{"id":7022,"date":"2012-03-08T11:06:57","date_gmt":"2012-03-08T10:06:57","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=7022"},"modified":"2012-03-08T17:07:06","modified_gmt":"2012-03-08T16:07:06","slug":"ups-kiala","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2012\/03\/08\/ups-kiala\/","title":{"rendered":"UPS : Sa strat\u00e9gie pour Kiala"},"content":{"rendered":"<blockquote><p><em>Cet article est \u00e9crit par <a title=\"Augustin GUELDRY\" href=\"http:\/\/www.viadeo.com\/fr\/profile\/augustin.gueldry\" target=\"_blank\">Augustin GUELDRY<\/a>, fondateur de <a title=\"COLICOACH\" href=\"http:\/\/www.colicoach.com\/\" target=\"_blank\">COLICOACH<\/a> et du blog <a title=\"livrezfacile\" href=\"http:\/\/www.livrezfacile.fr\/\" target=\"_blank\">Livrezfacile<\/a>.\u00a0<\/em><\/p><\/blockquote>\n<p>Apr\u00e8s l&rsquo;annonce par UPS il y a quelques jours du <a title=\"UPS KIALA\" href=\"http:\/\/www.livrezfacile.fr\/2012\/02\/kiala-vient-detre-vendu\/\" target=\"_blank\">rachat<\/a> du r\u00e9seau KIALA, l&rsquo;int\u00e9grateur am\u00e9ricain expose \u00e0 pr\u00e9sent sa <a title=\"Strat\u00e9gie UPS  KIALA\" href=\"http:\/\/www.lefigaro.fr\/societes\/2012\/03\/07\/20005-20120307ARTFIG00610-ups-mise-sur-kiala-pour-servir-les-clients-du-e-commerce.php\" target=\"_blank\">strat\u00e9gie<\/a> en Europe. UPS indique qu&rsquo;il souhaite par ce rachat prendre une position forte en Europe sur le march\u00e9 B to C. Cette acquisition permet \u00e9videmment de gagner du temps puisque cela \u00e9vite de construire un r\u00e9seau. En effet cette d\u00e9marche est toujours longue, fastidieuse et pas toujours couronn\u00e9e de succ\u00e8s :<\/p>\n<p>&#8211; recruter des commer\u00e7ants.<\/p>\n<p>&#8211; mettre en place les outils technologiques pour les \u00e9changes d&rsquo;informations.<\/p>\n<p>&#8211; cr\u00e9er et imposer la notori\u00e9t\u00e9 d&rsquo;une marque.<\/p>\n<p>En reprenant Kiala, ces \u00e9tapes sont d\u00e9j\u00e0 bien engag\u00e9es et permettent \u00e0 UPS de se concentrer sur le d\u00e9ploiement du r\u00e9seau en Europe. UPS se rapproche ainsi progressivement de l&rsquo;attente des\u00a0e-marchands\u00a0 pour une <strong>solution paneurop\u00e9enne compl\u00e8te<\/strong> comprenant (livraison \u00e0 domicile, en point relais, en express etc..)<\/p>\n<p><strong>Les cons\u00e9quences de ce mouvement strat\u00e9gique<\/strong> :<\/p>\n<p>&#8211; Le march\u00e9 B to C a pris une telle ampleur que tous les acteurs du transport se doivent aujourd&rsquo;hui de clarifier leur strat\u00e9gie : se cantonner uniquement dans le B to B ou aborder le B to C mais avec des moyens et une strat\u00e9gie appropri\u00e9e aux sp\u00e9cificit\u00e9s de ce march\u00e9.<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/03\/UPS-Logo.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-7029\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/03\/UPS-Logo.png\" alt=\"\" width=\"253\" height=\"300\" \/><\/a><\/p>\n<p>&#8211; L&rsquo;arriv\u00e9e d&rsquo;un acteur comme UPS (C.A + de 5 fois sup\u00e9rieur \u00e0 celui de GEODIS ou TNT) montre que :<\/p>\n<p>* la crise \u00e9conomique engag\u00e9e en 2008 puis renouvel\u00e9e en 2011 a une incidence directe sur le volume de fret \u00e0 transporter. La guerre tarifaire engag\u00e9e entre les transporteurs pour conserver des parts de march\u00e9 se fait souvent au d\u00e9triment des marges et fragilise fortement de nombreux transporteurs.<\/p>\n<p>* le march\u00e9 du B to C est en pleine <a title=\"March\u00e9 de la livraison aux particuliers\" href=\"http:\/\/www.livrezfacile.fr\/2012\/02\/la-livraison-aux-particuliers-en-danger\/\" target=\"_blank\">mutation<\/a> et que le contexte n&rsquo;est pas encore stabilis\u00e9. Il va y avoir de nombreux <a title=\"UPS cherche \u00e0 racheter TNT\" href=\"http:\/\/www.livrezfacile.fr\/2012\/02\/ups-veut-racheter-tnt\/\" target=\"_blank\">mouvements<\/a> de ce type dans les ann\u00e9es \u00e0 venir.