{"id":741,"date":"2008-10-27T17:02:57","date_gmt":"2008-10-27T16:02:57","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=741"},"modified":"2008-10-27T17:02:57","modified_gmt":"2008-10-27T16:02:57","slug":"quelle-strategie-pour-google-monde","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/10\/27\/quelle-strategie-pour-google-monde\/","title":{"rendered":"Quelle strat\u00e9gie pour google \u00ab\u00a0Monde\u00a0\u00bb"},"content":{"rendered":"<p>Je cherchais un titre, pour couvrir toutes les applications de Google, li\u00e9es \u00e0 la g\u00e9olocalisation, aux cartes : Google Maps, Google Earth., &#8230;<\/p>\n<p>Quelques news r\u00e9centes :<\/p>\n<ul>\n<li>Lancement de Google Earth sur iPhone ;<\/li>\n<li>La nouvelle release de l&rsquo;iPhone contiendra le service Google Street View ;<\/li>\n<li>Google vient de se payer un satellite (ils ont pay\u00e9 50% du bidule) pour avoir un acc\u00e8s direct aux photos du monde ;<\/li>\n<\/ul>\n<p>Tout cel\u00e0, ce n&rsquo;est plus de la \u00ab\u00a0beta\u00a0\u00bb, c&rsquo;est <strong>la pr\u00e9paration d&rsquo;un plan<\/strong>.<\/p>\n<p>Quelle peut \u00eatre la strat\u00e9gie de Google ? Je parle de strat\u00e9gie pour gagner de l&rsquo;argent !<\/p>\n<p>Il me semble \u00e9vident qu&rsquo;on est sur le m\u00eame mod\u00e8le que ce qui a fait le succ\u00e8s de Google &#8211; le moteur de recherche :<\/p>\n<ul>\n<li>Google s&rsquo;impose comme leader mondial de ce type de services (carte, g\u00e9olocalisation, &#8230;) ;<\/li>\n<li>On utilise ces applications partout, sur son ordinateur, dans sa voiture, sur son t\u00e9l\u00e9phone mobile ;<\/li>\n<li>Ces applications s&rsquo;enrichissent de services \u00ab\u00a0de proximit\u00e9\u00a0\u00bb : au lieu de chercher par mots, on cherche par proximit\u00e9 g\u00e9ographique ;<\/li>\n<li>Une fois les usages bien mis en place, les utilisateurs bien accroch\u00e9 au service, on met en branle la machine \u00e0 cash, la publicit\u00e9.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Je cherchais un titre, pour couvrir toutes les applications de Google, li\u00e9es \u00e0 la g\u00e9olocalisation, aux cartes : Google Maps, Google Earth., &#8230; Quelques news r\u00e9centes : Lancement de Google Earth sur iPhone ; La nouvelle release de l&rsquo;iPhone contiendra le service Google Street View ; Google vient de se payer un satellite (ils ont [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[42,17,109],"class_list":["post-741","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-google","tag-leaders-internet","tag-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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