{"id":707,"date":"2008-10-13T19:43:19","date_gmt":"2008-10-13T18:43:19","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=707"},"modified":"2008-10-13T19:43:19","modified_gmt":"2008-10-13T18:43:19","slug":"demain-qui-va-vendre-en-ligne-les-marchands-ou-les-moteurs-de-shopping","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/10\/13\/demain-qui-va-vendre-en-ligne-les-marchands-ou-les-moteurs-de-shopping\/","title":{"rendered":"Demain, qui va vendre en ligne ? Les marchands ou les moteurs de shopping ?"},"content":{"rendered":"<p>On assiste a une \u00e9volution int\u00e9ressante sur le march\u00e9 du e-commerce :<\/p>\n<p>D&rsquo;un c\u00f4t\u00e9, les marchands se transforment de plus en plus en plate forme de vente de produits, qui sont en fait mis en vente par d&rsquo;autres marchands. Cette strat\u00e9gie de place de march\u00e9 se d\u00e9veloppe bien, avec par exemple Amazon, Pixmania, &#8230;<\/p>\n<p>D&rsquo;un autre c\u00f4t\u00e9, certains moteurs de shopping vont jusqu&rsquo;\u00e0 int\u00e9grer la vente dans le moteur (voir en particulier <a title=\"Aller sur le billet qui parle des moteurs de shopping qui int\u00e8grent l'acte d'achat\" href=\"http:\/\/www.ziserman.com\/blog\/2008\/04\/09\/jusquou-iront-les-moteurs-de-shopping\/\" target=\"_blank\">ce billet<\/a>).<\/p>\n<p>En fait l&rsquo;id\u00e9e est un peu la m\u00eame :<\/p>\n<blockquote><p>J&rsquo;ai fait venir le \u00ab\u00a0chaland\u00a0\u00bb chez moi. Je le garde chez moi et maximise la valeur de cette visite.<\/p>\n<p>Je peux donc lui vendre \u00ab\u00a0n&rsquo;importe quoi\u00a0\u00bb, du moment que \u00e7a me rapporte de l&rsquo;argent&#8230;<\/p><\/blockquote>\n<p><strong>Pour le client, tout cela n&rsquo;est pas neutre<\/strong>.<\/p>\n<p>Par exemple, ce n&rsquo;est pas la m\u00eame chose d&rsquo;acheter un produit chez Amazon, que d&rsquo;acheter \u00e0 un marchand, utilisant Amazon pour distribuer ses produits.<\/p>\n<p>En restant sur mon exemple, si je fais confiance \u00e0 Amazon (qualit\u00e9 de service, fiabilit\u00e9, &#8230;), en sera-t-il de m\u00eame pour les marchands vendant leurs produits sur cette plate-forme ?<\/p>\n<p>Et puis ces diff\u00e9rents syst\u00e8me permettent en fait de constituer des paniers \u00ab\u00a0multi marchands\u00a0\u00bb. Le regroupement est tr\u00e8s virtuel. Au moment de rentrer dans le concr\u00eat, chaque marchand g\u00e8re sa partie de la commande, ind\u00e9pendemment des autres&#8230; Donc, pas de livraison group\u00e9e, ni de hot line globale, &#8230;<\/p>\n<p>On verra bien comment vont \u00e9voluer ces services, mais c&rsquo;est clair que \u00ab\u00a0l&rsquo;appel d&rsquo;air\u00a0\u00bb est fort&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On assiste a une \u00e9volution int\u00e9ressante sur le march\u00e9 du e-commerce : D&rsquo;un c\u00f4t\u00e9, les marchands se transforment de plus en plus en plate forme de vente de produits, qui sont en fait mis en vente par d&rsquo;autres marchands. Cette strat\u00e9gie de place de march\u00e9 se d\u00e9veloppe bien, avec par exemple Amazon, Pixmania, &#8230; D&rsquo;un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,373],"class_list":["post-707","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Demain, qui va vendre en ligne ? 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