<\/p>\n<p>* que les moyens financiers \u00e0 mobiliser pour \u00eatre pr\u00e9sent sur ce march\u00e9 sont en train de changer.<\/p>\n<p><strong>Des opportunit\u00e9s \u00e0 saisir pour les e-marchands<\/strong> :<\/p>\n<p>Comme toute p\u00e9riode de bouleversements, cette phase va \u00eatre appr\u00e9hend\u00e9e par les acteurs directement concern\u00e9s, les e-marchands, de diff\u00e9rentes fa\u00e7ons. Certains vont probablement essentiellement subir les cons\u00e9quences\u00a0et rester des spectateurs sur la d\u00e9fensive cherchant dans l&rsquo;urgence une solution\u00a0alternative en cas de difficult\u00e9 d&rsquo;un acteur par exemple. D&rsquo;autres saisiront ce contexte pour accro\u00eetre la comp\u00e9titivit\u00e9 de leur offre commerciale.<\/p>\n<p>Je m&rsquo;explique :<\/p>\n<p>Les e-commer\u00e7ants vont avoir progressivement moins de choix pour diff\u00e9rencier leur offre standard de livraison avec la r\u00e9duction progressive du nombre de transporteurs. Il reste cependant encore des pans entiers de l&rsquo;activit\u00e9 B to C \u00e0 optimiser et donc des opportunit\u00e9s pour les e-marchands de se d\u00e9marquer de leurs concurrents :<\/p>\n<p>&#8211; la livraison aux particuliers restent encore peu exploit\u00e9es par les grands r\u00e9seaux de transport sur certains cr\u00e9neaux (produits encombrants, livraison \u00e0 deux personnes, livraison sur RDV, livraison \u00e9cologique etc&#8230;). Il y a donc encore des moyens de se d\u00e9marquer de ses concurrents sur ces volets.<\/p>\n<p>&#8211; la logistique reste un vrai levier de comp\u00e9titivit\u00e9 et de diff\u00e9renciation \u00e0 condition d&rsquo;\u00eatre bien conduite.<\/p>\n<p>&#8211; les outils de communication avec les transporteurs et les destinataires d&rsquo;un c\u00f4t\u00e9 et de pilotage des flux exp\u00e9di\u00e9s de l&rsquo;autre sont encore des gisements importants d&rsquo;am\u00e9lioration.<\/p>\n<p>Face \u00e0 ces bouleversements les e-marchands doivent, pour s\u00e9curiser leur distribution, adopter une <a title=\"Strat\u00e9gie pour livrer aux particuliers\" href=\"http:\/\/www.livrezfacile.fr\/2012\/02\/solutions-pour-un-marche-de-la-livraison-en-danger\/\" target=\"_blank\">strat\u00e9gie de livraison <\/a>sp\u00e9cifique et adapt\u00e9e \u00e0 ce contexte nouveau. En parall\u00e8le, une strat\u00e9gie bien construite pour \u00e9tablir une Supply Chain performante constitue \u00e0 mes yeux le meilleur gage de r\u00e9ussite dans les ann\u00e9es \u00e0 venir.<\/p>\n<p>Augustin GUELDRY\u00a0 Fondateur de\u00a0COLICOACH<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cet article est \u00e9crit par Augustin GUELDRY, fondateur de COLICOACH et du blog Livrezfacile.\u00a0 Apr\u00e8s l&rsquo;annonce par UPS il y a quelques jours du rachat du r\u00e9seau KIALA, l&rsquo;int\u00e9grateur am\u00e9ricain expose \u00e0 pr\u00e9sent sa strat\u00e9gie en Europe. UPS indique qu&rsquo;il souhaite par ce rachat prendre une position forte en Europe sur le march\u00e9 B to [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,29],"tags":[255,267,76],"class_list":["post-7022","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-logistique","tag-e-logistique","tag-fusion-acquisition","tag-livraison"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UPS : Sa strat\u00e9gie pour Kiala - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2012\/03\/08\/ups-kiala\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UPS : Sa strat\u00e9gie pour Kiala - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Cet article est \u00e9crit par Augustin GUELDRY, fondateur de COLICOACH et du blog Livrezfacile.