{"id":7418,"date":"2012-05-17T18:21:30","date_gmt":"2012-05-17T16:21:30","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=7418"},"modified":"2012-05-17T18:21:30","modified_gmt":"2012-05-17T16:21:30","slug":"fab-une-reference-pour-le-f-commerce","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2012\/05\/17\/fab-une-reference-pour-le-f-commerce\/","title":{"rendered":"fab, une r\u00e9f\u00e9rence pour le f-commerce ?"},"content":{"rendered":"<p><a href=\"http:\/\/fab.com\/sale\/\" target=\"_blank\">Fab<\/a> est un site e-commerce :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/05\/Capture-d\u2019\u00e9cran-2012-05-17-\u00e0-17.34.01.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone  wp-image-7419\" title=\"Home Fab.com\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/05\/Capture-d\u2019\u00e9cran-2012-05-17-\u00e0-17.34.01.png\" alt=\"\" width=\"650\" height=\"398\" \/><\/a><\/p>\n<p>Quelles sont les sp\u00e9cificit\u00e9s de ce site ?<\/p>\n<p>D\u00e9j\u00e0, il faut donner son mail pour entrer :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/05\/Capture-d\u2019\u00e9cran-2012-05-17-\u00e0-17.40.00.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-7420\" title=\"Fab : premier acc\u00e8s\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/05\/Capture-d\u2019\u00e9cran-2012-05-17-\u00e0-17.40.00-e1337269263903.png\" alt=\"\" width=\"650\" height=\"408\" \/><\/a><\/p>\n<p>Hum, ce n&rsquo;est pas tr\u00e8s habituel, ni tr\u00e8s conseill\u00e9. C&rsquo;est une bonne id\u00e9e pour des sites tr\u00e8s particuliers, qui ne comptent pas sur le r\u00e9f\u00e9rencement naturel.<\/p>\n<p>Fab est un site qui vend des produits design.<\/p>\n<p>Le site fonctionne un peu sur le principe de vente priv\u00e9e :<\/p>\n<p>Les produits sont en vente sur une plage de temps donn\u00e9e :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/05\/Capture-d\u2019\u00e9cran-2012-05-17-\u00e0-17.44.30.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-7421\" title=\"Vente sur Fab\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/05\/Capture-d\u2019\u00e9cran-2012-05-17-\u00e0-17.44.30.png\" alt=\"\" width=\"468\" height=\"470\" \/><\/a><\/p>\n<p>Une fois sur une fiche produit, c&rsquo;est presque comme sur n&rsquo;importe quel site e-commerce :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/05\/Capture-d\u2019\u00e9cran-2012-05-17-\u00e0-17.59.12.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7426\" title=\"Zone e-commerce et social de la page produit\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/05\/Capture-d\u2019\u00e9cran-2012-05-17-\u00e0-17.59.12.png\" alt=\"\" width=\"572\" height=\"264\" \/><\/a><\/p>\n<p>On a un gros discount sur le prix, et un bouton d&rsquo;ajout au panier bien visible.<\/p>\n<p>Ce qu&rsquo;on remarque, c&rsquo;est au dessus, le \u00ab\u00a0Add to Favorites\u00a0\u00bb . Sur la plupart des sites, ce type de fonction est discret. Ici, c&rsquo;est le deuxi\u00e8me \u00e9l\u00e9ment mis en avant, juste apr\u00e8s le bouton d&rsquo;ajout au panier (quand m\u00eame \ud83d\ude09 ).<\/p>\n<p>Remarquez en haut, toutes les options de partage : Twitter, Facebook, le bouton like de Facebook, et enfin, le bouton de Pinterest !<\/p>\n<p>On sent bien que pour Fab, le partage, c&rsquo;est pas de la rigolade !<\/p>\n<p>Si je clique sur le coeur, ce message s&rsquo;affiche :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/05\/Capture-d\u2019\u00e9cran-2012-05-17-\u00e0-17.49.17.