{"id":7477,"date":"2012-06-01T12:17:25","date_gmt":"2012-06-01T10:17:25","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=7477"},"modified":"2012-06-01T13:13:06","modified_gmt":"2012-06-01T11:13:06","slug":"google-shopping-evolue-et-devient-payant","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2012\/06\/01\/google-shopping-evolue-et-devient-payant\/","title":{"rendered":"Google Shopping \u00e9volue et devient payant"},"content":{"rendered":"<p>Ce n&rsquo;est pas une petite nouvelle !<\/p>\n<p>Google Shopping \u00e9volue.<\/p>\n<p>Premi\u00e8re \u00e9volution, et pas une petite \u00e9volution : Google Shopping va devenir payant.<\/p>\n<p>Deuxi\u00e8me \u00e9volution : la pr\u00e9sentation des produits sur les r\u00e9sultats de recherche va \u00eatre modifi\u00e9e.<\/p>\n<p>Pr\u00e9sentation actuelle :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/06\/google.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-7478\" title=\"google\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/06\/google.jpg\" alt=\"\" width=\"650\" height=\"506\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/06\/google.jpg 650w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/06\/google-300x233.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p>Demain, le moteur de recherche devrait supprimer le bloc issu de Google Shopping (qui \u00e9tait gratuit donc), et le remplacer par un bloc, sous le bandeau de publicit\u00e9s, contenant les produits enregistr\u00e9s sur Google Shopping :<\/p>\n<p><a href=\"http:\/\/www.auctionbytes.com\/cab\/abn\/y12\/m05\/i31\/s00\"><img decoding=\"async\" class=\"alignnone\" src=\"http:\/\/www.auctionbytes.com\/cab\/abn\/y12\/m05\/i31\/images\/google_shopping_paid_2.jpg\" alt=\"\" width=\"490\" height=\"350\" \/><\/a><\/p>\n<p>Ces changements devraient intervenir assez vite aux US, puis dans le monde dans les mois \u00e0 venir.<\/p>\n<p>C&rsquo;est donc un sacr\u00e9 changement, et cela met en \u00e9vidence la pression qu&rsquo;\u00e0 Google sur l&rsquo;augmentation des revenus, et des risques que cela lui fait prendre.<\/p>\n<p>En effet, la partie r\u00e9f\u00e9rencement naturel devient de plus en plus petite, et en bas des pages. En \u00ab\u00a0poussant un peu le trait\u00a0\u00bb, Google devient une grosse page pleine de publicit\u00e9s.<\/p>\n<p>Bon, la situation de Google est clairement de plus en plus en situation d&rsquo;abus de position dominante, puisque Google favorise son moteur de shopping, int\u00e9gr\u00e9 \u00e0 la page de recherche, et d\u00e9favorise donc les autres moteurs de shopping, quelque soit leurs qualit\u00e9s.<\/p>\n<p>Les articles qui en parlent :<\/p>\n<ul>\n<li><a href=\"http:\/\/www.auctionbytes.com\/cab\/abn\/y12\/m05\/i31\/s00\" target=\"_blank\">Google Shopping Product Search Kills Free Listings<\/a><\/li>\n<li><a href=\"http:\/\/www.amazonstrategies.com\/2012\/05\/rip-google-product-search-froogle-what-it-means-for-the-google-and-the-e-commerce-industry.html\" target=\"_blank\">RIP Google Product Search (Froogle) &#8211; What it means for the Google and the e-commerce Industry<\/a><\/li>\n<li><a href=\"http:\/\/marketingland.com\/once-deemed-evil-google-now-embraces-paid-inclusion-13138\" target=\"_blank\">Once Deemed Evil, Google Now Embraces \u201cPaid Inclusion\u201d<\/a><\/li>\n<\/ul>\n<p>(via <a href=\"https:\/\/twitter.com\/#!\/cotarmanach\" target=\"_blank\">Alexandre<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce n&rsquo;est pas une petite nouvelle ! Google Shopping \u00e9volue. Premi\u00e8re \u00e9volution, et pas une petite \u00e9volution : Google Shopping va devenir payant. Deuxi\u00e8me \u00e9volution : la pr\u00e9sentation des produits sur les r\u00e9sultats de recherche va \u00eatre modifi\u00e9e. Pr\u00e9sentation actuelle : Demain, le moteur de recherche devrait supprimer le bloc issu de Google Shopping (qui [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,373,42,253],"class_list":["post-7477","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-e-marketing","tag-google","tag-moteurs-de-shopping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Shopping \u00e9volue et devient payant - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2012\/06\/01\/google-shopping-evolue-et-devient-payant\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Shopping \u00e9volue et devient payant - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Ce n&rsquo;est pas une petite nouvelle ! Google Shopping \u00e9volue. Premi\u00e8re \u00e9volution, et pas une petite \u00e9volution : Google Shopping va devenir payant. Deuxi\u00e8me \u00e9volution : la pr\u00e9sentation des produits sur les r\u00e9sultats de recherche va \u00eatre modifi\u00e9e. 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