{"id":7180,"date":"2012-03-29T16:28:14","date_gmt":"2012-03-29T15:28:14","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=7180"},"modified":"2012-03-29T16:28:14","modified_gmt":"2012-03-29T15:28:14","slug":"girls-tech-in-paris","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2012\/03\/29\/girls-tech-in-paris\/","title":{"rendered":"Girls Tech in Paris"},"content":{"rendered":"

Cet article est \u00e9crit par Augustin GUELDRY<\/a>, fondateur de COLICOACH<\/a> Conseil livraison et logistique e-commerce et du blog Livrezfacile<\/a>.<\/em><\/p>\n

J’ai assist\u00e9\u00a0cette semaine\u00a0\u00e0 la soir\u00e9e Girls Tech in Paris <\/a>qui vise \u00e0 r\u00e9compenser des femmes entrepreneuses dans les technologies. Le concours \u00e9tait ouvert \u00e0 l’ensemble de l’Europe et \u00e9tait sponsoris\u00e9 notamment par Ventech, Orange, Le Web et Founder Institute.<\/p>\n

La short- list \u00e9tait de 5 projets en comp\u00e9tition pour le titre supr\u00eame.<\/p>\n

\u00a0\u00bb Face aux 5 femmes d\u2019exception s\u00e9lectionn\u00e9es en France, UK, Isra\u00ebl, Pologne et Russie, un jury de qualit\u00e9 a tranch\u00e9. Ce jury \u00e9tait compos\u00e9, entre autres, de Gilles Babinet (Musiwave, Eyeka, MXP4, Captain Dash), repr\u00e9sentant de l\u2019entrepreneuriat en France, de Claudia Helming (Dawanda), repr\u00e9sentante de l\u2019entrepreneuriat en Allemagne, de Alena Osipova (Fast Lane Ventures), repr\u00e9sentante du capital risque en Russie, de Pascal Latouche, Directeur Nouveaux concepts Marketing chez Orange et de Catherine Barba, The Digital Factory.\u00a0\u00bb<\/p>\n

La gagnante est Lina Bachar Kirshon pour la soci\u00e9t\u00e9 buzzdoes<\/a> d’Israel et qui a fait une pr\u00e9sentation simple mais tr\u00e8s convaincante de son innovation. De quoi s’agit il exactement ?<\/p>\n

\"\"<\/a><\/p>\n

Cela s’adresse aux d\u00e9veloppeurs d’application pour les mobiles en permettant \u00e0 leurs utilisateurs de devenir eux-m\u00eame promoteur de l’application.<\/p>\n

Le concept utilise le principe du bouche \u00e0 oreille :<\/p>\n

L’utilisateur recommande \u00e0 ses amis l’application et cela lui permet d’\u00eatre r\u00e9compens\u00e9 lorsque sa recommandation am\u00e8ne de nouveaux utilisateurs au d\u00e9veloppeur de l’application.<\/p>\n

L’objectif de ce marketing viral est de faire \u00e9merger votre App parmi les centaines de milliers existantes et les 60.000 nouvelles qui paraissent chaque mois …<\/p>\n

J’ai demand\u00e9 \u00e0 Catherine Barba de bien vouloir nous dire ce qui a retenu son attention dans cette entreprise : \u00ab\u00a0Je trouve que la qualit\u00e9 de la pr\u00e9sentation tr\u00e8s orient\u00e9e sur les b\u00e9n\u00e9fices clients (et moins sur la technologie utilis\u00e9e) et l’enthousiasme ont fait la diff\u00e9rence\u00a0\u00bb<\/p>\n

Un grand bravo pour les initiateurs de ce Girls Tech in Paris qui d\u00e9montre tout le potentiel de cr\u00e9ativit\u00e9 des femmes dans les technologies<\/p>\n","protected":false},"excerpt":{"rendered":"

Cet article est \u00e9crit par Augustin GUELDRY, fondateur de COLICOACH Conseil livraison et logistique e-commerce et du blog Livrezfacile. J’ai assist\u00e9\u00a0cette semaine\u00a0\u00e0 la soir\u00e9e Girls Tech in Paris qui vise \u00e0 r\u00e9compenser des femmes entrepreneuses dans les technologies. Le concours \u00e9tait ouvert \u00e0 l’ensemble de l’Europe et \u00e9tait sponsoris\u00e9 notamment par Ventech, Orange, Le Web […]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,46],"tags":[27,8],"class_list":["post-7180","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-reseaux-sociaux","tag-iphone","tag-nouvelles-interfaces"],"yoast_head":"\nGirls Tech in Paris - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2012\/03\/29\/girls-tech-in-paris\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Girls Tech in Paris - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Cet article est \u00e9crit par Augustin GUELDRY, fondateur de COLICOACH Conseil livraison et logistique e-commerce et du blog Livrezfacile. 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