{"id":7135,"date":"2012-03-20T14:40:34","date_gmt":"2012-03-20T13:40:34","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=7135"},"modified":"2012-03-21T00:03:04","modified_gmt":"2012-03-20T23:03:04","slug":"laventure-americaine-de-prestashop","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2012\/03\/20\/laventure-americaine-de-prestashop\/","title":{"rendered":"L&rsquo;aventure am\u00e9ricaine de Prestashop"},"content":{"rendered":"<p>R\u00e9ussir aux US est un challenge pour n&rsquo;importe quel \u00e9diteur.<\/p>\n<p>Pour autant, les US, c&rsquo;est LE pays du logiciel.<\/p>\n<p>C&rsquo;est aussi le pays du e-commerce, avec un volume d&rsquo;affaires \u00e9quivalent \u00e0 l&rsquo;ensemble de l&rsquo;europe !<\/p>\n<p>Prestashop a d\u00e9cid\u00e9, il y a d\u00e9j\u00e0 plusieurs mois, de se lancer aux US.<\/p>\n<p>Pour acc\u00e9l\u00e9rer les choses, Prestashop a organis\u00e9 un Barcamp \u00e0 New York.<\/p>\n<p>Et pour faire les choses en grand, Prestashop a amen\u00e9, pour ce Barcamp, 60 personnes, pratiquement toute l&rsquo;\u00e9quipe Prestashop !<\/p>\n<p>L&rsquo;objectif est, au del\u00e0 de l&rsquo;\u00e9v\u00e8nement, de donner une dynamique \u00ab\u00a0mondiale\u00a0\u00bb, \u00e0 l&rsquo;ensemble de l&rsquo;\u00e9quipe.<\/p>\n<p>J&rsquo;y suis, en live, et je vous propose de partager quelques informations sur cet \u00e9v\u00e8nement en direct.<\/p>\n<p>Bruno et Christophe introduisent l&rsquo;\u00e9v\u00e8nement :<\/p>\n<p>Prestashop a d\u00e9marr\u00e9 en 2007 : 200 boutiques&#8230; Plus de 100 000 boutiques en ligue aujourd&rsquo;hui.<\/p>\n<p>Nouveaut\u00e9s annonc\u00e9es : Multi Boutique et Navigation \u00e0 facette.<\/p>\n<p>Autre info, sur l&rsquo;application Mobile.<\/p>\n<p>Il s&rsquo;agit d&rsquo;une vrai application, native. Vous pouvez par exemple l&rsquo;essayer avec la boutique <a href=\"http:\/\/www.menlook.com\/fr\/\" target=\"_blank\">Menlook<\/a>, sur iTunes.<\/p>\n<p>Pr\u00e9sentation par Cybersource (probablement le premier PSP mondial) :<\/p>\n<p>La fraude en ligne repr\u00e9senterait 2,7 Milliard $ de perte, ce qui repr\u00e9senterait 2,7% (cela me semble tr\u00e8s \u00e9lev\u00e9. Pour les emarchands que je connais, on est bien en dessous).<\/p>\n<h3>Autre pr\u00e9sentation, par TemplateMonster, sur le cross selling<\/h3>\n<p>Exemples de cross selling r\u00e9ussi :<\/p>\n<p>Macdo, qui propose syst\u00e9matiquement un d\u00e9ssert avec un caf\u00e9 \ud83d\ude09<\/p>\n<p>H\u00e9bergeurs, qui proposent des services compl\u00e9mentaires, ou de migrer vers une offre \u00ab\u00a0plus performante\u00a0\u00bb<\/p>\n<p>Amazon bien s\u00fbr,\u00a0Apple, Dell (lors des processus de configuration des ordinateurs)<\/p>\n<p>Conseils :<\/p>\n<ul>\n<li>Faites des bundles. Voir ce que fait Amazon, avec des bundles sans discount sur le prix !<\/li>\n<li>Proposez des services compl\u00e9mentaires (extension de garantie par exemple)<\/li>\n<li>Mettez en avant l&rsquo;option qui contient du cross selling<\/li>\n<li>Faire simple (un seul clic)<\/li>\n<li>Ne pas aller au del\u00e0 de 30% d&rsquo;augmentation par rapport au prix du produit principal<\/li>\n<li>Faire une offre facile a acheter, fluide dans le processus achat<\/li>\n<li>Parfois, il peut \u00eatre int\u00e9ressant de g\u00e9n\u00e9rer automatiquement deux commandes (???)<\/li>\n<li>Proposer une assistance \u00ab\u00a0live\u00a0\u00bb pour accompagner les clients<\/li>\n<li>Utiliser l&rsquo;eMail.<\/li>\n<\/ul>\n<p>Il faut se doter d&rsquo;outils pour faire \u00e7a :<\/p>\n<ul>\n<li>un outil de CRM<\/li>\n<li>News letter management<\/li>\n<li>Analytics et AB Testing<\/li>\n<li>Live Chat<\/li>\n<\/ul>\n<h3>Pr\u00e9sentation par WordWatch<\/h3>\n<p>Solution de gestion de campagnes Adwords<\/p>\n<p>5 conseils :<\/p>\n<p>1) Le prix du CPC augmente. <strong>400% depuis 2006 !!!