{"id":7220,"date":"2012-04-04T08:36:32","date_gmt":"2012-04-04T06:36:32","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=7220"},"modified":"2012-04-04T08:36:32","modified_gmt":"2012-04-04T06:36:32","slug":"salon-b-ecommerce-conference-b2b","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2012\/04\/04\/salon-b-ecommerce-conference-b2b\/","title":{"rendered":"Salon b-ecommerce – conf\u00e9rence B2B"},"content":{"rendered":"

J’animais hier une conf\u00e9rence sur le B2B, au salon b-ecommerce<\/a>.<\/p>\n

D\u00e9j\u00e0, j’ai \u00e9t\u00e9 marqu\u00e9 par\u00a0l’affluence\u00a0pour cette conf\u00e9rence : la salle \u00e9tait bond\u00e9e, cela devait faire environ 200 personnes.<\/p>\n

Le sujet int\u00e9resse donc, \u00e0 juste titre : le e-commerce B2B est, on le sait, un gisement de valeur tr\u00e8s important et sous exploit\u00e9<\/strong>.<\/p>\n

Quand j’anime une conf\u00e9rence, j’aime bien que \u00e7a soit un vrai d\u00e9bat ;). Et sur ce sujet, c’\u00e9tait assez facile, parce que c’est un sujet tr\u00e8s riche en fait, et tr\u00e8s vari\u00e9.<\/p>\n

Exemples<\/p>\n

Certains sites e-commerce B2B sont en fait uniquement tourn\u00e9s vers les clients existants, et proposent une relation client am\u00e9lior\u00e9e, acc\u00e9l\u00e9r\u00e9e.<\/p>\n

Mais pour d’autres, le site e-commerce est un canal de vente \u00e0 part enti\u00e8re, et l’acquisition de nouveaux clients par ce canal est juste fondamental.<\/p>\n

Pour le paiement : pour certains sites, il s’agit plus de collecter des demandes de devis alors que pour d’autres, on pourra mettre en place un paiement en ligne.<\/p>\n

Je suis un peu sorti de mon r\u00f4le d’arbitre neutre, parce que j’avais le sentiment que la discussion correspondait trop \u00e0 un profil\u00a0restrictif\u00a0du e-commerce B2B…<\/p>\n

Au niveau du salon, bien s\u00fbr il y a moins de monde qu’\u00e0 la convention e-commerce, mais il m’a sembl\u00e9 que le public est plus \u00ab\u00a0qualitatif\u00a0\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