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7423\" title=\"Apr\u00e8s le clic sur &quot;j'aime&quot;\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/05\/Capture-d\u2019\u00e9cran-2012-05-17-\u00e0-17.49.17.png\" alt=\"\" width=\"599\" height=\"297\" \/><\/a><\/p>\n<p>Deux choses int\u00e9ressantes :<\/p>\n<ul>\n<li>On est sur une fonction bien plus \u00e9volu\u00e9e que le \u00ab\u00a0like\u00a0\u00bb de base de Facebook<\/li>\n<li>Regardez le message en bas de la fen\u00eatre : si cette invitation me d\u00e9range, je peux la d\u00e9sactiver.<\/li>\n<\/ul>\n<p>Poursuivons. Je clique sur le lien propos\u00e9, pour montrer ce produit \u00e0 mes amis sur Facebook \u00a0:<\/p>\n<p>Cela ouvre une fen\u00eatre, qui me demande si je veux ajouter l&rsquo;application Fab \u00e0 Facebook :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/05\/Capture-d\u2019\u00e9cran-2012-05-17-\u00e0-17.52.08.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7424\" title=\"Fen\u00eatre pour accepter l'application Facebook Fab\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/05\/Capture-d\u2019\u00e9cran-2012-05-17-\u00e0-17.52.08.png\" alt=\"\" width=\"638\" height=\"319\" \/><\/a><\/p>\n<p>Bon, cette \u00e9tape est un peu anxiog\u00e8ne, on me dit que cette application va publier en mon nom des informations sur les produits. &#8230;<\/p>\n<p>Je ne connais pas le taux de transformation \u00e0 cette \u00e9tape un peu sensible&#8230; \u00e7a serait int\u00e9ressant d&rsquo;avoir plus d&rsquo;infos l\u00e0 dessus.<\/p>\n<p>Ce qui est s\u00fbr, c&rsquo;est que c&rsquo;est bien mieux, de mon point de vue, d&rsquo;avoir une application de la marque du magasin.<\/p>\n<p>Bon, all\u00e9, tant pis pour mes amis Facebook, je dis ok :<\/p>\n<p>Le r\u00e9sultat : je re\u00e7ois un mail :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/05\/Capture-d\u2019\u00e9cran-2012-05-17-\u00e0-17.57.30.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7425\" title=\"Mail suite \u00e0 l'acceptation de l'application Fab\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/05\/Capture-d\u2019\u00e9cran-2012-05-17-\u00e0-17.57.30.png\" alt=\"\" width=\"609\" height=\"475\" \/><\/a><\/p>\n<p>Le bouton, on ne peut plus incitatif, envoie sur la page Live Feed du site :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/05\/Capture-d\u2019\u00e9cran-2012-05-17-\u00e0-18.02.11.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7427\" title=\"Page Feed de Fab\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/05\/Capture-d\u2019\u00e9cran-2012-05-17-\u00e0-18.02.11-e1337270606985.png\" alt=\"\" width=\"650\" height=\"396\" \/><\/a><\/p>\n<p>Au survol d&rsquo;une vignette, l&rsquo;ensemble des boutons de partage sont affich\u00e9s<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/05\/Capture-d\u2019\u00e9cran-2012-05-17-\u00e0-18.03.45.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7428\" title=\"Fonctions de partage affich\u00e9s sur la vignette de la page Feed\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/05\/Capture-d\u2019\u00e9cran-2012-05-17-\u00e0-18.03.45.png\" alt=\"\" width=\"236\" height=\"332\" \/><\/a><\/p>\n<p>Je peux certe acheter ce produit, mais le partager, en parler autour de moi, \u00e0 mes amis, c&rsquo;est presque plus important !<\/p>\n<p>Une autre chose m&rsquo;a marqu\u00e9 : le site bouge en permanence. En haut de la page, un bouton affiche le nombre de nouveaux \u00e9l\u00e9ments :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/05\/Capture-d\u2019\u00e9cran-2012-05-17-\u00e0-18.06.24.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7429\" title=\"Boutons en haut de la page Feed\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/05\/Capture-d\u2019\u00e9cran-2012-05-17-\u00e0-18.06.24.png\" alt=\"\" width=\"256\" height=\"42\" \/><\/a><\/p>\n<p>Un clic sur ce bouton et la page se met \u00e0 jour, en ajax.