{"id":7101,"date":"2012-03-15T18:53:33","date_gmt":"2012-03-15T17:53:33","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=7101"},"modified":"2012-03-16T10:24:54","modified_gmt":"2012-03-16T09:24:54","slug":"les-rachats-de-societes-ce-quil-y-a-derriere-les-communiques","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2012\/03\/15\/les-rachats-de-societes-ce-quil-y-a-derriere-les-communiques\/","title":{"rendered":"Les rachats de soci\u00e9t\u00e9s, ce qu&rsquo;il y a derri\u00e8re les communiqu\u00e9s"},"content":{"rendered":"<p>Je re\u00e7ois souvent des communiqu\u00e9s, sur des annonces de rachats.<\/p>\n<p>La communication est souvent tr\u00e8s \u00ab\u00a0langue de bois\u00a0\u00bb : on y parle de cr\u00e9ation de valeur, 1 + 1 = 3, et tout \u00e7a.<\/p>\n<p>C&rsquo;est bien sympatique, mais je sais bien que <strong>la r\u00e9alit\u00e9 est bien souvent diff\u00e9rente<\/strong>.<\/p>\n<p>Le sc\u00e9nario qu&rsquo;on a tous, plus ou moins en t\u00eate, c&rsquo;est d&rsquo;un achat avec une belle valorisation, un beau ch\u00e8que.<\/p>\n<p>Cela arrive, heureusement ;). Exemple, le rachat par Rakuten de Priceminister.<\/p>\n<p>Mais il arrive souvent que le rachat, ce soit en fait un tout petit ch\u00e8que, parce que la boite qui se fait achet\u00e9 est au bord du gouffre. Elle n&rsquo;arrive pas \u00e0 se d\u00e9velopper, elle a perdu trop d&rsquo;argent, et \u00ab\u00a0une bonne \u00e2me\u00a0\u00bb rach\u00e8te le truc, pour quelques milliers d&rsquo;euros.<\/p>\n<p>Ext\u00e9rieurement, c&rsquo;est pareil, mais \u00e0 l&rsquo;int\u00e9rieur, c&rsquo;est une autre histoire. La boite rachet\u00e9 a bien souvent perdu son Mojo ;).<\/p>\n<p>Certains attendent m\u00eame, pour faire une offre, que la boite d\u00e9passe le \u00ab\u00a0seuil de mort clinique\u00a0\u00bb, pour faire baisse la valo.<\/p>\n<p>Cela marche bien s\u00fbr, la valo baisse&#8230; Mais le moral des \u00e9quipes aussi ! A se croire trop malin, on fini par perdre du temps et de l&rsquo;argent !<\/p>\n<p>Bon, heureusement, \u00e7a se passe pas toujours comme \u00e7a !<\/p>\n<p>Et pendant ce temps, Demandware est en train de r\u00e9ussir une magnifique IPO !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je re\u00e7ois souvent des communiqu\u00e9s, sur des annonces de rachats. La communication est souvent tr\u00e8s \u00ab\u00a0langue de bois\u00a0\u00bb : on y parle de cr\u00e9ation de valeur, 1 + 1 = 3, et tout \u00e7a. C&rsquo;est bien sympatique, mais je sais bien que la r\u00e9alit\u00e9 est bien souvent diff\u00e9rente. Le sc\u00e9nario qu&rsquo;on a tous, plus ou [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[267],"class_list":["post-7101","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-fusion-acquisition"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les rachats de soci\u00e9t\u00e9s, ce qu&#039;il y a derri\u00e8re les communiqu\u00e9s - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2012\/03\/15\/les-rachats-de-societes-ce-quil-y-a-derriere-les-communiques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les rachats de soci\u00e9t\u00e9s, ce qu&#039;il y a derri\u00e8re les communiqu\u00e9s - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Je re\u00e7ois souvent des communiqu\u00e9s, sur des annonces de rachats. La communication est souvent tr\u00e8s \u00ab\u00a0langue de bois\u00a0\u00bb : on y parle de cr\u00e9ation de valeur, 1 + 1 = 3, et tout \u00e7a. C&rsquo;est bien sympatique, mais je sais bien que la r\u00e9alit\u00e9 est bien souvent diff\u00e9rente. 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