Olivier<\/a> et d’autres, sur la situation e-commerce dans le monde (rien que \u00e7a \ud83d\ude09 ).<\/p>\nLe point de d\u00e9part, c’est le constat, sur les sp\u00e9cificit\u00e9s du march\u00e9 Fran\u00e7ais :<\/p>\n
Il y a plus de comparateurs de prix en France qu’ailleurs<\/p>\n
Il y a plus de places de march\u00e9s qu’ailleurs (avec Price Minister, CDiscount, Fnac, Pixmania…)<\/p>\n
C’est sans doute la raison qui fait qu’en France, le march\u00e9 des moteurs de gestion de flux catalogue est bien plus important qu’ailleurs.<\/p>\n
Autre \u00e9l\u00e9ment qui saute aux yeux, vue d’ici : la domination tr\u00e8s forte d’Amazon. Vous allez me dire : \u00ab\u00a0Hey, pas la peine de venir \u00e0 New York pour voir \u00e7a\u00a0\u00bb. Et vous aurez raison, mais c’est comme \u00e7a, il y a des choses dont on prend mieux\u00a0conscience\u00a0en situation.<\/p>\n
Donc, cette domination tr\u00e8s forte d’Amazon ici n’a rien \u00e0 voir avec la situation en France. Ici, on va sur Amazon, on cherche ce qu’on souhaite acheter, et, si on ne le trouve pas, on va \u00e9ventuellement voir ailleurs.<\/p>\n
Cette domination d’Amazon, ainsi que le d\u00e9veloppement toujours tr\u00e8s fort de Facebook sont autant de danger en fait pour Google : si les internautes ne cherchent plus, c’est pas bon pour eux ;).<\/p>\n
Bon, comme vous pouvez le voir, on refait le monde…<\/p>\n","protected":false},"excerpt":{"rendered":"
Je suis, depuis Samedi, \u00e0 New York, avec toute l’\u00e9quipe Prestashop et quelques partenaires. Discussion tr\u00e8s sympa avec Olivier et d’autres, sur la situation e-commerce dans le monde (rien que \u00e7a \ud83d\ude09 ). Le point de d\u00e9part, c’est le constat, sur les sp\u00e9cificit\u00e9s du march\u00e9 Fran\u00e7ais : Il y a plus de comparateurs de prix […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[23,2],"tags":[38,371,42],"class_list":["post-7120","post","type-post","status-publish","format-standard","hentry","category-araok","category-e-commerce","tag-amazon","tag-e-commerce","tag-google"],"yoast_head":"\n
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<\/p>\n