J’animais hier une conf\u00e9rence sur le B2B, au salon b-ecommerce. D\u00e9j\u00e0, j’ai \u00e9t\u00e9 marqu\u00e9 par\u00a0l’affluence\u00a0pour cette conf\u00e9rence : la salle \u00e9tait bond\u00e9e, cela devait faire environ 200 personnes. Le sujet int\u00e9resse donc, \u00e0 juste titre : le e-commerce B2B est, on le sait, un gisement de valeur tr\u00e8s important et sous exploit\u00e9. Quand j’anime une […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,71,371,12],"class_list":["post-7220","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-b2b","tag-e-commerce","tag-salons-et-evenements"],"yoast_head":"\nSalon b-ecommerce - conf\u00e9rence B2B - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2012\/04\/04\/salon-b-ecommerce-conference-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salon b-ecommerce - conf\u00e9rence B2B - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"J’animais hier une conf\u00e9rence sur le B2B, au salon b-ecommerce. D\u00e9j\u00e0, j’ai \u00e9t\u00e9 marqu\u00e9 par\u00a0l’affluence\u00a0pour cette conf\u00e9rence : la salle \u00e9tait bond\u00e9e, cela devait faire environ 200 personnes. Le sujet int\u00e9resse donc, \u00e0 juste titre : le e-commerce B2B est, on le sait, un gisement de valeur tr\u00e8s important et sous exploit\u00e9. Quand j’anime une […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2012\/04\/04\/salon-b-ecommerce-conference-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2012-04-04T06:36:32+00:00\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/04\\\/04\\\/salon-b-ecommerce-conference-b2b\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/04\\\/04\\\/salon-b-ecommerce-conference-b2b\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"Salon b-ecommerce – conf\u00e9rence B2B\",\"datePublished\":\"2012-04-04T06:36:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/04\\\/04\\\/salon-b-ecommerce-conference-b2b\\\/\"},\"wordCount\":250,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"keywords\":[\"ARAOK !\",\"B2B\",\"e-commerce\",\"Salons et \u00e9v\u00e8nements\"],\"articleSection\":[\"e-commerce\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/04\\\/04\\\/salon-b-ecommerce-conference-b2b\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/04\\\/04\\\/salon-b-ecommerce-conference-b2b\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/04\\\/04\\\/salon-b-ecommerce-conference-b2b\\\/\",\"name\":\"Salon b-ecommerce - conf\u00e9rence B2B - Ziserman.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\"},\"datePublished\":\"2012-04-04T06:36:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/04\\\/04\\\/salon-b-ecommerce-conference-b2b\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/04\\\/04\\\/salon-b-ecommerce-conference-b2b\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/04\\\/04\\\/salon-b-ecommerce-conference-b2b\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Salon b-ecommerce – conf\u00e9rence B2B\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\",\"name\":\"BLOG E-COMMERCE\",\"description\":\"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\",\"name\":\"Fran\u00e7ois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\"},\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Salon b-ecommerce - conf\u00e9rence B2B - Ziserman.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ziserman.com\/blog\/2012\/04\/04\/salon-b-ecommerce-conference-b2b\/","og_locale":"fr_FR","og_type":"article","og_title":"Salon b-ecommerce - conf\u00e9rence B2B - Ziserman.com","og_description":"J’animais hier une conf\u00e9rence sur le B2B, au salon b-ecommerce. D\u00e9j\u00e0, j’ai \u00e9t\u00e9 marqu\u00e9 par\u00a0l’affluence\u00a0pour cette conf\u00e9rence : la salle \u00e9tait bond\u00e9e, cela devait faire environ 200 personnes. Le sujet int\u00e9resse donc, \u00e0 juste titre : le e-commerce B2B est, on le sait, un gisement de valeur tr\u00e8s important et sous exploit\u00e9. Quand j’anime une […]","og_url":"https:\/\/www.ziserman.com\/blog\/2012\/04\/04\/salon-b-ecommerce-conference-b2b\/","og_site_name":"Ziserman.com","article_published_time":"2012-04-04T06:36:32+00:00","author":"Fran\u00e7ois","twitter_card":"summary_large_image","twitter_creator":"@ziserman","twitter_site":"@ziserman","twitter_misc":{"\u00c9crit par":"Fran\u00e7ois","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ziserman.com\/blog\/2012\/04\/04\/salon-b-ecommerce-conference-b2b\/#article","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/2012\/04\/04\/salon-b-ecommerce-conference-b2b\/"},"author":{"name":"Fran\u00e7ois","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"headline":"Salon b-ecommerce – conf\u00e9rence B2B","datePublished":"2012-04-04T06:36:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2012\/04\/04\/salon-b-ecommerce-conference-b2b\/"},"wordCount":250,"commentCount":3,"publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"keywords":["ARAOK !","B2B","e-commerce","Salons et \u00e9v\u00e8nements"],"articleSection":["e-commerce"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ziserman.com\/blog\/2012\/04\/04\/salon-b-ecommerce-conference-b2b\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ziserman.com\/blog\/2012\/04\/04\/salon-b-ecommerce-conference-b2b\/","url":"https:\/\/www.ziserman.com\/blog\/2012\/04\/04\/salon-b-ecommerce-conference-b2b\/","name":"Salon b-ecommerce - conf\u00e9rence B2B - Ziserman.com","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/#website"},"datePublished":"2012-04-04T06:36:32+00:00","breadcrumb":{"@id":"https:\/\/www.ziserman.com\/blog\/2012\/04\/04\/salon-b-ecommerce-conference-b2b\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ziserman.com\/blog\/2012\/04\/04\/salon-b-ecommerce-conference-b2b\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ziserman.com\/blog\/2012\/04\/04\/salon-b-ecommerce-conference-b2b\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ziserman.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Salon b-ecommerce – conf\u00e9rence B2B"}]},{"@type":"WebSite","@id":"https:\/\/www.ziserman.com\/blog\/#website","url":"https:\/\/www.ziserman.com\/blog\/","name":"BLOG E-COMMERCE","description":"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie","publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ziserman.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72","name":"Fran\u00e7ois","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","caption":"Fran\u00e7ois"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g"},"url":"https:\/\/www.ziserman.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/7220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/comments?post=7220"}],"version-history":[{"count":0,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/7220\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/media?parent=7220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/categories?post=7220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/tags?post=7220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}