\u00a0 Apr\u00e8s l&rsquo;annonce par UPS il y a quelques jours du rachat du r\u00e9seau KIALA, l&rsquo;int\u00e9grateur am\u00e9ricain expose \u00e0 pr\u00e9sent sa strat\u00e9gie en Europe. UPS indique qu&rsquo;il souhaite par ce rachat prendre une position forte en Europe sur le march\u00e9 B to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2012\/03\/08\/ups-kiala\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-08T10:06:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-03-08T16:07:06+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/03\/UPS-Logo.png\" \/>\n<meta name=\"author\" content=\"augustin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"augustin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/03\\\/08\\\/ups-kiala\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/03\\\/08\\\/ups-kiala\\\/\"},\"author\":{\"name\":\"augustin\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/6d494e046fee5b128827c784606fc71d\"},\"headline\":\"UPS : Sa strat\u00e9gie pour Kiala\",\"datePublished\":\"2012-03-08T10:06:57+00:00\",\"dateModified\":\"2012-03-08T16:07:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/03\\\/08\\\/ups-kiala\\\/\"},\"wordCount\":667,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/03\\\/08\\\/ups-kiala\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/03\\\/UPS-Logo.png\",\"keywords\":[\"e-logistique\",\"Fusion &amp; Acquisition\",\"livraison\"],\"articleSection\":[\"e-commerce\",\"logistique\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/03\\\/08\\\/ups-kiala\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/03\\\/08\\\/ups-kiala\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/03\\\/08\\\/ups-kiala\\\/\",\"name\":\"UPS : Sa strat\u00e9gie pour Kiala - Ziserman.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/03\\\/08\\\/ups-kiala\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/03\\\/08\\\/ups-kiala\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/03\\\/UPS-Logo.png\",\"datePublished\":\"2012-03-08T10:06:57+00:00\",\"dateModified\":\"2012-03-08T16:07:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/03\\\/08\\\/ups-kiala\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/03\\\/08\\\/ups-kiala\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/03\\\/08\\\/ups-kiala\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/03\\\/UPS-Logo.png\",\"contentUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/03\\\/UPS-Logo.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2012\\\/03\\\/08\\\/ups-kiala\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UPS : Sa strat\u00e9gie pour Kiala\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\",\"name\":\"BLOG E-COMMERCE\",\"description\":\"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\",\"name\":\"Fran\u00e7ois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/6d494e046fee5b128827c784606fc71d\",\"name\":\"augustin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b4a46054caeee6b0eb8949436fe823dd602dec8b5071175fbd0271416b722f7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b4a46054caeee6b0eb8949436fe823dd602dec8b5071175fbd0271416b722f7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b4a46054caeee6b0eb8949436fe823dd602dec8b5071175fbd0271416b722f7?s=96&d=mm&r=g\",\"caption\":\"augustin\"},\"sameAs\":[\"http:\\\/\\\/www.colicoach.com\"],\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/author\\\/augustin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UPS : Sa strat\u00e9gie pour Kiala - Ziserman.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ziserman.com\/blog\/2012\/03\/08\/ups-kiala\/","og_locale":"fr_FR","og_type":"article","og_title":"UPS : Sa strat\u00e9gie pour Kiala - Ziserman.com","og_description":"Cet article est \u00e9crit par Augustin GUELDRY, fondateur de COLICOACH et du blog Livrezfacile.