<\/strong><\/p>\n<p>il faut trouver des solutions pour \u00e9viter cette inflation (long tail, &#8230;)<\/p>\n<p>(la suite est un peu \u00ab\u00a0tarte \u00e0 la cr\u00e8me \ud83d\ude09 )<\/p>\n<h3>Road map Prestashop<\/h3>\n<p>A propos de la 1.5 :<\/p>\n<p>&#8211; Multi boutique : une seule instance de Prestashop pour plusieurs boutiques<\/p>\n<p>&#8211; Multi Stock : Plusieurs entrepots, possible de combiner avec plusieurs addresses de livraison<\/p>\n<p>&#8211; Moteur de gestion de r\u00e8gles de promotion : adapter le prix, pour un nouveau client, pour un client qui revient, &#8230;<\/p>\n<p>&#8211; Passer des commandes depuis le back office<\/p>\n<p>Pas de date de sortie annonc\u00e9e, la 1.5 sortira d&rsquo;ici quelques mois, il reste du travail \ud83d\ude09<\/p>\n<h3>Le mot de la fin (de ce billet \ud83d\ude09 )<\/h3>\n<p>Sur un stand, des gars de chez Google regardent une d\u00e9mo Prestashop. A la fin, ils disent : \u00ab\u00a0super les gars, votre produit est vraiment bien\u00a0\u00bb.<\/p>\n<p>Vous imaginez la motivation des \u00e9quipes apr\u00e8s \u00e7a ? Ils avaient des \u00e9toiles dans les yeux \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>R\u00e9ussir aux US est un challenge pour n&rsquo;importe quel \u00e9diteur. Pour autant, les US, c&rsquo;est LE pays du logiciel. C&rsquo;est aussi le pays du e-commerce, avec un volume d&rsquo;affaires \u00e9quivalent \u00e0 l&rsquo;ensemble de l&rsquo;europe ! Prestashop a d\u00e9cid\u00e9, il y a d\u00e9j\u00e0 plusieurs mois, de se lancer aux US. Pour acc\u00e9l\u00e9rer les choses, Prestashop a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[14,12,189],"class_list":["post-7135","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-open-source","tag-salons-et-evenements","tag-systeme-dinformation-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;aventure am\u00e9ricaine de Prestashop - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2012\/03\/20\/laventure-americaine-de-prestashop\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;aventure am\u00e9ricaine de Prestashop - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"R\u00e9ussir aux US est un challenge pour n&rsquo;importe quel \u00e9diteur. Pour autant, les US, c&rsquo;est LE pays du logiciel. C&rsquo;est aussi le pays du e-commerce, avec un volume d&rsquo;affaires \u00e9quivalent \u00e0 l&rsquo;ensemble de l&rsquo;europe ! Prestashop a d\u00e9cid\u00e9, il y a d\u00e9j\u00e0 plusieurs mois, de se lancer aux US. Pour acc\u00e9l\u00e9rer les choses, Prestashop a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2012\/03\/20\/laventure-americaine-de-prestashop\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-20T13:40:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-03-20T23:03:04+00:00\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/03\\\/20\\\/laventure-americaine-de-prestashop\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/03\\\/20\\\/laventure-americaine-de-prestashop\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"L&rsquo;aventure am\u00e9ricaine de Prestashop\",\"datePublished\":\"2012-03-20T13:40:34+00:00\",\"dateModified\":\"2012-03-20T23:03:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/03\\\/20\\\/laventure-americaine-de-prestashop\\\/\"},\"wordCount\":559,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"keywords\":[\"Open Source\",\"Salons et \u00e9v\u00e8nements\",\"Syst\u00e8me d'information e-commerce\"],\"articleSection\":[\"e-commerce\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/03\\\/20\\\/laventure-americaine-de-prestashop\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/03\\\/20\\\/laventure-americaine-de-prestashop\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/03\\\/20\\\/laventure-americaine-de-prestashop\\\/\",\"name\":\"L'aventure am\u00e9ricaine de Prestashop - Ziserman.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\"},\"datePublished\":\"2012-03-20T13:40:34+00:00\",\"dateModified\":\"2012-03-20T23:03:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/03\\\/20\\\/laventure-americaine-de-prestashop\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/03\\\/20\\\/laventure-americaine-de-prestashop\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/03\\\/20\\\/laventure-americaine-de-prestashop\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L&rsquo;aventure am\u00e9ricaine de Prestashop\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\",\"name\":\"BLOG E-COMMERCE\",\"description\":\"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\",\"name\":\"Fran\u00e7ois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\"},\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L'aventure am\u00e9ricaine de Prestashop - Ziserman.