<\/p>\n<p>Bon, vous ne pouvez pas ne pas avoir vu le bouton d&rsquo;\u00e0 c\u00f4t\u00e9 : Invite. Oui, partager, inviter&#8230;. on est clairement dans le social \u00e0 fond !<\/p>\n<p>Un clic sur Invite m&rsquo;am\u00e8ne sur une page qui affiche la liste de mes amis, et me propose de choisir les amis avec qui je veux faire du shopping ;).<\/p>\n<p>La fonction d&rsquo;ajout un commentaire est branch\u00e9e sur Facebook \u00e9galement :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/05\/Capture-d\u2019\u00e9cran-2012-05-17-\u00e0-18.10.53.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7430\" title=\"Ajout d'un commentaire via Facebook\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/05\/Capture-d\u2019\u00e9cran-2012-05-17-\u00e0-18.10.53.png\" alt=\"\" width=\"672\" height=\"368\" \/><\/a><\/p>\n<p>R\u00e9sultat : ce commentaire apparait sur le site Fab.com, mais \u00e9galement sur ma page Facebook, et est donc vu par mes amis :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/05\/Capture-d\u2019\u00e9cran-2012-05-17-\u00e0-18.14.10.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7431\" title=\"Le commentaire, repris sur ma page Facebook\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/05\/Capture-d\u2019\u00e9cran-2012-05-17-\u00e0-18.14.10.png\" alt=\"\" width=\"384\" height=\"240\" \/><\/a><\/p>\n<p>Au final, c&rsquo;est la premi\u00e8re boutique que je vois ou les fonctions sociales sont autant mises en avant.<\/p>\n<p>Ce site a eu l&rsquo;intelligence de compl\u00e8tement concevoir son fontionnement par rapport \u00e0 ce que proposent les r\u00e9seaux sociaux, ce qui est bien plus efficace que d&rsquo;essayer de \u00ab\u00a0vendre sur Facebook\u00a0\u00bb.<\/p>\n<p>Pour finir, je vous propose une interview du fondateur de ce site, qui parle du lien entre son site et Facebook :<\/p>\n<p><script src=\"http:\/\/player.ooyala.com\/player.js?embedCode=1icjlwNDrSNxDnf-vF0eOUhleOjttIC2&#038;playerBrandingId=8a7a9c84ac2f4e8398ebe50c07eb2f9d&#038;width=640&#038;deepLinkEmbedCode=1icjlwNDrSNxDnf-vF0eOUhleOjttIC2&#038;height=360&#038;thruParam_bloomberg-ui[popOutButtonVisible]=FALSE\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fab est un site e-commerce : Quelles sont les sp\u00e9cificit\u00e9s de ce site ? D\u00e9j\u00e0, il faut donner son mail pour entrer : Hum, ce n&rsquo;est pas tr\u00e8s habituel, ni tr\u00e8s conseill\u00e9. C&rsquo;est une bonne id\u00e9e pour des sites tr\u00e8s particuliers, qui ne comptent pas sur le r\u00e9f\u00e9rencement naturel. Fab est un site qui vend [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,254,45],"class_list":["post-7418","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-f-commerce","tag-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>fab, une r\u00e9f\u00e9rence pour le f-commerce ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2012\/05\/17\/fab-une-reference-pour-le-f-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"fab, une r\u00e9f\u00e9rence pour le f-commerce ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Fab est un site e-commerce : Quelles sont les sp\u00e9cificit\u00e9s de ce site ? D\u00e9j\u00e0, il faut donner son mail pour entrer : Hum, ce n&rsquo;est pas tr\u00e8s habituel, ni tr\u00e8s conseill\u00e9. C&rsquo;est une bonne id\u00e9e pour des sites tr\u00e8s particuliers, qui ne comptent pas sur le r\u00e9f\u00e9rencement naturel. 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D\u00e9j\u00e0, il faut donner son mail pour entrer : Hum, ce n&rsquo;est pas tr\u00e8s habituel, ni tr\u00e8s conseill\u00e9. C&rsquo;est une bonne id\u00e9e pour des sites tr\u00e8s particuliers, qui ne comptent pas sur le r\u00e9f\u00e9rencement naturel. 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