\u00a0 Apr\u00e8s l&rsquo;annonce par UPS il y a quelques jours du rachat du r\u00e9seau KIALA, l&rsquo;int\u00e9grateur am\u00e9ricain expose \u00e0 pr\u00e9sent sa strat\u00e9gie en Europe. UPS indique qu&rsquo;il souhaite par ce rachat prendre une position forte en Europe sur le march\u00e9 B to [&hellip;]","og_url":"https:\/\/www.ziserman.com\/blog\/2012\/03\/08\/ups-kiala\/","og_site_name":"Ziserman.com","article_published_time":"2012-03-08T10:06:57+00:00","article_modified_time":"2012-03-08T16:07:06+00:00","og_image":[{"url":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/03\/UPS-Logo.png","type":"","width":"","height":""}],"author":"augustin","twitter_card":"summary_large_image","twitter_creator":"@ziserman","twitter_site":"@ziserman","twitter_misc":{"\u00c9crit par":"augustin","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ziserman.com\/blog\/2012\/03\/08\/ups-kiala\/#article","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/2012\/03\/08\/ups-kiala\/"},"author":{"name":"augustin","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/6d494e046fee5b128827c784606fc71d"},"headline":"UPS : Sa strat\u00e9gie pour Kiala","datePublished":"2012-03-08T10:06:57+00:00","dateModified":"2012-03-08T16:07:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2012\/03\/08\/ups-kiala\/"},"wordCount":667,"commentCount":1,"publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"image":{"@id":"https:\/\/www.ziserman.com\/blog\/2012\/03\/08\/ups-kiala\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/03\/UPS-Logo.png","keywords":["e-logistique","Fusion &amp; Acquisition","livraison"],"articleSection":["e-commerce","logistique"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ziserman.com\/blog\/2012\/03\/08\/ups-kiala\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ziserman.com\/blog\/2012\/03\/08\/ups-kiala\/","url":"https:\/\/www.ziserman.com\/blog\/2012\/03\/08\/ups-kiala\/","name":"UPS : Sa strat\u00e9gie pour Kiala - Ziserman.com","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2012\/03\/08\/ups-kiala\/#primaryimage"},"image":{"@id":"https:\/\/www.ziserman.com\/blog\/2012\/03\/08\/ups-kiala\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/03\/UPS-Logo.png","datePublished":"2012-03-08T10:06:57+00:00","dateModified":"2012-03-08T16:07:06+00:00","breadcrumb":{"@id":"https:\/\/www.ziserman.com\/blog\/2012\/03\/08\/ups-kiala\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ziserman.com\/blog\/2012\/03\/08\/ups-kiala\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.ziserman.com\/blog\/2012\/03\/08\/ups-kiala\/#primaryimage","url":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/03\/UPS-Logo.png","contentUrl":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/03\/UPS-Logo.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ziserman.com\/blog\/2012\/03\/08\/ups-kiala\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ziserman.com\/blog\/"},{"@type":"ListItem","position":2,"name":"UPS : Sa strat\u00e9gie pour Kiala"}]},{"@type":"WebSite","@id":"https:\/\/www.ziserman.com\/blog\/#website","url":"https:\/\/www.ziserman.com\/blog\/","name":"BLOG E-COMMERCE","description":"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie","publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ziserman.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72","name":"Fran\u00e7ois","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","caption":"Fran\u00e7ois"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g"}},{"@type":"Person","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/6d494e046fee5b128827c784606fc71d","name":"augustin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5b4a46054caeee6b0eb8949436fe823dd602dec8b5071175fbd0271416b722f7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5b4a46054caeee6b0eb8949436fe823dd602dec8b5071175fbd0271416b722f7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5b4a46054caeee6b0eb8949436fe823dd602dec8b5071175fbd0271416b722f7?s=96&d=mm&r=g","caption":"augustin"},"sameAs":["http:\/\/www.colicoach.com"],"url":"https:\/\/www.ziserman.com\/blog\/author\/augustin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/7022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/comments?post=7022"}],"version-history":[{"count":0,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/7022\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/media?parent=7022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/categories?post=7022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/tags?post=7022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}