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ziserman.com\/blog\/2012\/03\/20\/laventure-americaine-de-prestashop\/","og_locale":"fr_FR","og_type":"article","og_title":"L'aventure am\u00e9ricaine de Prestashop - Ziserman.com","og_description":"R\u00e9ussir aux US est un challenge pour n&rsquo;importe quel \u00e9diteur. Pour autant, les US, c&rsquo;est LE pays du logiciel. C&rsquo;est aussi le pays du e-commerce, avec un volume d&rsquo;affaires \u00e9quivalent \u00e0 l&rsquo;ensemble de l&rsquo;europe ! Prestashop a d\u00e9cid\u00e9, il y a d\u00e9j\u00e0 plusieurs mois, de se lancer aux US. Pour acc\u00e9l\u00e9rer les choses, Prestashop a [&hellip;]","og_url":"https:\/\/www.ziserman.com\/blog\/2012\/03\/20\/laventure-americaine-de-prestashop\/","og_site_name":"Ziserman.com","article_published_time":"2012-03-20T13:40:34+00:00","article_modified_time":"2012-03-20T23:03:04+00:00","author":"Fran\u00e7ois","twitter_card":"summary_large_image","twitter_creator":"@ziserman","twitter_site":"@ziserman","twitter_misc":{"\u00c9crit par":"Fran\u00e7ois","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ziserman.com\/blog\/2012\/03\/20\/laventure-americaine-de-prestashop\/#article","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/2012\/03\/20\/laventure-americaine-de-prestashop\/"},"author":{"name":"Fran\u00e7ois","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"headline":"L&rsquo;aventure am\u00e9ricaine de Prestashop","datePublished":"2012-03-20T13:40:34+00:00","dateModified":"2012-03-20T23:03:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2012\/03\/20\/laventure-americaine-de-prestashop\/"},"wordCount":559,"commentCount":6,"publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"keywords":["Open Source","Salons et \u00e9v\u00e8nements","Syst\u00e8me d'information e-commerce"],"articleSection":["e-commerce"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ziserman.com\/blog\/2012\/03\/20\/laventure-americaine-de-prestashop\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ziserman.com\/blog\/2012\/03\/20\/laventure-americaine-de-prestashop\/","url":"https:\/\/www.ziserman.com\/blog\/2012\/03\/20\/laventure-americaine-de-prestashop\/","name":"L'aventure am\u00e9ricaine de Prestashop - Ziserman.com","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/#website"},"datePublished":"2012-03-20T13:40:34+00:00","dateModified":"2012-03-20T23:03:04+00:00","breadcrumb":{"@id":"https:\/\/www.ziserman.com\/blog\/2012\/03\/20\/laventure-americaine-de-prestashop\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ziserman.com\/blog\/2012\/03\/20\/laventure-americaine-de-prestashop\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ziserman.com\/blog\/2012\/03\/20\/laventure-americaine-de-prestashop\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ziserman.com\/blog\/"},{"@type":"ListItem","position":2,"name":"L&rsquo;aventure am\u00e9ricaine de Prestashop"}]},{"@type":"WebSite","@id":"https:\/\/www.ziserman.com\/blog\/#website","url":"https:\/\/www.ziserman.com\/blog\/","name":"BLOG E-COMMERCE","description":"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie","publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ziserman.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72","name":"Fran\u00e7ois","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","caption":"Fran\u00e7ois"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g"},"url":"https:\/\/www.ziserman.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/7135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/comments?post=7135"}],"version-history":[{"count":0,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/7135\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/media?parent=7135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/categories?post=7135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/tags?post=7135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}