"233\" \/><\/p>\n<p>Bien entendu on ne peut pas promouvoir des news qui ne seraient plus tr\u00e8s \u00ab\u00a0fraiches\u00a0\u00bb. Cela serait nuisible \u00e0 la pertinence des fils d&rsquo;actualit\u00e9s de vos fans. La possibilit\u00e9 de promouvoir son post n&rsquo;est disponible que pendant 3 jours.<\/p>\n<p>Cet nouvelle possibilit\u00e9 permet de donner un coup de \u00ab\u00a0boost\u00a0\u00bb \u00e0 une publication en particulier qui va appara\u00eetre en bonne place dans le fil d&rsquo;actualit\u00e9 des fans de votre page. Ce qui est tr\u00e8s diff\u00e9rent de la possibilit\u00e9 de promouvoir un post par de la publicit\u00e9. Cette deuxi\u00e8me option existe d\u00e9j\u00e0 mais transf\u00e8re le lien vers la news du cot\u00e9 droit de la page au milieu des publicit\u00e9s. Cette zone est par nature beaucoup moins regard\u00e9e par la communaut\u00e9 des utilisateurs facebook.<\/p>\n<p>Comme souvent pour facebook, cette nouvelle possibilit\u00e9 de promotion de contenu de pages va vers une surexposition des fans des pages \u00e0 leurs publications. Cela va dans le sens des marketeurs. Mais cela va aussi avoir un impact n\u00e9gatif sur l&rsquo;acquisition et la r\u00e9tention de fans. Ils vont \u00eatre en moyenne plus durs \u00e0 convaincre car s\u00fbrs d&rsquo;\u00eatre surexpos\u00e9s. Ils co\u00fbteront plus cher \u00e0 acqu\u00e9rir.\u00a0Peu \u00e0 peu les fils d&rsquo;actualit\u00e9 des membres ressembleront de plus en plus \u00e0 leurs bo\u00eetes mails, envahies par des mails promotionnels dont les cadences\u00a0s&#8217;emballent\u00a0d&rsquo;ann\u00e9e en ann\u00e9e.<\/p>\n<p>Bref, vous l&rsquo;aurez compris, cette nouvelle possibilit\u00e9 de mettre en avant du contenu de vos pages arrive. Ne ratez pas l&rsquo;occasion d&rsquo;\u00eatre parmi les premiers \u00e0 l&rsquo;utiliser. Mais soyez vigilants de ne pas en abuser au risque de perdre une partie de votre communaut\u00e9 de fans.<\/p>\n<p>En attendant que cette option soit disponible en France voici quelques infos pour vous y pr\u00e9parer.<\/p>\n<p>https:\/\/www.facebook.com\/help\/promote<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cet article est \u00e9crit par\u00a0Antoine d\u2019Arifat, DG de\u00a0Brand Online Commerce, invit\u00e9 de Fran\u00e7ois sur ce blog. La news est pass\u00e9e un peu\u00a0inaper\u00e7ue en France. Normal, le boton \u00ab\u00a0Promote\u00a0\u00bb a \u00e9t\u00e9 lanc\u00e9 d&rsquo;abord aux US. C&rsquo;est l&rsquo;\u00e9quipe de notre filiale am\u00e9ricaine qui nous en a parl\u00e9 ce matin comme d&rsquo;une \u00e9vidence. Le bouton \u00ab\u00a0Promote\u00a0\u00bb permet de [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[373,45,383],"class_list":["post-7585","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-marketing","tag-facebook","tag-reseaux-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nouveaut\u00e9 facebook : le bouton &quot;Promote&quot; - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2012\/06\/20\/nouveaute-facebook-le-bouton-promote\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouveaut\u00e9 facebook : le bouton &quot;Promote&quot; - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Cet article est \u00e9crit par\u00a0Antoine d\u2019Arifat, DG de\u00a0Brand Online Commerce, invit\u00e9 de Fran\u00e7ois sur ce blog. La news est pass\u00e9e un peu\u00a0inaper\u00e7ue en France. Normal, le boton \u00ab\u00a0Promote\u00a0\u00bb a \u00e9t\u00e9 lanc\u00e9 d&rsquo;abord aux US. C&rsquo;est l&rsquo;\u00e9quipe de notre filiale am\u00e9ricaine qui nous en a parl\u00e9 ce matin comme d&rsquo;une \u00e9vidence. 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